Abstract: Food truck businesses are expanding quickly in urban areas across the globe as a result of changing consumer lifestyles and an increase in demand for quick and inexpensive food options. This research explores the opportunities and challenges for food truck entrepreneurs and the factors that affect their success in today’s environment. The methodology used in this study included both descriptive and quantitative methods and consisted of primary data collected through a structured survey given to food truck entrepreneurs and secondary data evaluated from relevant academic literature, government reports, and websites. The results of the analysis indicate that food truck businesses provide many opportunities (e.g., lower investment cost per unit, flexibility in operation, and access to various customer segments). However, entrepreneurs operating food trucks experience many challenges (e.g., regulations imposed on food trucks, competition, and lack of infrastructure). Lastly, product quality, location of business, satisfaction of customers, and marketing techniques used play important roles in determining the success of food trucks. This study helps to understand how modern entrepreneurship continues to change and provides ideas to assist entrepreneurs and policymakers interested in developing this aspect of food service.
Keywords: Food Truck Business Ownership; Mobile Food Industry Development; Current Business Ownership; Street Vendor Industry; Small Business Growth.
Title: The Road to Modern Entrepreneurship: A sectoral Study of Food Truck Business in the New age
Author: Ms.V.Aishwarya, Dr.M.Gurupandi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 828-834
Research Publish Journals
Website: www.researchpublish.com
Published Date: 12-March-2026
