Abstract: This study investigates the factors influencing consumer satisfaction in fast-food delivery services in Dasmariñas City, Cavite. Utilizing a quantitative research approach, data was gathered through an online survey targeting residents who have utilized fast-food delivery apps. The study found that respondents, primarily young adults and students, reported high levels of satisfaction with both service and food quality. The research employed purposive sampling and Likert scale analysis to assess satisfaction levels. Results suggest that fast-food delivery services effectively meet customer expectations, particularly in handling requests, responsiveness, food taste, packaging, and delivery accuracy. These findings provide insights for stakeholders to enhance service quality and customer satisfaction in the fast-food delivery industry. The research results furnished enterprises with significant insights to augment their operational procedures and satisfy customer demands, consequently elevating Dasmariñas City's fast-food delivery services. Moreover, the research may have wider ramifications for the fast-food sector by offering context-neutral statistics regarding customer satisfaction and choices. The ultimate objective of the study is to provide fast-food delivery businesses with strategic decision-making tools that will improve productivity and client happiness.
Keywords: Fast-food delivery, Consumer satisfaction, Service quality, Food quality, Delivery Service.
Title: Fast-Food Delivery Service: A study of the determining factors that affect Consumer’s Satisfaction in Dasmariñas City, Cavite
Author: Earl Mathew G. Dalawampo, Koleene Zceska P. Malaqui, Hishah Gwyneth C. Rementilla, Ms. Mary Daffodil Cordero
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 72-81
Research Publish Journals
Website: www.researchpublish.com
Published date: 01-March-2024
