Abstract: This research is focused on the effects of green practices and customer satisfaction among selected coffee shops in Dasmariñas City, Cavite. The researchers include measures of demographics that drive their respondents and their views on how green practices affect customers’ satisfaction. Drawing on the input-process-output (IPO) model and the Customer Satisfaction Model. this study aims to understand the relationship results showing that green practices may be causally linked to customer satisfaction. A descriptive-quantitative approach is used, and thereby 150 respondents’ data were analyzed. All the studies give positive findings regarding the satisfaction component of “green practices,” which are respectable as significant correlations that green practices have with elements Customer Satisfaction such as quality for products, service, usage of energy efficient appliances, presentation packing/ packaging in addition to cleanliness and reputation/image. The conducted research offers some insight in terms of pragmatic recommendations on how a coffee shop can manage customers’ expectations through green management. This study provides practical recommendations on green business practices and consumer perspectives about sustainability, creating a brighter future with respect to sustainability issues related to the coffee industry as well as society more generally.
Keywords: Green practices, customer satisfaction, coffee shops, sustainability, demographic profile, environmental awareness.
Title: Impacts of Green Practices on Customer Satisfaction among Selected Coffee Shops in Dasmariñas City, Cavite
Author: Brenah Louise Baisa, Patricia Diane Deriada, Sophia Loraine Fainsan, Ms. Anna-Liza Tibayan
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 54-65
Research Publish Journals
Website: www.researchpublish.com
Published date: 01-February-2024
