Vol 9 Issue 1 April 2021-September 2021

Abstract: Airbnb has become a popular platform for easier bookings of accommodation within specific areas. Tagaytay City, Cavite is considered to be one of the major listings in the country and top popular destination according to the Department of Tourism in 2015. This study was conducted to examine the social and physical factors that influenced tourists’ choice of an Airbnb as their accommodation, assessed their experience, Airbnb’s strengths and weaknesses and the most important features that satisfy tourists on their stay. This research utilized a qualitative method and content analysis approach. Based on the findings, in social factors, tourists assessed their experience on an Airbnb through social interaction of hosts to the guests, giving full information about the Airbnb and being responsive which also became the strength of the Airbnb as an accommodation. That said, local authenticity on the other hand appeared the least expected factor for tourists’ preference. So as to the physical factor, the quality of the unit was highly considered that includes cleanliness and scent. However, prestige was not absolutely necessary. This research will help the hosts, tourists, future researchers, and local government to deepen their knowledge in relation to the influential factors that affect the preferences of the tourist to choose Airbnb in Tagaytay as their accommodation.

Keywords: Airbnb, Tagaytay city, social factors, physical factors.

Title: SOCIAL AND PHYSICAL FACTORS INFLUENCING TOURISTS’ CHOICE OF ACCOMMODATION USING AIRBNB IN TAGAYTAY CITY

Author: Amaro, Mary Angelica Val T., Aviles, Cristine Joy A., Basco Maila Shayne M., Ms. Irene S. Gueco

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The large amount of village funds channeled by the central government and the frequent cases of misappropriation of village funds have raised concerns about the ability of the village government to manage village funds optimally. The accountability of village fund management is a form of accountability of the village government in implementing village fund management so that it is in accordance with the mandate of statutory regulations. The purpose of this study was to determine the effect of locus of control, prosocial behavior, village apparatus competence, and community participation in the accountability of village fund management. This research was conducted in all villages in Payangan Sub-District, Gianyar Regency, Bali Province. Respondents involved in this study were 79 village apparatus who were determined using the census sample method. Data collection in this study was carried out using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis assisted by the Eviews program version 10. The results of this study indicate that internal locus of control, prosocial behavior, and community participation have a positive and significant effect on the accountability of village fund management, while the competence of village apparatus does not have a significant effect on the accountability of village fund management.

Keywords: Accountability, Village Fund, Locus of Control, Prosocial Behavior, Competence, Community Participation.

Title: The Effect of Locus of Control, Prosocial Behavior, Village Apparatus Competence, and Community Participation on Accountability of Village Fund Management

Author: I Putu Riandita, I Wayan Pradnyantha Wirasedana

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Religious tourism had clearly increased all over the years that results remarkable impacts in different aspects of its immediate community. As one of the most important products of religious tourism, church had been serving its people for decades of years and all throughout those years it became a significant part for some people to fulfil their religious needs especially during Lenten season. The study aims to determine the tourism impacts of Our Lady of Candelaria Parish Church in such aspects of environmental, socio-cultural and economic to its immediate community, to also determine the significant difference of the respondents’ assessments when grouped according to their demographic profile and result to a sustainable management plan of action for the church. The researchers used descriptive method, quantitative method and utilized an adapted questionnaire from existing studies as the main data gathering tool moreover researchers used stratified convenience as a sampling method of the study. The 359 respondents came from 5 different barangays of Silang, Cavite in which it consists of people from nearby places and church workers such as people who served under different church-related organizations. The respondents strongly agreed on the impacts of the church on the socio-cultural aspect of its immediate community while agreed on the environmental aspect. In terms of economic aspect of the community, respondents disagreed on the impacts of the church. Each assessed weak points of the impacts will be provided with an enhanced sustainable tourism management plan.

Keywords: religious tourism, church, sustainable management plan of action, tourism management journal.

Title: ENHANCED SUSTAINABLE TOURISM MANAGEMENT PLAN FOR OUR LADY OF CANDELARIA PARISH CHURCH IN SILANG, CAVITE

Author: Ebreo, Amiel Kent Irvin A., Joson, Renz Kennedy E., Mr. Ernesto Mandigma Jr.

