Abstract: Higher education enrolment in Malaysia has increased over the last 10 years. Malaysia must continuously improve to thrive in an increasingly competitive global economic environment including the transformation of its Higher education system. One of the transformation initiatives is digital transformation of the Malaysian universities. Hence, the focus of this paper is to digitally transform University Putra Malaysia (UPM). The methodology used is based on COBIT implementation framework, literature review, interview, and business modelling framework. The main contribution of paper is the conceptual business model and game changers specifically for UPM, and generally for other universities.
Keywords: Digital transformation, BMC, higher education, UPM.
Title: University of the Future: A Conceptual Business Model of University Putra Malaysia
Author: Faizullah Faizan, Abdullah Ghafari, Mohamed Hussein, Abdul Rahman Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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