Abstract: Online marketing is increasingly sought after by customers to meet their needs, however the online marketing business is considered risky due to sharp fluctuations in sales turnover from time to time. In an effort to anticipate this risk, research was carried out with the aim of determining the level of customer satisfaction and the sustainability strategy of the online marketing business for fruit and vegetable products. To achieve the research objectives, research was carried out on the customers of the pasarmandalika.com store. As customers are hotels, restaurants and fresh markets. Data collection is carried out on all customers using census techniques. Primary data was obtained from 14 population units in North Lombok Regency, Mataram City, West Lombok Regency and Central Lombok Regency in West Nusa Tenggara Province. Data collection was carried out by combining observation, survey and in-depth interview techniques. The collected data was analyzed using the Customer Satisfaction Index and continued with SWOT analysis to formulate a sustainable online marketing strategy. The results of the analysis show that the customers of the pasarmandalika.com store are satisfied with the attributes of vegetable and fruit products. To achieve sustainability in the online marketing business, the strategy chosen is to increase customer accessibility to the pasarmandalika.com website by increasing the capacity to become a big data-based business website.
Keywords: big data, big data, turnover, web, accessibility.
Title: The customer satisfaction of store pasarmandalika.com regarding the attributes of vegetable and fruit products and strategies for increasing sustainable sales turnover
Author: Tajidan Tajidan, Halil Halil, Edy Fernandez, Efendy Efendy, Sharfina Nabilah, Sri Mulyawati
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 443-450
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-September-2023
