Abstract: Due to technological advancements, YouTube acts as the most prominent and relevant video platform that vloggers use in featuring a destination as people nowadays rely on YouTube as their source of travel inspiration prior to deciding a destination to visit. The study made use of the five significant predictors in promoting Samar as a destination. The framework of this study has five predictors namely; Attitude, Comprehensiveness, Relevance, Source Expertise, and Timeliness from Arora and Lata (2020) to further analyze the content of each video presented by the Filipino YouTube vloggers. This study used qualitative research design in the form of content analysis as the analytical method. The researchers used coding to determine how Samar was presented by the vloggers through a vlog. The data gathered was based on the provided definitions as well as the parameters per predictor set by the researchers as their basis to classify the content of which category will fall under and help them narrate what was actually seen on the chosen travel-related videos in Samar. Based on the results that were discussed and presented through content analysis, it showed that the five predictors were significant to consider in choosing a travel vlogs that specifically featured Samar as a destination to visit. In conclusion, YouTube vloggers who were engaged in creating travel content has the potential to promote Samar at its best as a destination; can effectively market other forms of tourism that gives new options for tourists; and can be recognized for having a various well-known activities and attractions in the Philippines while taking the five predictors into consideration.
Keywords: technological advancements, YouTube acts, YouTube vloggers, promote Samar.
Title: FILIPINO YOUTUBE VLOGGERS’ PREDICTORS TO VISIT SAMAR
Author: Cabaltican, Francess Felize R., Linsoco, Czarina Bianca C., Mier, Lyza Joy M., Irene S. Gueco
International Journal of Thesis Projects and Dissertations (IJTPD)
Research Publish Journals
