Vol 3 Issue 2 October 2015-March 2016

Abstract: Tourism and travel is one of the world’s largest sectors, supporting over 266 million jobs and generating 9.5% globally. The viability of the industry is however under threat in the recent past. It has experienced declining revenue contribution especially to the Kenyan GDP. The main driver of performance of any sector is its capability to transform their strategies into deliverable results. It is however clear from literature that organization’s capabilities have failed hence poor performance due to incapacity to implement their strategies. This is because strategy implementation is critical than strategy formulation. This study sought to provide an opportunity to empirically test the drivers of performance and the mediating role of strategy implementation by looking at organizational leadership capability. The study employed descriptive and cross-sectional research designs. The target population was all the Tourism state corporations in Kenya with the management of these firms being the respondents. A census was carried out due to small nature of the target population. Data collection involved the use of questionnaires which attracted quantitative responses. The data was analyzed using regression analysis. ANOVA test was carried out to test the significance of the model. The findings of the study indicated that that most organizations give room for contingent rewards to its employees. Further results indicated that indicated that Individual characteristics, Idealized influence, Inspirational motivation, Intellectual stimulation and command and Control affect performance of the organization to a great extent. The results also showed that individualized influence, intellectual stimulation and practicing command and control are positively and significantly related to performance of tourism organizations. The regression results indicated that organizational leadership capability was positively correlated to organization performance and it explains 29.1% of the changes in performance of the organizations. Organizational leadership capability was established to have a positive and significant effect on performance in the Tourism state corporations in Kenya. Based on these findings, the study concluded that individualized influence, intellectual stimulation and practicing command and control are positively and significantly related to performance of tourism corporations in Kenya. The study also came to the conclusion that organizational leadership capability has a positive and significant effect on performance in the Tourism state corporations in Kenya. The study recommended that Tourism state corporations in Kenya should have measures to adopt Individual characteristics, Idealized influence, Inspirational motivation, Intellectual stimulation among their leaders and command and Control. Keywords: Performance drivers, strategy implementation, organizational leadership capability, tourism state corporations, Kenya. Title: Impact of Leadership Capability in the Tourism State Corporations in Kenya: The Mediating Role of Strategy Implementation Author: Miriam Muthoka, Dr. Margaret Oloko, P Prof. Martin Ogutu, Dr. George Orwa International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This Paper International Strategic Alliances describes about how companies globally depend on other companies for their mutual benefit. Covering various parts of International Strategic Alliances like scope, types, nature, it will give the reader a huge detail into the vast topic. Keywords: International Strategic Alliances, scope, types, nature. Title: International Strategic Alliances Author: Paul Koshy, Aditya Raina, Bhanu Pratap International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: The Article Below Is Trying To Trace The Connection Between The Customer Reaction Towards Advertisements That Have Been Endorsed By Famous Celebrities And Whether Or Not They Affect Their Purchase Decision. The Celebrity Endorser Is A Solution For All Marketing Woes. It Is Today A Frequently Used Approach In Marketing For All Brand Building Exercises. The Star Appeal However Needs To Be Perfectly Blended Intelligently And Strategically To Reap The Benefits And Make Brands .It Serves As An Aid To Expedite Recall And Influence Purchase. But Can Also Be A Nightmare Unless Accompanied By A Powerful Idea, Effective And Impeccable Positioning. Keywords: Customer Reaction towards Advertisements, Celebrity Endorser. Title: Impact of Celebrity Endorsed Advertisements on Consumers Author: Kirti Parwal, Simran Jain, Utkarsh Agarwal International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: This research seeks to establish the factors affecting the implementation of JIT inventory in public institutions in Kenya. It aimed to establish the effect of employee training on the implementation of JIT inventory in public institutions in Kenya, to determine the role of top management support on the implementation of JIT inventory in public institutions in Kenya and to assess the