Abstract: Business can take benefit through social network marketing in order to cooperate with companies to achieve their goals. One of the most important advantages of Internet based application is creating an interactive contact between stakeholders that enable business to get feedback directly from their customers. In parallel companies can gain benefits through social marketing: they can achieve a better understanding of the customer needs and then they can build effective relationships with customers. For advertising campaigns and product development, discovering the appropriate target markets and audience is an important stage in the market research.
This paper aims to focus on important works like, identifying the target users, designing of market strategy/plan, Building the marketing network (groups) & Statistical analysis of categories & also helps to extract interest of the user so that any related articles, posts or videos can be posted to that user to improvise the business. Target users have been found based on their shared information by using clustering technique.
Keywords: Social Network, Advertising, Marketing, Clustering.
Title: Improving Marketing Tactics by Predicting the Target Users in Social Networking Site
Author: Shwetha L, Mr. R S Prasanna Kumar
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Research Publish Journals
