Vol 9 Issue 2 October 2021-March 2022

Abstract: This study focused on examining and understanding the factors that influence the adoption of social media marketing among Namibia Stock Exchanged Listed Companies. The paper undertook an exploratory research design and a qualitative research approach to collect data from a target population of 38 companies of Namibia Stock Exchanged Listed Companies through interviews via zoom meetings, telephonic conversation and emails. It was discovered that companies understand what is social media marketing and its potential with regards to brand image, customer awareness and ease of customer and prospect reach. As per participants interviews, factors such as brand awareness, customer care, customer´s feedback, competitive advantage, financial return in the form of growth in sales, where some of the benefits that social media marketing has brought to their business so that for some companies a social media marketing manager is being taken into consideration as a permanent position. On the other hand, irrespective of what some companies might know about social media marketing, its usage is not part of their marketing strategic objectives. The fear to go through the hurdles of employing new technologies, organisational influences (top management), the competitive environment in which companies operate have a strong influence on the adoption of social media marketing.

Keywords: Social Media Marketing, Customer to Customer, Social Networking Sites, Business to Business, Electronic Word of Mouth, Namibia Asset Management Limited, Alpha Namibia Industries Renewable Energy Power Limited, Paratus Namibia Holdings Limited.

Title: EXPLORING THE ADOPTION OF SOCIAL MEDIA MARKETING AMONG NAMIBIA STOCK EXCHANGE LISTED COMPANIES

Author: Ms. Viola Karungu Unengu, Mr. Elisdanio Marcelino Colombo, Dr. Bernardus Franco Maseke

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: To assess the Conner Public Market: Status of Operation and Prospects, descriptive survey method was used. The study described the profile of the respondents in terms of age, sex, civil status, religion, highest educational attainment, type of business ownership, kind of business and length of occupancy. It also described the status of Conner Public Market along manpower, structure, policies, revenue generated, number of stall, size of stall and determine the assessment of respondents in terms of aspect of operation as to  marketing, technical and socio-economic contribution and identify the problems encountered and recommendations to enhance the operation of Conner Public Market. The study made use of a questionnaire which consisted of four parts.  Findings revealed that the respondents were adult, female, married, Roman catholic, high school graduate, managed a sole proprietorship and engaged in fish, meat, fruit and vegetables. The status of Conner Public Market revealed that there were sufficient manpower, functional organizational structure, absence of policies, no budget allotment, generated an estimated revenue of 504,000.00 from 2018-2020 and there were forty (40) total stalls which were not spacious. The marketing and the socio economic aspects were found positive while the technical aspect was negative. It was concluded that there were problems, issues and concerns in the operation of Conner Public Market particularly in the absence of policies, no budget allotment and not spacious stalls.  However, though the technical aspect of operation turned out to be its weakness, the market is able to provide and offer for customer satisfaction.

Keywords: business and management, market, status of operation, socio-economic conditions.

Title: Conner Public Market: Status of Operation and Prospects

Author: Dr. Randy A. Cabilatazan

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: It has been proved that the Economy of Rwanda rely mostly on neighboring countries. In this study, Tanzania was considered as the most influencing Country on Rwanda’s Gross Domestic Product (GDP) due to strong trade flow between the two neighbors. Objective: The study aim was looking at whether the Inflation rate of Tanzania has an influence on Rwanda GDP and/or not. Methodology: To look at this scenario, A Mathematical and Regression Analysis Models were used. We studied this scenario with real data of 23years, that is, 1996-2019. Results: Having used the aforementioned two Models, altogether as a comparative Analysis, give the same results. The findings show that the more inflation rate of Tanzania decreases, the more Rwanda GDP increases which shows a positive effect on Rwanda’s Economy. Conclusion: Since the two models show a positive influence of Tanzania Inflation rate when it decreases, has on Rwanda’s Economy, then it is predicted that if it goes high, the Economy of Rwanda would fall down. Recommendation: We recommend the government of Rwanda to strengthen trade flow with Tanzania and kept it forward.

Keywords: Mathematical Model, Threshold, Inflation rate, GDP, Rwanda-Tanzania.

