How awareness affect Yemeni’s SMEs intention use of internet banking

MAZEN MOHAMMED FAREA, MOHAMMAD MOHAMMAD ALZUBI, Yaser Mutahar

Abstract: This research examines how independent variables (perceived usefulness, accessibility, perceived ease of use and perceived usefulness  ) have direct empirical links with intention of use of Internet banking (IB) among 200 small and medium-sized companies in Yemen. Furthermore, the study defines the importance of the intention, in terms of accessibility, perceived usefulness and perceived ease of use, to using the IB as a plausible mediator in the connection between independent variable and the intention of utilizing the internet-bank rate (IB). The analysis of collected information used the Structural Equation Modeling for Partial Least Squares (PLS-SEM). In addition, knowledge has proven to be important variables in mediating relations between availability and perceived ease of use as well as the intention of using IB among small and medium-sized enterprises owners. Awareness in the relationship was a negative mediator between availability and easy-to-use perceived among owners of SMEs. In creating IB among SMEs in Yemen there is a particular importance to the connection between knowledge, (reception, perceived utility, easy use) and intention to use IB. The theoretical and practical consequences were discussed on the basis of study results. Limits and suggestions have also been identified for future studies.

Keywords: E-banking; Technology acceptance model, Accessibility Factor.

Title: How awareness affect Yemeni’s SMEs intention use of internet banking

Author: MAZEN MOHAMMED FAREA, MOHAMMAD MOHAMMAD ALZUBI, Yaser Mutahar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 7, Issue 2, October 2019 – March 2020

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How awareness affect Yemeni’s SMEs intention use of internet banking by MAZEN MOHAMMED FAREA, MOHAMMAD MOHAMMAD ALZUBI, Yaser Mutahar