Abstract: The study sought to establish the influence green packaging on the performance of horticultural companies in Kenya. The study sought to find out the relationship between green purchasing and performance in the horticultural industry; establish the relationship between reverse logistics and performance in the horticultural industry; the influence of green packaging on performance in the horticultural industry; assess the relationship between green distribution and performance in the horticultural industry and analyse the moderating effect of value addition on the relationship between sustainable supply chain and performance in the horticultural industry. The study was informed by theory of reasoned action. The study adopted a descriptive research design while the target population was 236 horticultural firms in Kenya. A census was used whereby all the 236 firms included in the study. Questionnaire was used to collect the study data while the data was analysed through mixed analysis where both qualitative and quantitative techniques was used. Inferential analysis was used to establish the relationship between variables. The study found a positive relationship between green packaging and performance in the horticultural industry in Kenya. The study recommends that the management of the horticultural companies should embrace green packaging as a way of enhancing the effectiveness of their supply chain processes. This would ensure that they understand green packaging and challenges that come with the process so that they can fully embrace green packaging benefits.
Keywords: Green Packaging, Sustainable Supply Chain, Value Addition, Firm performance, Horticultural Industry.
Title: GREEN DISTRIBUTION AND PERFORMANCE THE HORTICULTURAL SECTOR IN KENYA
Author: Mary Mumbi Kariuki, Prof. Patrick Karanja Ngugi, Dr. David Kiarie Mburu
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 30-40
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-May-2022
