Abstract: The purpose of this research is to argue that greater awareness of the connections between the traditions and conventions of visual art and the production and consumption of images lead to enhanced ability to understand branding as a strategic signifying practice. Global luxury brands seen as key symbols of quality and prestige also struggle to represent their brand cues in trendy and modern digital world. In the twenty-first century the symbiosis of fashion and web design as the interdependence of visual and audio constituents of time has found its development in the frame of marketing theory, which links the branding of luxury fashion branding.
Keywords: Semiotic interventions, luxury brands.
Title: Semiotic Interventions in Digital Communication of Luxury Brands in India
Author: Seema Bansal, Prof. Dr. Shalini Sud
International Journal of Thesis Projects and Dissertations (IJTPD)
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