Abstract: Until now, cost orientation is considered a strategy oriented to the interests of producers and does not pay attention to the interests of consumers. In its implementation, the cost-based strategy is flexible, that is, between satisfying producers' expectations of higher than normal profits and consumers' expectations of obtaining a cheap purchase price, so that it can be found. a trade-off between the interests of producers and the interests of consumers. To find the trade-off, a survey of entrepreneurs in the tofu Agroindustry under study was conducted in Mataram City and East Lombok Regency with forty sampling units each, so that there were eighty business units as samples. The result is the acquisition of a constant value of the relationship between production costs and raw material costs, minimizing the contribution margin.
Keywords: price, consumer, contribution margin, producer, benefit, compensation.
Title: The Implementation a Cost-Driven Strategy Based on Economic Sociology to Face Competition: A Case in the Tofu Agroindustry Business in Lombok - Indonesia
Author: TajidanTajidan, Muktasam Muktasam, Amiruddin Amiruddin, Candra Ayu, Muhammad Yusuf, Rosiady Sayuti, Febrian Humaidi Sukmana, M. Zaenul Muttaqin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 424-434
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-August-2022
