Abstract: The study the impact of social media on consumer buying decision-making process, it was designed to adjudicate if social media has an impact on consumer preferences in buying, thus this study was conducted to the students, faculty and staff of De La Salle University - Dasmarinas. The researchers asked questions to the respondents through online questionnaire to determine if there will be impacts of social media presented. The respondents share the different factors on how social media affects their buying decision-making process. The study shows that there is a significant relationship between the social media and the consumers’ buying decision-making process.
Keywords: Decision-Making, Product, Social media.
Title: Impacts of Social Media on Consumer Buying Decision-Making Process
Author: Caraan, Aljhonbert A., Maghari, Clark Ace, C., Peñafiel, Leonil P., Mr. Federico Abut
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 10, Issue 3, July 2022 - September 2022
Page No: 96-103
Research Publish Journals
Website: www.researchpublish.com
Published date: 29-July-2022