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This study focused on determining and describing what characteristics of tourism-related social media posts impacted tourists’ and/or social media users’ decision-making and preferences, in terms of prospect travel destinations. While a number of studies have discussed the relationship between social media and the travel industry, as well as the motivations that drive tourists to travel, few have focused on studying the details and content of social media, known better as ‘social media posts’. This study aimed to bridge this gap, and additionally aimed for its findings to contribute to tourism establishments’ and stakeholders’ knowledge of social media as a tool for promotion and reaching out to a wider range of tourists. The proponents grounded the study on the Uses and Gratifications Theory (Katz et al., 1974), and the Travel-Buying Behavior Model by Mathieson et al. (1982).  This quantitative study employed the descriptive research design, to describe social media posts’ characteristics and impact to travel decisions and preferences. Purposive sampling under the non-probability sampling methods was also used, with the first- to third-year BS Tourism Students of De La Salle University - Dasmarinas as the study’s participants. The study’s findings showed that for most of social media’s functions, there are no significant differences in the respondents’ assessment, with regards to their demographic profile. In contrast, it was found that there is a significant difference in the assessment of social media’s purchase decision influence depending on respondents’ level of social media usage. Through this study, tourism stakeholders can plan their social media contents accordingly, and ensure that their social media posts have a balance of informativeness, reliability, visual appeal, and accessibility to make sure that it positively impacts and motivates future guests. Furthermore, the data gathered in this study can be used in expanding social media users’ knowledge of tourism marketing.

Keywords: social media, tourist preferences, tourist decision-making, social media users, tourism posts.

Title: SOCIAL MEDIA AND ITS INFLUENCE TO TOURIST DECISION MAKING AND PREFERENCES

Author: Basco, Angelica Ann R., Mejia, Zyrene Joy L., Irene S. Gueco

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Recent conceptual works have argued that a firm’s performance may not be directly linked to human resource management; but complementary or synergies, both among and between an organization’s human resource management practices and its competitive human resource strategy can have an additional and positive effect on performance. This study, therefore, focused on analyzing the moderating effect of a cost led human resource strategy on the relationship between human resource management and firm performance. The study adopted a cross sectional survey research design and corporate organizations comprised the target population. Data was collected using self-administered questionnaires and analyzed using statistical package for social sciences and Microsoft Excel. Hypothesis testing was done through multiple regression analysis, using standard F and t tests. The findings of the study indicated that a cost led human resource strategy had no significant moderating effect on the relationship between human resource management and firm performance of corporate organizations in Kenya. The research, therefore, concluded that the sampled organizations lay more emphasis on other aspects of their products but not the price and that irrespective of whether a cost led human resource strategy was being pursued or not, human resource management remained significant in influencing firm performance. The study recommends organizations should promote human resource practitioners to the strategic level, making them to be directly involved in critical decision making and business strategy formulation from the beginning stage. Organizations should also carefully consider the alignment among human resource management practices, as well as between the human resource management and the competitive human resource strategies adopted so that they support and supplement one another.

Keywords: Cost led human resource strategy, Human resource management, Performance.

Title: An Analysis of the Moderating Effect of a Cost led Human Resource Strategy on the Relationship between Human Resource Management and Firm Performance of Corporate Organizations in Kenya

Author: Esther Waiganjo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Organizational commitment is a force that binds individuals to the company. This research was conducted at PT. BPR Pedungan. The total population is 66 employees and the number of samples taken is 66 employees, using the saturated sampling method. Data collection was carried out through interviews and questionnaires. The analysis technique used is descriptive analysis and inferential statistical analysis. Based on the analysis, it is found that the variable work family conflict has a negative and significant effect on organizational commitment, work family conflict has a negative and significant effect on job satisfaction, job satisfaction has a positive and significant effect on organizational commitment, and job satisfaction mediates the effect of work family conflict on organizational commitment. From the results of this study, it is expected that the management of PT. BPR Pedungan can reduce the level of work family conflict and increase job satisfaction and organizational commitment by conducting socialization related to the importance of dual role conflict management and providing facilities that are able to reduce the level of work family conflict such as child care, as well as making compensation adjustments in financial or non-financial forms for increase job satisfaction and convey the vision, mission, policies and company regulations to increase employee organizational commitment.

