THE ROLE OF TECHNOLOGY IN ENHANCING THE ORGANIZATION'S EFFECTIVENESS IN LIGHT OF THE CORONA-VIRUS CRISIS IN JORDANIAN INDUSTRIAL COMPANIES

Dr. Bader Ismaeel, Dr. Mohammad Alzubi

Abstract: This paper aimed to investigate the role of information technology on the organization's effectiveness in the Jordanian industrial companies. The study also attempted to determine the role of demographic variables (gender, qualifications, experience, and career level) in enhancing the organization's effectiveness. The researchers used quantitative method and collected data using field survey method (E-distributed survey and Zoom interviews). The questionnaire was distributed to 120 respondents comprising of directors, coordinators, and head of department, office manager, team leader, engineer, accountant, administrative officer, treasurer, administrative assistant, technician, and controller. A total of 89 of questionnaires returned were valid for analysis, a response rate of 74.2%. The findings showed that there is a role of information technology on each dimension of the organization's effectiveness. The role for information technology through databases in enhancing production and sales growth while other dimensions (networks, hardware and software, skill and experience) did not show any role in enhancing production, which is one of the dimensions of the organization's effectiveness. There is a role for information technology in promoting quality in all its dimensions except (skill and experience). There was a major role for information technology through the two dimensions of skill and experience as well as networks in promoting adaptation, which is one of the dimensions of the organization’s effectiveness.

Keywords: Information Technology (IT), Networks, Hardware and Software, Skill and Experience, Production of Goods and Services, Quality, Adaption, Organization's Effectiveness, Industrial Companies & Jordan.

Title: THE ROLE OF TECHNOLOGY IN ENHANCING THE ORGANIZATION'S EFFECTIVENESS IN LIGHT OF THE CORONA-VIRUS CRISIS IN JORDANIAN INDUSTRIAL COMPANIES

Author: Dr. Bader Ismaeel, Dr. Mohammad Alzubi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 8, Issue 1, April 2020 - September 2020

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THE ROLE OF TECHNOLOGY IN ENHANCING THE ORGANIZATION'S EFFECTIVENESS IN LIGHT OF THE CORONA-VIRUS CRISIS IN JORDANIAN INDUSTRIAL COMPANIES by Dr. Bader Ismaeel, Dr. Mohammad Alzubi