Abstract: Zutho tourism is a unique dimension of cultural tourism. Although Nagaland is famous for its unique Tribal Culture & Traditions, however development of Zutho tourism likewise beer tourism with contribution of its unique brewing techniques and use of good quality raw materials earmarked for sale in Nagaland Territory. A thorough analysis is presented that How Zutho, the traditional rice beer can be used as a trend of Beer tourism or locally Zutho Tourism. It is also argued that the famous Hornbill festival of Nagaland which enjoy colorful performances,crafts,sports,food fairs, ceremonies and games can also be utilized as a platform to promote the traditionally important Zutho Beer on a Global Level as Zutho Tourism.
The need of tourism is to make outline for the food/Beer Tourist to visit Nagaland like done in Germany Oktober festival. It would help to analyses and evaluate the impact of Zutho tourism in improvising the overall tourism of Nagaland/Northeast and hence economical growth on ground level.
Keywords: Zutho, Rice Beer, Beer Tourism, Hornbill Festival.
Title: ZUTHO TOURISM
Author: Veenit Sinha
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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