Abstract: This article focuses on evaluating the impact of celebrity endorsements in public awareness campaigns focusing on the energy conservation campaigns done by KSEB.A research methodology has been constructed to carry out the research in an effective manner. This is achieved by adopting the qualitative research method of questionnaires with the Kerala consumers who have explained the impact of various PR activities by KSEB. This paper is trying to throw the light of the various factors focus on Impact of Celebrity Endorsements in public awareness campaigns and other PR activities. The present study collected through a sample of 70 respondents selected randomly from different districts of Kerala, this study has disclosed the reach of celebrity endorsements among public. The impact of other PR activities done by KSEB has been discussed. It is quite fascinating to see how viewers relate themselves to these popular celebrities and how this new technique grabs the minds of the consumers.
Keywords: Public Awareness Campaigns, Celebrity Endorsements, PR Activities.
Title: Impact of Celebrity Endorsement in Public Awareness Campaigns
Author: Akhila B Pillai
International Journal of Thesis Projects and Dissertations (IJTPD)
Research Publish Journals
