Soaps on Indian Television and the Formation of Interpretive Community: A Study of the Response Pattern of Women Viewers of Silchar Town towards Select Television Serials

Miss Lopamudra Bhattacharjee

Abstract: The study tries to examine whether ‘interpretive communities’ can be defined or explained on the basis of age, gender, class, caste, race, and education. It also tends to find out how audiences shift between different interpretive communities as they shape their life style by understanding the texts. The research paper tries to study the soap opera audience and the formation of ‘interpretive communities’. The study attempts to find out the relationship between the audience and soap opera texts and how audiences construct meaning out of these texts within the context of family and everyday life. The study also tries to find out how soap operas by using the institutions like marriage, family, and religion represent women, men and the power of relationships and also their interpretation by audience. It also looks at how audiences with similar social, political and economic structure vary in their interpretation of these medium or texts. Lastly, the study concludes with the finding that women can sometimes form an interpretive community on the basis of their socio-cultural inclination. Keywords: Interpretive Community, Indian television, text, Soap Opera, Women viewers. Title: Soaps on Indian Television and the Formation of Interpretive Community: A Study of the Response Pattern of Women Viewers of Silchar Town towards Select Television Serials Author: Miss Lopamudra Bhattacharjee International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Research Publish Journals

Vol. 4, Issue 1, January 2016 – March 2016

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Soaps on Indian Television and the Formation of Interpretive Community: A Study of the Response Pattern of Women Viewers of Silchar Town towards Select Television Serials by Miss Lopamudra Bhattacharjee