Keywords: Organizational Commitment, Work-Family Conflict, Job Satisfaction.

Title: The Role of Job Satisfaction Mediates the Effect of Conflict Family Work on Employee Organizational Commitments of PT. BPR Pedungan

Author: I Gede Krisna Parama Artha, Ni Wayan Mujiati

International Journal of Management and Commerce Innovations  

ISSN 2348-7585 (Online)

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Abstract: The study addresses customer satisfaction reviews, engaging with customer feedback, and focusing on Trip Advisor specifically in Sky Ranch Tagaytay City along with tourism customer satisfaction. The study focuses on the lower rates from 2018 to 2019 and determining the reasons for the negative reviews in order to improve the experience for future customers. The researchers' research design is qualitative under exploratory, with 121 Trip Advisor reviews and ratings from 2018 to 2019. The researchers used both manual and automated coding to categorize the data into four categories: corporate image, perceived value, perceived quality and customer satisfaction for all of the gathered feedbacks from Trip Advisor, as well as separating the positive and negative reviews for the sentiments in order to accurately get the feedback of the guests with their experience in sky ranch. In summary, there are a number of issues that must be addressed in order for Sky Ranch Tagaytay to improve their service, including long queues, overcrowding, more attractions so that the customers have a variety of options, and poorly maintained facilities in order to exceed the  customer expectation, especially for potential customers, and to provide value for their money. Having solutions to all of the problems would have a positive effect on the whole amusement park. The better the establishment's reputation, the more people are attracted to it.

Keywords: Customer Satisfaction, Customer Experience, Amusement Park, Tagaytay City, Trip Advisor.

Title: A Content Analysis on Trip Advisor Reviews of Customer Satisfaction in Sky Ranch Tagaytay City from 2018-2019

Author: Omalin, Jose Luis Gabriel J., Garcia, Jomari S., Mendoza, Vince Reinier S, Ms. Irene Gueco

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The purpose of this study was to explain the role variable of product innovation which mediates market orientation towards the marketing performance of the endek handicraft industry in Gianyar Regency. This research was conducted at the endek handicraft industry in Gianyar Regency. The sample size in this study were as many as 41 endek handicraft businesses with purposive sampling method and using data using a questionnaire. Data analysis was performed using the Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that 1) market orientation had a positive and significant effect on product innovation, 2) market orientation had a positive and significant effect on marketing performance, 3) product innovation positively and significantly affected marketing performance, 4) product innovation positively and significantly mediate market orientation towards marketing performance. Based on the results of research, endek handicraft industry entrepreneurs in Gianyar Regency can further develop market orientation and product innovation by conducting market research and trying to understand customer needs in order to improve marketing performance.

Keywords: market orientation, product innovation and marketing performance.

Title: The Role of Product Innovation Mediates Effect Market Orientation on Marketing Performance

Author: Ni Komang Trisna Darma Putri, I Gusti Ngurah Jaya Agung Widagda K

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The study aimed to assess the service quality of Kuya Rex Korean Restaurant in Tagaytay City, Cavite, as well as its relation to the nationality of its customers. The research used a quantitative method, using survey questionnaires and the customers as the respondents of the study. In analyzing and interpreting results, the researcher used frequency and percentage, mean and standard deviation and ranking. Findings stated that there was a significant difference in the service quality in Kuya Rex Korean Restaurant with regards to nationality. The Korean Restaurant has an overall mean of 2.71; showing that the respondents in the Kuya Rex Korean Restaurant agreed that the restaurant has met its standards for service quality.

Keywords: Korean Restaurant, Service Quality, Nationality.

