Abstract: Universities and colleges play a very big role in the indian community as it is one of the fastest growing economies in the world with the world’s youngest population as well. Education has an overwhelming impact on an individual’s life, and so the selection of universities and colleges in the further pursuit of educating oneself in various different fields of study. Therefore, it is important to gain knowledge about the factors that incorporate the decision making process and the sources of information from which the prospective students make their decisions with regards to opting for certain university.In this fast moving world of easily accessible data over the internet, this study learns to understand how and what affects the choice of consumers and students’ selection and buying behaviour towards the educational institutions of India.
Keywords: colleges play, fastest growing economies, world’s youngest population, Education, students’.
Title: The Factors Influencing Decision-Making Process of Students in Selecting Private Universities in India
Author: Munir .D. Momin, Maaz Mohammed Sheik
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
