Abstract: Information and Communication Technology (ICT) has placed major impacts on our activities, tasks and professions. With the versatility of today’s technology and ICT devices that can make things available just at our “finger tips” or just “within a click” , some might find their days are always brighter and some do not. Big Data and Internet of Things contribute to the digital tsunami that has flooded our “clouds”, causes the influx of information for everybody to make use of it. As a consequence, almost all sectors, institutions and individuals are struggling to take advantages of this digital technology. Nowadays, many businesses prospered or defeated as a result of the digital technology. This paper will focus on sharing economy, the sustainability drivers and how ICT facilitates sharing economy business model. Further, the paper discusses the value propositions of the sharing economy companies: Uber and Airbnb. These two companies are then compared in terms of their value propositions of the Business Model Canvas to see how applications of ICT are adopted in delivering values to customers and supply chain and in accordance with the five pillars of sharing economy.
Keywords: Information and communication technology, collaborative consumption, sharing economy, Value Propositions, Platform, Uber, Airbnb.
Title: ICT Facilitates Sharing Economy: A Study on Uber and Airbnb Value Propositions
Author: Maznah Mohd Zin, Naaiman Bintaman, Jamaludin Ibrahim
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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