Title: A Mathematical and Regression Analysis Models on the Effect of the Inflation rate of Tanzania on Rwanda’s Economy: A comparative Analysis

Author: Venuste Ntakirutimana, Gratien Twagirumukiza, Charline Uwilingiyimana

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The study utilized descriptive - correlative research which aimed to determine the common issues, growth points and students’ level of satisfaction in the implementation of Technical-Vocational-Livelihood curriculum of the selected secondary schools of Carcar City Division, Carcar City, Cebu, Philippines for the school year 2018 – 2019. An adapted survey questionnaire was used to answer the problems of the study. Findings revealed that majority of the students in the Technical-Vocational and Livelihood (TVL) Track are males. Teachers in the TVL Track in the Senior High have acquired a degree which is aligned to the area of specialization of the learners – respondents.  TVL students also strongly agree that their practical experiences during immersion have helped them improved their learning achievement. School – based enhancement skills trainings have helped them passed the National Certification 1, 2 and 3. Gender does not correlate with the level of satisfaction of the respondents. Male and female TVL students have both agreed on the positive implementation of TVL in Carcar City division. The level of satisfaction on TVL implementation is not correlated with their TVL strand. Hence, respondents have positive feedback on the implementation of the TVL strands in each school in terms of programs and projects, teaching and learning process and practical training periods.

Keywords: Technical-Vocation & Livelihood track, senior high school students,Carcar City division.

Title: Assessment of the Senior High School Technical-Vocational Livelihood Track

Author: Danelyn P. Geraldizo, Jean S. Dabasol

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This study offers an insight as to how consumers view food personalization. It seeks to analyze customer perceptions about food personalization and determine how the pandemic has influenced consumers' specific requests. The perception of 17 participants may be utilized as a resource not just for promoting information about the rising concept of food personalization but also for company owners who wish to evaluate food personalization as a market strategy during and after a pandemic. It raises awareness among all individuals whether there is a need to determine if this growing idea is practical during the pandemic, primarily due to the rising need for healthier food options. The researchers then used online interviews to understand the diverse perspectives of the participants in order to know the consumers' perceptions of food personalization in this time of the pandemic. The data suggest that people have a wide range of preferences and desires. The study discovered that food personalization is beneficial and has evolved into a meal that may improve one's everyday routine. As this notion spread throughout social media, this meal became more prevalent among individuals and became more accessible. This sort of meal plan is great to try for anyone who wants to try something new during this pandemic.

Keywords: consumers, COVID-19, food personalization, pandemic, perception.

Title: Consumers’ Perception Towards Food Personalization During the COVID-19 Pandemic

Author: Adamos, Kyla Kathryn D., Fabellon, Chiara Marie G., Fabricante, Michelle Anne L., Jamoralin, Mario Luis

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The tourism industry was badly affected by the COVID-19 pandemic. Travel restrictions were implemented, which limited travelers’ mobility. On the other hand, COVID-19 took gaming and e-sports to the next level. An industry that is already big and has a huge user engagement globally. This study was conducted to determine and assess E-sports’ role in promoting tourism in the Philippines. The researchers used the crowdsourcing method and snowball sampling. We distributed survey questionnaires to different e-sport communities and groups online whose members are from different countries. The survey questionnaire was divided into two parts, namely, the demographic information and the second part, which are questions that will determine and assess the role of E-sport in promoting tourism in the Philippines. Based on the collected data, the ages of 21–25 are more engaged in e-sports, and the majority of them are males. Most of the participants were from Southeast Asia, and many of them chose DOTA2 as their common e-sport to play. The data also shows that participants have a high assessment of E-sport's effectiveness in promoting tourism in the Philippines. The researchers suggest that another study similar to this should be conducted and based on the data collected by the researchers. Games and Amusement Board should promote the use of E-sport as one way of promoting Philippine tourism.

Keywords: E-sport, Philippine Tourism, DOTA2, Mobile Legend Bang Bang. 

