Abstract: Product-harm crisis has cut across all sphere of United States of America’s economy. It is in all industries from nonagricultural, mining, construction, manufacturing, retail trade, transportation, information, financial services, Healthcare, Educational services, goods-producing, professional and business services, wholesale trade, utilities, agricultural, automobile, county, state and federal government. Product-harm crisis is important because of the safety of people compared to the profitability of the firm or government. Product recall is very important in the society. The organization need not wait or embark on any risk analysis or report to execute the recall. There is the need to justify this act of product recall without any risk analysis embarked upon by explaining that the nature of a product is dangerous or harmful, and there is justification that a recall is in order. It is of extreme importance to issue a recall at any time to avert the potential of risk or harm and hitherto creating a negative reputation for the organization.
Keywords: Product-harm crisis, product recall.
Title: Managing A Product-Harm Crisis
Author: Akingbasote Femi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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