Abstract: The study takes a holistic view on structure and performance of Nigerian Agricultural market and how it can help to reposition Agriculture in Nigeria. Through a review of some studies, Okutue (2012) using Gini coefficient, correlation coefficient, marketing margin indicated a relatively competitive market with Gini coefficient of 0.20 to 0.34, this was supported by Omjola (2010) and Savile (2002). Enibe (2008) showed that there is low price correlation between pairs of markets indicating that the markets are weakly spatially integrated with < 0.50 correlation. Balogun (2003), Kingsley and Akpan (2010) and Okutue (2012) listed seller type, age, marketing experience, educational level, inadequate infrastructure and capital, transportation amongst others to affect marketing of Agricultural produce in Nigeria. Despite the poor performance of agricultural marketing though profitable, there are prospects for improvement in the performance in the nearest future, based on unexpanded markets, attractive government inceptions, improved infrastructure, and market information, accessible roads to mention but a few. Therefore, it was concluded that agricultural markets in Nigerian must put their arts together and overcome these issues in order to exploit the market opportunities that will take our agriculture to the next level.
Keywords: Agriculture, Market Structure, Market Performance, Nigeria.
Title: Repositioning Nigeria Agriculture through Marketing Structure and Performance
Author: P.O. Idisi., I.J Ogwu., N.J Okutue.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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