Vol 9 Issue 2 October 2021-March 2022

Abstract: Taro Tourism Village is located in Tegallalang District, Gianyar Regency, Bali. The people of Taro Village have a sacred customary forest, Pura Agung Gunung Raung and Subak, rituals/customs that are still maintained, and a culture of protecting the environment according to the trihitakarana philosophy. Taro Village is being planned towards an Eco-Spiritual Destination where the village benefits from existing tourism while maintaining the natural beauty, preserving historical heritage, conserving the white bull, which is sacred to Balinese Hindus, and maintaining culture and customs. In planning the eco-spiritual tour package, it is packaged into two packages, namely Trihitakarana Journey in Taro Village and 1 day Trihitakarana Journey in Taro Village.

Keywords: Tourism village, tourism, eco-spiritual tourism.

Title: Planning for Eco-Spiritual Tour Packages in Tourism Development in Taro Village, Gianyar Regency

Author: Indi Wijayanti, I Nyoman Sukma Arida

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The experience of deaf customers in using McDonald’s self-service kiosks in Cavite will focus on this study. This study used Technology Acceptance Model (TAM) to determine perceived ease of use, perceived usefulness, and to identify the behavioral intention of the respondent after using the kiosks. The study’s design is quantitative that used purposive sampling in determining 110 respondents from the Federation of the Deaf-Cavite Province, Inc. The result showed for the perceived usefulness are the respondents strongly agree that the kiosk provides clear images of different menu items and helps them easily see what they want to order. Regarding perceived ease of use, the respondents agree that they find it easy to use the self-service kiosk, and the instructions provided are easy to understand. Lastly, the behavioral intentions of the respondents agree that they plan to use kiosks more in the future.

Keywords: self-service kiosk, McDonald's, perceived usefulness, perceived ease of use, behavioral intention, deaf, technology acceptance model.

Title: Kiosks of McDonald’s in Cavite towards Friendly Order Taking Process for Persons with Deaf Disability

Author: Emma Ruth Peteza, Denise Christienne Lopez, Marichou Fabregas Senorin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This study focuses on the usage of technology continues to expand, more and more businesses are turning to social media platforms as a means of promoting their products and services. The objective of this study is to determine the Effectiveness of Social Media Advertisement Towards Customer Engagement of Selected Fast-Food Restaurants in Dasmariñas. This paper uses a descriptive research design and a purposive sampling method. The data gathering procedure was done through an online survey. Majority of the respondents are 21-30 years old, female, for the status single and are in bachelor’s degree.

In relation to the discovery of finding regarding the study, results of the survey showed in terms of the choice of network that most respondents more likely to engage with a fast-food restaurant and purchase the food being advertised if its channel is YouTube. Feedback or review from the product is crucial to customer engagement. The owners of businesses need to consider an alternative approach to promoting their products. The shopping innovation not only gives a large market and a large number of company opportunities, but it also provides a vast number of products and a large number of potential clients.

Keywords: Social Media Advertisement, Fast-Food Restaurants, company opportunities. customer engagement.

Title: Effectiveness of Social Media Advertisement towards Customer Engagement of Selected Fast-Food Restaurants in Dasmariñas

Author: Juntilla, Beatrice Regimae, Castillo, Manolo Jr., Subito, Mike Gabriel, Ms. Princess Joy Buenviaje

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This study aimed to uncover the lived experiences of online sellers in starting and running their online business of baked goods specifically cakes and breads in Dasmariñas City, Cavite, Philippines. Basic interpretive method was followed in the conduct of the study. Using purposeful sampling, the participants of the study were chosen based on the criteria provided by the researchers. The researchers conducted one-on-one interview to gather data from the five participants. The data were treated using qualitative data analysis to determine the strategies used by these online sellers in selling baked goods specifically cakes and breads based on their actual experiences Interview transcripts were analyzed by following these three stages: open coding, axial coding, and selective coding. The findings of the study revealed that sources of inspiration, starting-up online business, and positive experiences were themes that constituted starting up and running an online business. Whereas, starting-up challenges and struggles encountered comprised the challenges that online sellers experienced. Additionally, life lessons, insights gained, and values of business men emerged as themes relative to their insights in doing online business. Lastly, marketing platform, sustaining online business, and medium and long-term plans contributed to their success. Indeed, online sellers face challenges, struggles, and difficulties in starting, running, and maintaining their businesses like physical store sellers. It is recommended that the present study be replicated but with a wider locale and more participants.

Keywords: Baked goods, basic interpretive method, online selling, online business.

Title: Online Selling of Baked Goods: Understanding the Lived Experiences of Online Sellers in Dasmarinas City, Cavite

Author: Jan Monique H. Ballena, Derek John M. Caday, Jude Anthon B. Iman, Mrs. Ailene C. Rolle

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The ready-to-cook meals offer other meal solutions like ready-to-heat and ready-to-eat products as it is easy to prepare and cook. It provides convenience to the consumers especially in times of pandemic.  This study aims to determine the role of social media in relation to purchasing ready-to-cook meals. The purpose of this study is to determine the role of social media in relation to customers' purchasing decisions of ready-to-cook meals based on quality and content of the post, customers review, and online price. In this study, the researchers conduct online questionnaires through google forms. Furthermore, the researchers used quantitative research design and they used simple random sampling techniques. The target population of this study is individuals from the Province of Cavite who used social media for browsing and purchasing ready-to-cook meals with a sampling size of 400 participants approved and recommended by the statistician.

