Abstract: E-purchasing refers to the process of buying goods and services through electronic or online platforms, such as websites, mobile applications, or digital marketplaces, using the internet. It involves activities like searching for products, comparing prices, placing orders, making digital payments, and receiving products through home delivery or electronic transfer. In simple terms, e-purchasing is the practice of purchasing products or services online using digital technologies, offering benefits such as convenience, time savings, wider product choices, and easy access to information. The main objective of the study is to analyze the Impact of E-Purchasing Decisions. Both Primary and secondary data has been used for the study. Primary data has been collected from structure questionnaire. The sample size for the study is 385. The findings of the study shows that Time delivery of the product, Mode of payment is easier, Price of the product is less in online purchase, More discounts and offers for the product, Availability of detailed and accurate product information.
Keywords: E-purchasing, Consumer behaviour, online behavior.
Title: Impact of E-Purchasing Decisions in Ramanathapuram District-A Study
Author: Chithra Lekha. T, Dr.S.Nasar
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 318-323
Research Publish Journals
Website: www.researchpublish.com
Published Date: 31-January-2026
