Impact of Celebrity Endorsed Advertisements on Consumers

Abstract: The Article Below Is Trying To Trace The Connection Between The Customer Reaction Towards Advertisements That Have Been Endorsed By Famous Celebrities And Whether Or Not They Affect Their Purchase Decision. The Celebrity Endorser Is A Solution For All Marketing Woes. It Is Today A Frequently Used Approach In Marketing For All Brand Building Exercises. The Star Appeal However Needs To Be Perfectly Blended Intelligently And Strategically To Reap The Benefits And Make Brands .It Serves As An Aid To Expedite Recall And Influence Purchase. But Can Also Be A Nightmare Unless Accompanied By A Powerful Idea, Effective And Impeccable Positioning. Keywords: Customer Reaction towards Advertisements, Celebrity Endorser. Title: Impact of Celebrity Endorsed Advertisements on Consumers Author: Kirti Parwal, Simran Jain, Utkarsh Agarwal International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

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