Abstract: This report aims to foster Q-Music awareness among youth of South East Queenslanders. Q-Music Established in the year 1995 is the Queensland’s Music industry Development Association (QMusic). Big Sound, Queensland Music Awards, Industry Connects, Billy Thorpe Scholarship, Grant Mclennan Fellowship (QMusic) are some of the major opportunities provided by Q-Music to enhance Musicians’ professional development. This report is mainly focused to increase High School, TAFE and University students’ Q-Music membership. We recommend lowering the membership fee. Other state Music Associations offer membership at either free or low cost. It is also suggestion to develop student oriented membership category. Eligible Student members should also get discount on Big Sound One Night and Rainbow Pass.
Keywords: Resource allocation & monitoring, Q-Music Membership, Strategy formulation, Goal Setting.
Title: Q-Music (Marketing Plan)
Author: Karan Jain
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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