Organization Structure a Key to Driver to Competitive Advantage

Poornima Mathur, Prof. Manju Nair

Abstract: An Organization structure is a framework of organization objectives and strategy.  Every organization has its own structure based on the strategic goal in turn to operate efficiently. Globalization has created the dynamic market and increased the cut throat competition. Incase organization require more flexible, open, transparent structure. Structure is depending upon the size, aims and industry. Organization structure includes, value and beliefs of the organization, organization plan and practices, relationship between the department and people. To achieve strategic goal it is important that every employee is assigned with clear objectives and roles to perform. Poorly designed organizational structures will result in improper, sluggish and inefficient communication among the departments and unwanted outputs. Well-designed organizational structures will produce fast and clean decisions through an efficient communication channels. For this purpose qualitative and quantitative data were collected from Five-Stars Hotels of National capital region (NCR) & selected cities of Rajasthan. The result illustrates importance of organisation structure in achieving competitive advantage. It also agrees that SHRM variables are very important to design organisation structure according to the demand. Further, the paper also focuses on the different types of organization structure, organizational practices, strategic implementation and current structure of the organization.

Keywords: organization structure, organizational practices, strategic implementation, competitive advantage, SHRM Practices.

Title: Organization Structure a Key to Driver to Competitive Advantage

Author: Poornima Mathur, Prof. Manju Nair 

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 3, Issue 2, October 2015 – March 2016

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Organization Structure a Key to Driver to Competitive Advantage by Poornima Mathur, Prof. Manju Nair