Abstract: Marketing plays a major role in both success and failure of any products or services available around the globe. Due to the inherent unpredictability nature of the market it is very important for any product or service to be marketed in the most effective and efficient way for the best possible returns. The study is an attempt to empirically brainstorm the uniqueness put forth by Bluehole Incorporation to market PUBG to its present fame and glory, by critically analysing the USP of PUBG Corporation and the various other factors that laid emphasis for the wide acceptance, publicity and triumph. Further, sorting out the distinctive key elements directly and indirectly involved for the star shining of PUBG, in the Indian online virtual gaming platform, such as slashed cellular data tariff rates, affordable smartphones, online data accessibility, addiction and ease of fellowship to complete the cycle.
Keywords: Marketing plays, PUBG Corporation, Online Marketing.
Title: PUBG: The New Benchmark of Online Marketing
Author: Joel Johnson, Jojo Excy, Krishnanunni A
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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