Abstract: When somebody is planning to start a business, it is important that from the beginning an appropriate name is found for the company. In this study it is considered if this step is as important for the nonprofit organizations as for profit-oriented ones, as well as identifies those key words that could improve organizational performance. The aim of this article to highlight the importance of marketing at the nonprofit organizations, as it focuses on the importance of name at the field of fundraising. With the help of a database the connection between word frequency and the size of donations is analyzed as a means of highlighting names that could help the fundraising of these organizations. As a conclusion it is considered that some words in the name of a nonprofit organization could positively influence the funds that they could achieve.
Keywords: Nonprofit, Finance, Fundraising, Percentage Philanthropy.
Title: Give a Better Name to Increase the Support of Your NPO
Author: Gyöngyi Csongrádi
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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