Abstract: A concessionaire is one who has the authority to sell food and beverages in a designated area. One of the main objectives of a food concessionaire is to meet the expectations of his customers to be able to satisfy them. This research aimed to determine the impacts of menu quality on customer satisfaction in food square concessionaires. The study was conducted in De La Salle University-Dasmariñas, a private institution located in Dasmarinas City, Cavite because the researchers would want to investigate if the food concessionaires inside the university premises are able to provide the nutritional needs of the students as well as meet their satisfaction. The study made use of a researcher-made online survey questionnaire which was administered to 150 respondents. The study reached the following conclusion that the most important menu quality factor that customers consider when choosing the food/dishes to buy is the Food Quality which is composed of the following: overall food flavor, availability of delicious meals and tasty dishes, aroma/smell of the food, proper food temperature, and the method of cooking and preparation. Guided by the findings and conclusions of this study, food concessionaires must improve the quality of food by meeting the nutritional needs of each student on a regular basis. The final output of this study is a set of proposed healthy menu options for the food concessionaires in DLSU-Dasmarinas.
Keywords: Menu Quality, Customer Satisfaction, Healthy Menu, Food Concessionaire.
Title: THE IMPACTS OF MENU QUALITY ON CUSTOMER SATISFACTION: BASIS FOR A PROPOSED HEALTHY MENU OPTION FOR FOOD SQUARE CONCESSIONAIRES IN DE LA SALLE UNIVERSITY - DASMARIÑAS
Author: Bianca C. Buenaventra, Laika Mari C. Salvatus, John Alecs G. Tuliao, Ms. Anna-Liza A. Tibayan
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 10, Issue 3, July 2022 - September 2022
Page No: 74-87
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-July-2022