role of information communications technology on implementation of JIT inventory in public institutions in Kenya. Descriptive research design was used in conducting the study to ensure a complete description of the situation in the Ministry of Transport and Infrastructure, Government of Kenya. The target population consisted of 290 sub-county store managers in the Ministry of Transport and Infrastructure. Using a simple random sampling method 87 respondents were then selected from the target population. The data collection was administered using questionnaires designed to obtain accurate information from respondents. The data collected was analyzed using both qualitative and quantitative techniques. The mean, standard deviation and percentages were used where applicable and the findings presented using tables, pie charts and graphs. The study concluded that employee training, top management support and information communication technology have greatly influenced the implementation of JIT inventories in public institutions, these has made these organizations to improve in customer service delivery. Employee training is important in the organizations implementing JIT inventory as it introduces the employees to what is expected in the implementation of the strategy thus increasing their productivity. The top management support in the implementation of JIT is critical as they provide a good working environment for its implementation and makes employees motivated to work to the success of the organization. The study also showed that the use of ICT in the organization has facilitated the speed of implementation of JIT as employees are able to quickly link up and get the information they require for the success if the organization. These study findings will help public institutions in strengthening their inventory management Keywords: Sourcing, Just in time, just in time inventory, Implementation. Title: FACTORS AFFECTING IMPLEMENTATION OF JUST IN TIME INVENTORY IN PUBLIC INSTITUTIONS IN KENYA: A CASE STUDY OF THE MINISTRY OF TRANSPORT AND INFRASTRUCTURE Author: Simeon Nyakundi Onyiego, Dr. Margaret Oloko International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: One thing that the industry and academic research field agree about is that product placement is a hybrid message. All paid attempts to influence audiences for commercial benefits using communications that project a noncommercial character; under these circumstances, audiences are likely to be unaware of the commercial influence attempt and/or to process the content of such communications differently than they process commercial messages. Product placement is said to have emerged with the birth of motion pictures in the mid 1890s; however, scholarly literature is inconsistent in the evaluation of the beginnings of the same. Originally, the idea emerged for movie studios and television networks to borrow props that led to a reduction in production costs.It was actually in the year, 1982 that the practice became more widespread, as a result of the placement of Reese Sales of the sunglasses tripled in one year, the year after with the placement of Ray‐Ban sunglasses worn by Tom Cruise in the movie Risky Business. Title: Product Placement: More Effective than Traditional Advertising Author: Aarav Singhal, Chitrarth Srivastava, Shivani Modi International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Now days, customers have become very demanding in today’s competitive market as they have a wider range of products and services to choose from. Since they have become very demanding, they are always in need of real, useful and trustworthy information about new products and services. They also want this information to be displayed to them in a ways which require creativity and execution. Advertisements these days over exaggerate facts, make the content melodramatic and cast actors as experts, and this reduces the credibility of the product or service that is being advertised. Parallel art is a new form of advertisement that is known for its simple and trustworthy content that is demanded by the customer. This paper gives a conceptual view of parallel art and gives suggestions and new ways which can be implemented by advertisers to capture the attention of the customer. Keywords: Advertisements, competitive market, melodramatic, customer. Title: ADVERTISERS EXPERIMENTING WITH THE RATIONAL PSYCHE OF THE CONSUMERS Author: Arsh Bhatia, Roshan Suresh, Vikram Jain International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Bali as one of the tourism destination always provides good attraction either to foreign and domestic tourists. In addition to landscapes and beautiful indigenous culture, there are typical craft products such as gold-made handicraft, silver, wood-carving, paintings, souvenirs as well as fabric and woven products. Henceforth it is built Traditional Merchandise Market to sell handicraft product in Bali. One of the regions which are facilitated with Traditional Merchandise Market is Gianyar. Although the number of