Abstract: This study examines the impact of work-life balance (WLB) on employee productivity at Impressn Pvt Ltd, a digital out-of-home advertising company in Chennai, India. A descriptive research design was adopted with a convenience sample of 103 employees. Data were collected through a structured questionnaire and analyzed using percentage analysis, Chi-square tests, and one-way ANOVA. The findings reveal that age, marital status, educational qualification, and work experience significantly influence WLB perceptions. ANOVA results confirm that age, gender, and experience significantly impact employee productivity. The study recommends flexible working hours, an improved work environment, workload management, and wellness initiatives to enhance both WLB and organizational productivity.
Keywords: work-life balance, employee productivity, digital advertising, Chi-square, ANOVA, flexible work, India.
Title: Work-Life Balance and Its Impact on Employee Productivity: A Study with Special Reference to Impressn Pvt Ltd, Chennai
Author: Elakiya BS, Dr Nazia Sarfaraz
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 277-284
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-April-2026
