Abstract: In this paper we have tried to examine the present condition of hypothetical learning about mobile marketing and show essential ideas and contemplations in this specific field. Also, it proposes customerization as a solution. This could give significant material to both the promoting researchers also, showcasing chiefs or administrators.
Keywords: Mobile Marketing, condition of hypothetical learning, significant material.
Title: Investigating the Impact of Mobile Marketing in Current Indian Scenario and Proposing Customerization as a Solution
Author: Kevin Mathew, M.Sai Goutham Raj, Manaswini Nimmagadda
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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