tourists who visit Bali is increasing each year, but the same fact does not occur to the visiting tourists of Tradition Merchandise Market in Gianyar. This study aims to determine the variables that are the strengths, weaknesses, opportunities and threats, as well as to determine the strategic position of the Traditional Merchandise Market compared with The Modern Merchandise Market. This research method is a combination of qualitative and quantitative based on SWOT analysis and IE matrix. SWOT analysis results indicate that the strategic position of the Traditional Merchandise Market is in quadrant IV thus the strategy that should be done is to reduce the weakness to overcome the threat. While the strategic position of the Modern Merchandise Market is much better because it is in quadrant II. Therefore subject with these results, the Modern Merchandise Market are in a better position or stronger than the Traditional Merchandise Market. Keywords: SWOT Analysis, Marketing Strategy. Title: Competitive Market Strategy of Traditional Merchandise Market against Modern Merchandise Market in Bali, Indonesia Author: I Made Agung Eka Nugraha, Ni Putu Nina Eka Lestari, I Gde Wedana Arjawa International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Myanmar’s emergence from decades of isolation provides an opportunity to learn from the experiences of its neighbors to guide its economic transition and achieve strong and inclusive economic growth. The development of small and medium-sized enterprises (SMEs) therefore is an effective mechanism in achieving socioeconomic growth and an important contributor to the Myanmar’s economic development. This paper aims to study the SME’s contribution to Myanmar’s current economic development as well as exploring the obstacles and hindrances for an effective economic boost thereof. This research is conducted with the following objectives: (1) to discuss the role of SMEs in industrialization and economic development; (2) to present various problems and constraints that SMEs in Myanmar have to contend with; (3) to address the financing SMEs problems and their related causes; and (4) to propose ways to cope with these problems by offering suggestions that are relevant to Myanmar context. Keywords: The Small and medium-sized enterprises, economic development, Myanmar Industrial Committee, innovation and technology, business development services. Title: The Study of SME’s Contribution to Myanmar’s Economic Development Author: BRAHMA VAMSA MYO MIN HAN, Dr. Vijit Supinit (Dean) International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Thailand’s economic recovery has been uninspiring. The slowing of the global market economy, as well as a drastic political control has put the market-oriented economy in jeopardy and interest in Thai goods and services is slowing dramatically putting more pressure on the export sector and this is posing a major threat to the growth of the economy in Thailand. This research is conducted with the objective to study the physical data on the current decline in growth of the economy. Henceforth the focus will be on the aspects that hamper exports while keeping into account political factors which may destabilize the economy even further the export sector hypothetically may offer a bypass. Keywords: export, economic development, investment climate, growth. Title: The Study of Export and Growth of the Thai Economy Author: Potsavee Samarntrakulchai, Dr. Vijit Supinit International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: In this paper we have tried to examine the present condition of hypothetical learning about guerrilla advertising and show essential ideas and contemplations in this specific field. Also, it proposes ways for the future examination. This could give significant material to both the promoting researchers also, showcasing chiefs or administrators. Keywords: Guerrilla Advertising, Essential Ideas and Contemplations, Hypothetical Learning. Title: Guerrilla Advertising Concept and Further Research Possibilities Author: Chaitali Bajaj, Keshav Jalan, Vishakha Agrawal International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Abstract: Managerial accounting is an important business function especially in the management of a company's finances. The information, being very sensitive, could easily fall into the wrong hands yielding to financial problems. The importance of ethical conduct within a business is at present a prominent issue inferable from staggering corporate outrages that have occurred in numerous countries causing harm to the economy and society. These corporate scandals address the profound quality of individuals in business, professionals, and company financial officers specifically. It is contended that the financial officers have been the fundamental patrons to the decrease in ethical principles within the corporate culture. Ethics has an integral role in the management accounting where the code of ethics taken on by a company is used to set the expected ethical behavior for accountants.

