Abstract: This paper proposes a conceptual solution to help people plan their traveling smoothly by providing a variety of travel packages and useful information on traveling through a mobile application platform (MyTravelBuddies). MyTravelBuddies is a Consumer-to-Consumer (C2C) business model which aims to provide a platform for travel agencies to promote their travel packages to the customers as well as a One-Stop Center for the customers to find the best travel packages that suited their budget and travel plan. This system provides a platform for advertising travel package only, whereas the process of the transaction occurs outside this system. Nine blocks of Business Model Canvas (BMC) framework, Literature Review, strategy canvas, value proposition design canvas (VPC), environmental map and conducting interview/survey with potential customers to validate BMC/VPC have been used as the methodologies for this paper.
Keywords: One-Stop Center, advertising, travelling, BMC, VPC, EM, Lenses of Innovation.
Title: Mytravelbuddies – A Sharing Platform by Travelers for Travelers
Author: Abdul Rahman Ahmad Dahlan, Nor Akma Mohamad Saupe, Nur ‘Aqilah Mohamad, Nuwailah Ayub
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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