Title: Customer’s Nationality towards Service Quality of Kuya Rex Korean Restaurant in Tagaytay City

Author: Bunag, John Brandon C., Mr.Jimford Tabuyo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Customer perception plays a significant role in helping a certain business improve and develop their overall performance, including their products and services. It also creates a balance of cost and benefit for the establishment involved. The study was conducted to determine how the customers’ perceived the marketing strategies of Le Don’s Garden. Specifically, it identifies if there is a significant relationship among the variables involved; and what marketing strategies can be recommended that can benefit the agritourism establishment, and industry. This study used descriptive design with previous Le Don’s Garden’s customers’ as respondents. A structured set of questionnaires was utilized as a data gathering instrument for this study. The researchers also made use of frequency, percentage, mean, and lastly is the chi-square, as a statistical tool. The current marketing mix strategies of Le Don’s Garden came out generally effective. However, the study also shows that the marketing mix strategy also influences the way the customers perceive the establishment, and what improvements must be applied and acted upon for the development of the business, and its marketing aspect.

Keywords: Customer Perception, Agritourism, Marketing Strategy, Agriculture.

Title: CUSTOMERS’ PERCEPTION ON LE DON’S GARDEN

Author: Bawar, Reona Mirajoy L., Codizal, Marion N., Sildo, Cathrine, Mr. Deogracias Esplanada

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: YouTube Vloggers are one of the most influential people in the market nowadays. But are these vloggers being still effective to encourage people at these trying times? This study encompasses the gap wherein among the four AIDA indicators, which is the most influential motion that can tell of how it can determine the influence of Filipino YouTube vloggers to visit Boracay amid of coronavirus 2019 pandemic. AIDA model is the conceptual framework that also stands as an indicator of this study. This is qualitative research that sampling method is purposive sampling in form of non-probability and the data gathering tool that was used is Qualitative Data Analysis Miner Lite. The validation that applied to this study is interpretive validity that deals with interpreting the meaning of comments from the viewers in the eight said vlogs. After watching the vlog, viewers become interested to go to Boracay amid of COVID-19 pandemic, among other AIDA indicators is the most influential motion that is based on the number of comments in the eight most viewed vlogs that this study examined. These Filipino YouTube vloggers changed viewer's mindset on how they see traveling during a pandemic, these vlogs are informative and aesthetic that gave impact to their viewers to encourage them to visit Boracay at these trying times and this will be a big help to leisure tourism, Aklan tourism, and the local and country’s economy.

Keywords: YouTube Vloggers, AIDA indicators, COVID-19 pandemic, country’s economy.

Title: ASSESSING THE INFLUENCE OF FILIPINO YOUTUBE VLOGGERS TO VISIT BORACAY AMID OF COVID-19 PANDEMIC

Author: Diaz, Luzielle Faith M., Eusebio, Vanessa M., Teodoro, Lance Raphael L., Deogracias E. Esplanada

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Reviews have proven to be a more reliable source of information because it continuous to be updated throughout the years by different people who wants to share their experience with the products offered. In this Study, the researchers have conducted a Qualitative Content Analysis on Online Travel Companies such as Agoda and TripAdvisor where the Researchers have gathered the information needed using the Stimulus Organism Response Theory 4 indicators for Reviews were used Perceived Interactivity, safety and Privacy, Price & Promotion and eWom these 4, are chosen to act as a theme in order to categorize the gathered reviews from Hotel Monticello of Tagaytay, Cavite.  As the results has shown Perceived Value was the most common indicator used for hotel reviews and this research will discuss on why it was first on both online booking website. The Researchers limited the gathered data of Online Travel Companies from year 2016-2019 on Hotel Monticello Tagaytay, Cavite. The Researchers decided to not include the year 2020-2021 due to the still going pandemic.  After analyzing and chunking the reviews The Researchers had categorized and summarized using QDA (Qualitative Data Analysis Miner Lite) The Researchers data analysis resulted that the indicator that had a major impact when it comes to influencing a customer’s choice of Accommodation is Perceived Interactivity & eWOM for both Agoda and TripAdvisor.

Keywords: Hotel Reviews, SOR model, QDA miner lite, TripAdvisor, Agoda.