Keywords: Important Business Function, Managerial Accounting, Company Financial Officers.

Title: Ethics in Managerial Accounting

Author: Muqrin ALhuwayshan

International Journal of Management and Commerce Innovations

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Abstract: This paper gives an idea to explore various factors affecting valuation of currency after increasing interest rates by Federal Reserve, USA after almost a decade post economic recession.

These economic reforms are seen as essential master steps to strengthen its economy and increase valuation of currency and enhanced global investment.

This paper makes an attempt to explore mathematical theorem to reflect how many factors such as interest rates, inflation rates and political stability play significant role to enhance appreciation of its domestic currency in respect of other currencies in the world. Concept of exchange rate behavior has been explained through the formula.

To understand role and significance of various factors illustrations have been given in this paper as size of economy of any nation is measured by valuation of currency and investment pattern of foreign countries.

Keywords: Interest Rate, Inflation Rate, Valuation, Investment, Exchange Rate, Demand, GDP, Bank Rate, Repo Rate Etc.

Title: Valuation of Currency and Its Impact on Investment: A Study in the Context of Many Confounding Factors

Author: Dr. Syed Mohammad Faisal, Dr Omar Al- Aboud, Mr. Ahmed Majarashi

International Journal of Management and Commerce Innovations

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Abstract: Advertisements are the most crucial means of communication because they are highly influential. Visuals used in advertisements greatly impact the viewer’s perception of the object, person or product being portrayed. In this context, portrayal of women is an important concept to be studied. Women have been portrayed in various roles in advertisements over the years, ranging from ‘inferior and domestic to strong and powerful’. This portrayal has evolved over time due to various changes in society and has helped improve the image of women. This paper discusses the current trends in how women have been portrayed in advertisements by considering relevant examples and highlighting the benefits of portraying women in good light. The paper rationalizes the benefits of this new trend through literature reviews, research findings and then draws a final conclusion. 

Keywords: advertisements, change, portrayal, trends, women.

Title: Recent Trends in Depiction of Women in Advertisements

Author: Gowri Harish, Manu Jain, Nikita Pande

International Journal of Management and Commerce Innovations

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Abstract: Current paper analyses the role of business analytics for managing performance and discusses the way business analytics can be integrated with performance management. Business analytics consist on chain and Bayesian models. In addition, it also plays an important role regarding data involvement and structuring to gain the objectives in performance management. Business analytics enables management to take rationale and affective decision making based on historical data. However, its affective implementation requires supportive organizational culture, stakeholder awareness and support from top-level management. Integration of business analytics require consideration of internal and external factors of the organizational business environment, identifying performance drivers, integrating performance drivers with performance and management action and control system.

Keywords: Business analytics, Performance management systems, Management control systems, Decision making, Knowledge management, Performance measurement, Business performance, Business analysis, Managerial Analysis, performance drivers, control system, Performance management.

Title: Integrating Business Analytics with Performance Management

Author: Sultan Gashgari

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Abstract: Banking sector plays a critical role in the financial health of a nation .The banking system of India features a large network of banking branches, offering many kinds to the people. One of the major measures of economic development and financial growth of a country has been the sound performance of its banks .To maintain a healthy banking practices , The Reserve bank of India formulates and executes a monetary policy is one of the important of economic  development in India . India economic growth is largely supported by banking sector .After independence, the major aim of rural credit policy in our country has been to expand of institutional financing with a view to curtail the role of indigenous financial agencies like moneylenders.  The All – India Rural Credit Survey Committee (AIRCSC) perceived that only multi-purpose co-operatives can be a viable solution to the problem of rural finance. the role and importance of agriculture in Indian economy for employment generation to poverty alleviation, rural development taken as one of the most important path for nation’s growth. It is found that most of rural populations are poor and they depend upon agriculture. For a smooth implementation in credit delivery mechanism of rural poor, government of India promoted rural regional banks. Rural banking in India plays a vital role in development of rural economy. In this paper an attempt has been made to study the performance of Regional rural banks, Commercial banks, Investment bank and private sector bank, which play an important role  in the rural credit the study is diagnostic and explanatory in nature and make use of secondary data . This article is divided in three parts. First part includes the introduction and general scenario of Indian banking industry in rural India. The second part discusses the various challenges and opportunities faced by Indian banking industry in rural India. Third part concludes that urgent emphasis is required on the Indian banking product and marketing strategies in order to get sustainable competitive edge over the intense competition from national and global banks.

Keywords: RBI, Commercial Banks, performance, rural credit market, Regional rural bank, NABARD.               

Title: Indian Banking Sector Impact on Economic Growth Rate and Social Development of Rural Areas of India

Author: Obaid-Ur-Rehman

International Journal of Management and Commerce Innovations

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