Title: E-SPORTS: AN APPROACH TO PROMOTE TOURISM IN THE PHILIPPINES IN THE NEW NORMAL

Author: James Emmanuel C. Valdez, Jaybs Joshua G. Vigilia, Irma Gatdula

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The goal is to use a self-administered questionnaire to determine customer satisfaction with the chosen Food Park. There was some A total of 200 people were asked to take part in the study. Food parks are redefining what it means to "eat out." The incredibly rapid growth in popularity of food parks, as well as the transformation of this section of the market in comparison to traditional methods of selling food on the street, demonstrates a process of innovation in the way food is produced and consumed. The originality of our study lies in the understanding of eating out street food as a social innovation, as well as the articulation between food studies and satisfaction of customers on food parks.

Keywords: Food parks, selling food on the street, satisfaction, customers.

Title: The Level of Satisfaction of Customers on the Selected Food Parks in the City of Imus, Cavite

Author: Kenneth Charls G. Ramirez, John Cole Mahinay, Jan Martin Mañalac, Dr. Jimford Tabuyo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: One of the main performance indicators of higher education is the production of alumni who can apply the knowledge, skills, and expertise they have acquired through working within a short after being declared graduated. Work is an activity to produce products and or services and earn rewards. Apart from working for other people, he also works as an entrepreneur. The sooner you get a job and/or become an entrepreneur with a decent income, the higher the quality of the higher education institution or institution. On that basis, the alumni search study aims to obtain information on aspects of work or profession, income earned for the first time working or entrepreneurship, as well as the suitability of the field of science with their respective fields of work, and the range of work areas where alumni work. The research targets are alumni who have graduated from January 1, 2019, to March 31, 2021. The method used in data collection is a survey method using a list of questions. The list of questions was created using the google form application and distributed to alumni through WhatsApp groups and other relevant social media. The data obtained were analyzed using descriptive statistical analysis shown in tables and graphs. The results of the tracing study show that the number of those who are employed is 56.72%, advanced studies for Masters are 4.48% and have not worked 38.81%. Of the number of people who work, it takes 46.76% waiting time < 6 months, 7.09% from 6 to 18 months, and 1.87% more than 18 months, the rest are studying and have not worked. The suitability of the field of work is dominated by a moderate level of suitability, followed by high suitability and low suitability. The range of their working area is local 33,58%, national 16.04%, and multinational 7.09%, the rest have not worked. The average income earned from working is IDR 2,357,629 or 1.08 x UMP of IDR 2,183,884/month.

Keywords: income, appropriate, status, waiting time, work area.

Title: STUDY TRACKING ALUMNI FACULTY OF AGRICULTURE UNIVERSITY OF MATARAM YUDISIUM PERIOD 2019-2021

Author: Tajidan Tajidan, Hairil Anwal, Lolita E, Susilowati, Abdullah Usman, Uyek Malik Yakop, Fariq Azhar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Technology innovation in entrepreneurship is a concept of transforming research and potential of scientific institutions into new products and services, which significantly increases benefits to consumers and results in a faster economy growth in the future. The involvement of technology entrepreneurship has triggered an increased implementation of diverse innovations in the military establishment. In the Nigerian military, it is an individual responsibility for the serving personnel to develop both professional and personally. Career planning by military institution in Nigeria is streamlined according to rules and regulations as enshrined in the condition of service within which serving personnel are expected to consolidate their career. The institutional commitment is only structured to build expertise along military lines, hence, the need for serving personnel to engage in entrepreneurship activities in order to attain self-development. The opportunities for self-development are limited in Nigeria military when compared with their counterparts in developed countries given to the nature and condition of work in Nigeria that does not allow serving personnel to pursue personal development. Practice of entrepreneurship within the sphere of military establishment in Nigeria has witnessed inherent challenges limiting involvement of serving military personnel in entrepreneurship. This study therefore attempts to explore challenges and opportunities presented by technology innovation for sustainable military entrepreneurship in Nigeria while drawing the nexus between technology innovation and sustainable military entrepreneurship. The study is anchored on the opportunity-based theory by Peter Drucker. The study concludes that full potentials of technology innovation have the capability for sustainable military entrepreneurship in Nigeria.

