Abstract: In the pursuit of maximizing audience engagement in theatrical productions, producers prioritize both box office revenue and the paramount aspect of artistic excellence, navigating the complex journey from creative conception to live stage performance demands meticulous managerial oversight. The success of theatrical collaborations hinges on the shrewd business acumen exhibited by managers as they navigate the intricate web of factors influencing a production, including content, cast, crew, production dates, ticketing, venue selection, and socio-economic considerations. This research delves into the exemplary case of Wakaa-the Musical, directed by Bolanle Austen-Peters, as a paradigmatic representation of contemporary Nigerian stagecraft. Examining the myriad stages preceding the inaugural performance, the study underscores the pivotal role played by judicious allocation of resources and adherence to a meticulously planned schedule. A discerning analysis of Wakaa's production management illuminates the nuanced interplay between artistic vision and pragmatic execution. Drawing on a blend of scholarly literature and insights gleaned from interviews with the production manager, this study unravels the intricate phases of Wakaa, shedding light on the strategies employed by the production management team to achieve success. The findings conclusively affirm that effective production management is not a serendipitous occurrence but a purposeful undertaking aimed at birthing well-conceived and impeccably executed shows. The imperative of judiciously managing time, resources, undertaking due diligence, and making informed executive decisions emerges as the linchpin of a triumphant theatrical production. This research contributes valuable insights to the discourse on the deliberate and strategic nature of production management in ensuring the success of live performances.
Keywords: Theatre production, Audience traffic, Gate takings, Production quality, Theatrical collaborations and Managerial inputs.
Title: Harmonizing Art and Business in Wakaa-the Musical's Production Management: A Case Study
Author: OKWULOGU, Maureen
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 11, Issue 4, October 2023 - December 2023
Page No: 51-59
Research Publish Journals
Website: www.researchpublish.com
Published Date: 12-December-2023
