Abstract: Society lives its lives in a way that allows them to adapt to changing circumstances. The emergence of the new coronavirus, also known as Covid-19, has impacted nearly every area of people's lives by early 2020. Current and potential customers to provide a more dynamic experience and increase loyalty. The article is discussing how companies are using social media for marketing as their lifeline in surviving their business. To be more specific, the hospitality industry would be the main highlight as companies and businesses in the hospitality industry shifted and adjusted more during the pandemic. This inquiry aims to show the effectivity of media publicizing as a promoting instrument in buyer conduct for organizations in the cordiality business utilizing the EBK Model. In investigating this phenomenon in terms of the effectiveness of social media advertising in purchasing decisions during the Covid19 pandemic, researchers try to answer the following questions; demographic profile, effectiveness of advertisements on during the covid-19 pandemic through the EBK Model in the hospitality industry, is there a significant discrepancy between the respondents' demographic profile and the assessment of the effectiveness of social media ads related to the EBK model and what possible Marketing strategies on customer buying decisions can be proposed.
Keywords: Social Media Advertisement, Hospitality Management, EBK Model, Covid-19, Pandemic.
Title: THE EFFECTIVENESS OF SOCIAL MEDIA ADVERTISEMENT ON BUYING DECISION OF HOSPITALITY MANAGEMENT STUDENTS OF DLSU-D DURING COVID-19 PANDEMIC
Author: Khent Howell P. Ti
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 2, October 2022 - March 2023
Page No: 441-446
Research Publish Journals
Website: www.researchpublish.com
Published Date: 14-March-2023
