Abstract: Manufacturing enterprise sectors are known as the backbone of development in general and economic development in particular because they not only help modernize agriculture but also lessen the heavy reliance of people on it by giving them jobs in secondary and tertiary sectors. However, Kenya's manufacturing companies have performance issues that, among other things, have prevented them from achieving their objectives, delayed the implementation of scheduled programs, and canceled planned activities. As a result, the goal of this study was to find out how green product design affects manufacturing firms' performance in Kenya's export processing zones. The descriptive research design was used in this study. All procurement managers from the selected ten manufacturing EPZ companies in Nairobi City County, Kenya, made up this study population, which served as the accessible and target sample. As a result, the sample for the study consisted of 112 procurement managers from all EPZ manufacturing companies. The respondents to this study were divided into groups based on their firm's specialization. The respondents from each stratum were selected using a simple method of random sampling. The sample size was 88 respondents. Primary data was gathered through the use of a semi-structured questionnaire. 11 respondents took part in the pilot study. The content validity test was used to guarantee the questionnaires' validity. Reliability of the questionnaires was tried utilizing the Cronbach's alpha test. Descriptive statistics like mean and standard deviation was used to analyze quantitative data. Inferential statistics such as regression analysis was used to test the relationship between variables and their influence on one another. The study found that green product design had a positive significance influence on the performance of manufacturing enterprises in Kenya’s export processing zones. The study concluded that green product design aims at reducing waste and maximizing resource efficiency. The study recommended that when creating new products, both companies and product designers can advocate and design for the use of green materials.
Keywords: Green Product Design, Organizational Performance.
Title: INFLUENCE OF GREEN PRODUCT DESIGN ON PERFORMANCE OF MANUFACTURING ENTERPRISES IN KENYA'S EXPORT PROCESSING ZONES
Author: Benjamin Mutuku Muthoka, Dr. Morrisson Mutuku
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 11, Issue 2, April 2023 - June 2023
Page No: 332-337
Research Publish Journals
Website: www.researchpublish.com
Published Date: 13-June-2023