Title: THE INFLUENCE OF ONLINE TRAVEL COMPANIES IN SELECTING HOTEL ACCOMMODATIONS

Author: Agdeppa, Danielle John A., Floro, Samara James S., Novillas, Eduardo Martin S. Deogracias E. Esplanada

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This research was conducted with the aim of explaining the role of positive emotion in mediating the effect of store atmosphere on impulse buying at the Mayhem Store Denpasar. The sample set in this study amounted to 100 respondents using purposive sampling. Data were collected using a questionnaire and measured with the help of a Likert scale, then analyzed using path analysis to determine the direct and indirect effect of the variable and the Sobel test to determine whether there was an effect of mediation. This study shows that store atmosphere and positive emotion have a positive and significant effect on impulse buying, and positive emotion has a positive and significant effect in mediating the effect of store atmosphere on impulse buying.

Keywords: store atmosphere, positive emotion, impulse buying.

Title: The Role of Positive Emotion in Mediating the Effect of the Atmosphere Store on Impulse Buying at Mayhem Store Denpasar

Author: I Gusti Agung Suarna Dharma, I Made Wardana

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Turnover Intention is a feeling where someone has the intention to leave the company. In reducing turnover intention to employees, companies must pay attention to the factors that influence the emergence of employees' intention to leave the company. Job satisfaction is an important thing in a company so that it can reduce the emergence of turnover intention by considering the organizational climate as a shaping aspect of job satisfaction. The higher the level of job satisfaction and the level of organizational climate, the lower the turnover intention of employees to the company. The purpose of this study was to determine the effect of organizational climate on turnover intention with job satisfaction as a mediating variable. This research was conducted at Hotel Tjampuhan Ubud. The study population was 160 people, using probability sampling techniques, namely simple random sampling. Data collection methods used were interviews and a 5-point Likert scale questionnaire to measure 14 indicators. The data were obtained by distributing questionnaires which were analyzed using path analysis techniques. The results of this study indicate that organizational climate has a positive and significant effect on job satisfaction, organizational climate has a negative and significant effect on turnover intention, job satisfaction has a negative and significant effect on turnover intention, and job satisfaction significantly mediates the relationship between organizational climate and turnover intention.

Keywords: job satisfaction, organizational climate, turnover intention.

Title: The Role of Job Satisfaction Mediates the Effect of Organizational Climate on Employee Turnover Intention at Hotel Tjampuhan Ubud

Author: Ni Komang Wahyuni, A.A. Sagung Kartika Dewi

International Journal of Management and Commerce Innovations 

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Abstract: In the current world competition is getting more intense than ever before. For these reasons, Banking industry’s and commercial companies need to start paying due Attention to their Customer satisfaction and service quality, growing competitors, development of new technological aspects ever After.  Companies should constantly anticipate the customers unlimited needs and expectations and try to address the gap. The aim of this study is to assess customers’ satisfaction towards the banking service of State Bank of India and to give an insight for the management for Areas of improvement.  A few of respondents who have used SBI service participated in the study from Head quarter and main branch.  The data has been analyzed via quantitative method of analysis, i.e. by the use of pie chart, table, graph and the likes by the use of descriptive statistics and use qualitative aspect of data analysis to do some non-quantifiable aspect of the research. From our discussion via top management the seventy five percent of SBI customer can satisfied from the service of bank, however to further scale up the bank needs some change in its delivered services to the growing customer, For the Attainment of its vision, “to be the strongest and most preferred bank of the People of India and world “and to Maintain its competitiveness in the market the bank should work on the entire aspect of quality Dimensions and especially on those with the higher gaps i.e. tangibles in introducing technologically advanced banking system.  So, to maximize the positive impact of Customer satisfaction in the state bank of India., the study finalizes with the following way forwards; the SBI need to analyze the existing banking service in a way of maximizing customer satisfaction and this in turn leads to the high banking industry competition and it enhances capacity to compete with in this industry without compromising customer satisfaction and loyalty of SBI.

Keywords: Customer satisfaction, Banking industry’s, banking system, State Bank of India.

Title: CUSTOMER SATISFACTION TOWARDS BANKING SERVICES OF STATE BANK OF INDIA

Author: ZENEBE HONJA BALCHA

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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