Abstract: The study, Proposed Strategic Action Plan for the Municipality of General Mariano Alvarez, assessed the resources found in the municipality and created an action plan that would open the opportunity for development in the area. The researchers identified that the area lacked in strategic action plan that will help boost tourism in the area. The study was important as it helped aid the growth of the city by mapping and assessing its attractions that helped create a strategic action plan. The concept used was the standard symbols provided in the DOT-JICA Guidebook on evaluation tool for tourism attraction and sites as its concept (Cruz, 2014). This concept was effective in this study as it provided a guide in assessing and mapping the different attractions in the Municipality of GMA. For the methodology, the research design used was Descriptive Qualitative Research, specifically; Expert Sampling that helped determined the expert’s views and opinion about the study. The researchers made use of the Observational Checklist from the DOT-JICA Guidebook on evaluation tool for tourism attraction and sites. The analytical method used is Deductive Data Analysis furthermore the researchers concluded that GMA has 3 major tourism resources. The data gathered helped to determine the current status of the known tourism sites; based on these findings the researchers came up with a Strategic Action Plan that will help to promote and develop the attraction sites in its full potential. The researchers concluded that the Municipality of General Mariano Alvarez had three tourism resources which were festivals, feasts and products. The resources listed below were based on the data gathered at the municipality of GMA.
Keywords: tourism circuit, festival, tourism products, feast, tourism attractions.
Title: PROPOSED TOURISM STRATEGIC ACTION PLAN FOR THE MUNICIPALITY OF GENERAL MARIANO ALVAREZ
Author: Burog, Irish May H., Gimena, Nathaniel., Goyena., Abigail Denise D., Dr. JimfordTabuyo
International Journal of Thesis Projects and Dissertations (IJTPD)
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