Abstract: India has become the second-largest consumer market and seventh-largest retail market worldwide. The prerequisite for this event was the liberalisation of several sectors of the economy, whereas the main driver was a continuous increase of the gross domestic product. As a consequence, the Indian retail market has shown impressive and constant growth. Retailing has increasingly become an international industry, especially over the last twenty years. The situation will change even more dramatically into the millennium, as retailers from the developed countries become more outward looking in seeking opportunities beyond their local, regional and national markets into emerging markets of developing countries such as India to sustain future company sales and project growth. With the advent of globalization, the retailing has taken a completely new outlook and face so as to cater to the current issues and changing tastes and needs of the consumers. Hence, our article provides a description of the status quo of India’s retail market. It concludes with predictions of plausible further developments.
Keywords: Indian Retailer, Indian Consumer, Shopping Behaviour, Rural India.
Title: Problems and Prospects of Retail Management in India
Author: Dr. Jagdish Prasad Baisantri
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