Keywords: Technology Innovation, Military, Entrepreneurship, Development, Nigeria.

Title: TECHNOLOGY INNOVATION FOR SUSTAINABLE MILITARY ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

Author: Onuorah Onyeka Leo, Ntagu Miracle Promise, Bosso Umar Abdullahi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Technological advances greatly affect the performance of Accounting Information Systems. Computer-based information can provide assistance so that management can work more effectively and efficiently. The use of computer-based information systems in the operation of LPD performance has begun to be applied following technological developments. The purpose of this study was to determine the effect of top management support, personal technical skills, education and training programs, user involvement in system development, software use and organizational size on the performance of accounting information systems at LPDs in Klungkung Regency. This research was conducted at the Village Credit Institution in Klungkung Regency until the period of 2021 using a computer in the operation of the LPD. The method of determining the sample using non-probability sampling is the purposive sampling method. This study used a sample of 47 LPDs from the total population used as many as 73 LPDs, with a total of 141 respondents. Data collection using a survey approach with the research instrument is a questionnaire. The results of this study indicate that the variables used are top management support, personal technical skill, education and training programs, user involvement in system development, software use and organizational size, each of which has a positive and significant effect on the performance of accounting information systems at LPDs in Klungkung Regency.

Keywords: Accounting Information System performance, top management support, personal technical skills, education and training programs, user involvement in system development, software use and organizational size.

Title: Analysis of Factors Affecting the Performance of Accounting Information Systems at Village Credit Institutions in Klungkung Regency

Author: Ni Luh Shintya Suprabningsih, I Dewa Gede Dharma Suputra

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This Study focuses on service quality and customer satisfaction in coffee shops in Imus City, Cavite. The purpose of the study is to identify the perceived service quality and customer satisfaction of the chosen coffee shops, and to identify whether the service quality varies depending on the respondents’ demographic profile. A 4-point likert scale is used in the research questionnaire to be answered by the study’s target respondents which are people who purchased products or experienced the services of the selected coffee shop in Imus, Cavite. The research questionnaire determines the level of customer satisfaction in each of the five dimensions of SERVQUAL of the chosen coffee shops. With a total of 214 respondents, the results show the respondent’s demographic profile and determine whether age, gender, civil status, employment status, and educational attainment have significant differences in perceiving a service quality. The results also suggest the level of service quality offered by the selected coffee shops, as well as which demographic profile are more inclined to visit a coffee shop. The study identified that the only demographic profile of respondents that shows a significant difference in perceiving a service quality are people of 49-year-old and above age and people with college level and post graduate degrees. The study also identified that the respondents perceived the chosen coffee shops’ Responsiveness, Assurance, Empathy, and Reliability as High Level and perceived the coffee shop’s Tangibility as Very High Level.

Keywords: Coffee Shops, Customer Satisfaction, Service Quality.

Title: Perceived Service Quality and its Relationship with Customer Satisfaction in Coffee Shops

Author: Go, Josh Reggie B., Crisologo, Joyceanne, Magbiro, Rec Louise, Sir Mario Luis, Jamoralin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Employee retention is a process in which employees are encouraged to remain in an organization until the goals are achieved or for a maximum period. This study aims to analyze the role of employee engagement in mediating the influence of talent management on employee retention. This study took a sample of 144 respondents using simple random sampling method. Collecting data through interview techniques and distributing questionnaires. The data analysis technique used is path analysis. The results show that talent management has a positive and significant effect on employee retention, employee engagement has a positive and significant effect on employee retention, talent management has a positive and significant effect on employee engagement.

Keywords: talent management, employee engagement, employee retention.

Title: The Role of Employee Engagement as a Mediating Variable of the Effect of Talent Management on Employee Retention

Author: Dicky Hardianto, I Gusti Salit Ketut Netra

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: For several years, Egypt has witnessed great progress in terms of construction and great interest in it. It is also witnessing a great diversity in these projects, whether infrastructure, airports, housing complexes, roads and bridges.

