Abstract: Public relations emerged because humans and organizations are social by nature and depend on communication to build understanding and trust. As societies and institutions grew more complex, studying and influencing public opinion became essential for success. Public relations is both a science—based on research and analysis—and an art that requires creativity and interpersonal skills. Its purpose is to create positive relationships between organizations and their audiences through honesty, transparency, and mutual respect. The philosophy of public relations emphasizes persuasion over coercion, beginning with internal communication before addressing the public. Ultimately, it aligns organizational goals with societal values, promotes social responsibility, and builds a positive reputation based on truth and cooperation.
Keywords: Public relations, creativity and interpersonal skills, mutual respect.
Title: Public Relations Management
Author: AHMAD ESSA ALYAQOUB
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 35-36
Research Publish Journals
Website: www.researchpublish.com
Published Date: 31-October-2025
