Abstract: For an economy to attain overall greatness and steady growth there has to be strategies planned and implemented. An achieving and stable economy should offer quality education, good health facilities and services, little or no poverty, job opportunities and fence gender inequality as these are the building blocks of humans and the society at large. This paper offers a conceptual business model for a Malaysian University-of-the-Future (UotF) with the value proposition of enhancing the societal wellbeing of B40 youth in Nigeria through digital platform and university international community engagement (UICE) activities with focus on balanced entrepreneurship education. Enhancing societal wellbeing include balanced education, reduced poverty, decent work and economic growth, good health and gender fairness. The conceptual business model is developed through understanding the needs of B40 youth in Nigeria by using business modeling tools i.e. Business Model Canvas (BMC) and Value Proposition Design Canvas (VPC). The approach involves carrying out a literature review and interviews to identify key issues of Customer Segments, formulating and devising an initial business model – in the form of BMC and VPC, and value proposition that helps to enhance the wellbeing of B40 youth in Nigeria. The contribution of this paper is a conceptual business model of the Malaysian UotF which includes a digital platform and university international community engagement (UICE) activities with focus on balanced entrepreneurship education. The UotF business model proposed in this paper will aid communities and the general society in Nigeria to acquire the relevant skills, knowledge, values, and platform needed to furnish the societal wellbeing.
Keywords: Societal well-being, B40 youth, University-of-the-Future, Digital Age, Nigeria, SDG, BMC, VPC, Balanced entrepreneurship education, International Community engagement.
Title: UOTF in The Digital Age: Enhancing the Wellbeing of B40 Youth in Nigeria Through University International Community Engagement Activities and Digital Platform
Author: Hanifah Aileakhue Musa, Abdul Rahman Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 10, Issue 3, July 2022 - September 2022
Page No: 86-97
Research Publish Journals
Website: www.researchpublish.com
Published Date: 24-September-2022
