Abstract: Cryptocurrencies are one of the main application domains of blockchain technology and have proliferated in the past years with investors seeking alternative ways to established currencies for speculation or value storage. However, not all investors have the same motivation, nor invest large amounts of money. On the contrary, word of mouth and peer to peer influence play an important role in cryptocurrency adoption. This work is exploratory research on the factors that influence cryptocurrency adoption, with focus on the way investors perceive the cryptocurrency market. A qualitative approach is followed with semi-structured interviews on United Kingdom cryptocurrency investors. The key findings from the study can be summarized in two key dimensions. The first dimension is that a significant factor that influences cryptocurrency adoption is the perceived return on investment, while the second dimension is that peer and friend influence is a quite strong factor as well. The study contributes to the existing body of knowledge and promotes the agenda for future research in the domain.
Keywords: Cryptocurrency adoption, Blockchain technology, Technology Acceptance Model.
Title: Influencing Factors for Blockchain and Cryptocurrency Adoption from a Perception Perspective
Author: Eve Hereward, Georgios Rigopoulos
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 11, Issue 4, October 2023 - December 2023
Page No: 80-87
Research Publish Journals
Website: www.researchpublish.com
Published Date: 28-December-2023
