Using ADDIE Instructional Model Design in the Creation of Learning Module on Purposive Communication Course

Lowel B. de la Torre

Abstract: This study aimed to create a Learning Module in Purposive Communication course using the process Analysis, Design, Development, Implementation, and Evaluation or ADDIE instructional model design and looked into its acceptability based on the criteria on content, presentation or physical aspect, and instructional design. Analysis was the first step in the creation of the module in which the evaluation of the context was made. This was done through the analysis of the CMO 20, s. 2013, analysis of learners, teachers/faculty, learning condition, existing instructional strategies, and Purposive Communication course content. In the data gathering, a survey-questionnaire adapted from Munby’s Communication Needs Processor was utilized. The Design then emerged after a thorough analysis of the result and it was ICARE Design and it was used as the framework of the module. Data from the Analysis and Design phase was content analyzed and the result led to the development of the module in the Development phase. The module was then validated though the use of researcher-made instructional material evaluation instrument fully validated by experts. Implementation phase was done through the Pretest-tryout-Post-test sequence. Evaluation phase then followed. The output of the module was evaluated in terms of process and product. Process evaluation result showed a higher mean score in the Post-test after exposing the students to the module. Moreover, module validation resulted to a Very Acceptable rating from the Jurors. In addition, modular instruction was perceived advantageous and helpful by students and teachers, as revealed by the thematic analysis of their perception on this method of instruction. Product evaluation, on its part, showed a General Acceptability of the module according to the teacher/user with regard to the use of the product.

Keywords: ADDIE, Design, Development, Instructional Material, Instructional Model Design, Learning Module.

Title: Using ADDIE Instructional Model Design in the Creation of Learning Module on Purposive Communication Course

Author: Lowel B. de la Torre

International Journal of Engineering Research and Reviews

ISSN 2348-697X (Online)

Research Publish Journals

Vol. 6, Issue 3, July 2018 - September 2018

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Using ADDIE Instructional Model Design in the Creation of Learning Module on Purposive Communication Course by Lowel B. de la Torre