Contracting companies are keen to use all modern methods of construction and implementation, in line with the requirements of progress and implementation of global projects, and most of the major contracting companies are working to grow externally in many countries, especially in Africa, and therefore development is required in the various tools used to implement These projects, especially the most important tool, are subcontractors.

In view of the multiplicity and different methods of selecting subcontractors that are followed by the owners of engineering projects in Egypt, and the weights of criteria differ from one institution to another, these methods are deduced from the instructions of the donors and not in accordance with the local environment, therefore; The research will study the extent of the need to find a unified and comprehensive model that meets the needs of these entities in the selection process of subcontractors, adapts to local conditions and raises the efficiency of projects in terms of quality, cost, safety factors, in addition to time.

Keywords: Construction Companies, airports, housing complexes, roads and bridges, engineering projects.

Title: A Proposed System for Prequalification of Construction Companies & Subcontractors for Projects in Egypt

Author: Shaimaa Mohiey El Dean, Ahmed Mohamed Abdelalim

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Covid-19 pandemic rapidly affects millions of lives around the world and lead the people to easily adopt in the new normal. Especially, the heritage restaurant industry in the Philippines whereas aggressively change their marketing strategy to comply in government’s protocols, for their business survival and for gaining customers patronization even pandemic occurs. Therefore, this research studied the (5) heritage restaurants around Cavite had close similar menu and offerings- a classic Filipino dishes: Josephine’s Restaurant, RSM Restaurant, Aristocrat Restaurant, Diner’s Original Bulalo Tagaytay, and Casa de Celo of Marcello, to determine of what and how effective their marketing strategies as a remarkable restaurant and lend this as a benchmark to the others. In the help of researchers-made online survey that contains descriptive questions to test the marketing strategies of the heritage restaurants and demographic profile of the 203 customer-respondents whose experienced the offerings of these chosen restaurants. And the gathered qualitative data were statistically analyzed and interpreted. The result presented the level of effectiveness of the 4P’s: Product, Price, Place and Promotional used by the studied heritage restaurants. As a benefit of this study, the researchers composed a marketing strategy that can be used not limited to the other heritage restaurant rather by the broad beneficiaries of this study.

Keywords: Heritage Restaurant, Marketing Strategy, Pandemic, 4P’s.

Title: MARKETING STRATEGIES OF HERITAGE RESTAURANTS IN CAVITE IN TIME OF PANDEMIC

Author: Ariadne Alenika G. Anacay, Ma. Jo-Anne N. Magpantay, Christian Jared D. Nacional, Mr. Mario Luis Jamoralin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Usability is often ignored; many software developers focus on the functionalities and give little thought to the usability. This hinders the users and also damages the reputation of developers and the software. Such systems fail in adoption, scale up, and at times score very low when evaluated for usability.  Users are not satisfied, systems are created ad hoc, and often abandoned, thus resulting in a waste of human and economic resources.  Users many times describe the systems as complex, not intuitive and requiring a lot of training for successful use.  Computerised systems usability concerns has evolved since the early 1980 during the advent of personal computers and to date a number of usability evaluation frameworks exist, however none of them is sufficient in providing health information system evaluation explicitly, they each evaluate different aspects of HIS pertinent to human, organizational and technological factors. The existing frameworks differ in terms of generality and specificity, timing based on the system development phases, thus there exists a gap of an integrated evaluation framework that can merge critical usability constructs together. From the gaps identified this study seeks to investigate and analyze the existing usability evaluation frameworks during the design and development of health information systems and develop an integrated usability evaluation framework for health information systems that would help all stakeholders perform systems evaluation during the design and development of information systems.  The integrated usability framework developed shall be reviewed for adoption for the design and development of health information systems in the future. This study is also important to future researchers of health information systems, as it will add to the body of knowledge of usability concept in the design and development of health information systems.

Keywords: Usability, Evaluation, Framework, Health information systems.

Title: An Integrated Usability Evaluation Framework For The Design And Development Of Health Information Systems

Author: Omoro Gonza, Prof. Ogara Solomon, Dr. Agola Joshua

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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