The results indicated that quality and content of the post, customer’s review, and online price are significant factors of purchasing decisions of the consumers. Furthermore, online price has the greatest influence on purchasing decisions of the respondents. The study concluded that most of the respondents agreed that they are regularly informed about the products displayed in different social platforms. Furthermore, the purchasing decision of the respondents shows that after experiencing the product, they preferred to purchase ready-to-cook meals again.

Keywords: Social Media, Ready-to-cook meals, Purchasing Decision.

Title: The Role of Social Media in Relation to Purchasing of Ready-to-Cook Meals in the Province of Cavite in times of Pandemic

Author: Eucogco, Christine Joyce B., Madriaga, Apreal V., Relox, Blessie R., Prof. Ailene C. Rolle

International Journal of Management and Commerce Innovations 

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Abstract: Food safety training comes in a variety of formats. For food professionals, those employed in food production, retail food, and foodservice, it may begin with high school classes dedicated to food science, but it undoubtedly includes college courses in food science, food technology, and food engineering. Following that, professional organizations, institutions, and firms that provide services to the food sector provide continuing education courses, conferences, seminars, webinars, and symposia on food safety. This resulted in the conduct of a study to determine the perceived effectiveness of the Food Safety and Hygiene Academy of the Philippines (FoodSHAP) Training to Food Service Businesses owned by De La Salle University-Dasmarias students and alumni amidst the pandemic. The study sought to ascertain the effectiveness of given lessons, assessments, and training among Hospitality Management students and alumni, as well as their application to their current food company operations. The researchers gathered data from 80 respondents using an online survey. The findings indicate that there is a positive correlation between food cleanliness, hygiene methods, and food safety concerns. The findings indicate that food safety education has a significant influence on the level of knowledge acquired by hospitality professionals and practitioners.

Keywords: Food Safety Training, Food Hygiene, Food Safety, Food Industry, FOODSHAP.

Title: The Effectiveness of the Food Safety and Hygiene Academy of Philippine (FoodSHAP) Training to Food Service Businesses owned by De La Salle University-Dasmariñas Students and Alumni

Author: Poot, Joshua James C., Enriquez, Shania Alexia, Ignacio, Joanna Charmaine, Mrs. Ailene Rolle

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This research aims to know the impact of the De La Salle University-Dasmariňas (DLSU-D) Student Wellness Center on the CTHM students. Particularly, this study aims to know the behavioral changes on the students who attended any of the various activities of the DLSU-D Student Wellness Center, and if they are applying what they learned from such activities in their daily lives. Overall, the survey results revealed that the DLSU-D CTHM Student Wellness Center had impact on the CTHM students in each wellness dimension – social, spiritual, intellectual, physical, and emotional.

Based on overall mean of the responses, the respondents slightly agree that the DLSU-D Wellness Center had impact on them on all dimensions of wellness. The students practice what they have learned from the teachings shared with them by the Center in their daily lives. The activities that the Wellness Center has provided  facilitated a well-balanced social, spiritual, physical, intellectual and spiritual wellness among the CTHM students as revealed in the survey results.

Keywords: wellness, social wellness, physical wellness, intellectual wellness, emotional wellness, spiritual wellness.

Title: The Impact of De La Salle University – Dasmariñas (DLSU-D) Student Wellness Center on College of Tourism and Hospitality Management (CTHM) Students

Author: Alfonso V. Arcangel, Mario Luis Jamoralin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The current energy transition differs significantly from previous transitions as it aims to reduce greenhouse gas emissions, principally CO2, and short-lived climate pollutants, dominated by Methane gas, in order to arrest the rising global temperature that is causing the extreme global warming and weather conditions. These extreme climatic conditions are the cause of the rising sea levels, and extreme weather events like floods, droughts, and brushfires, and of course, debilitating health consequences, food insecurity, human migration from devastated environment to political consequences and civil unrest as witnessed in Nigeria between the cattle herdsmen and the indigenous farmers in the middle belt states of Benue and Plateau. The transition is guided by Articles 2.1 and 4.1 of the Paris Agreement; Article 2.1 targets to keep the global average temperature well below 2 °C above pre-industrial levels and to pursue efforts to limit the temperature increase to 1.5 °C, while Article 4.1 seeks to attain Net Zero Emissions and Decarbonization in the second half the century. The main pathway to achieving these objectives is shift away from fossil fuel to a cleaner renewable source, such as solar and wind, and this will require innovative technologies that are heavily dependent on solid minerals, and rare earth metals. These materials, like oil and gas in the fossil fuel dominated economy, will eventually become the new global commodity as renewable technologies replace fossil fuel in the energy mix.  And to efficiently manage this global trade, there are already discussions on a possible Organization of Minerals Exporting Countries, (OMEC) like Organization of Petroleum Exporting Countries (OPEC). While Nigeria is endowed with vast solid minerals resources and some of these rare earth metals, its strategic solids minerals development plans, unfortunately lag other sub-Saharan African countries to strategically position itself in the coming global market that will be regulated by OMEC when it becomes operational. The paper therefore recommends that the Federal Government in collaboration with States, and other Global Stakeholders, seriously review the current solids minerals development plans to take advantage of the new business that will drive the global renewable energy technologies.

Keywords: Energy Transition, Paris Agreement, Greenhouse Gas Emissions, Net Zero Emissions, Decarbonization, Organization of Minerals Exporting Countries.

Title: The Current Energy Transition and the economies of Mineral Energy Materials (MEM) Exporting Countries: A Case for Nigeria

Author: Dr. Amieyeofori Valentine Felix, Ph.D

International Journal of Management and Commerce Innovations 

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Abstract: Project management has become a robust discipline with many competent practitioners. But despite the professionalism of project managers and the best efforts of project team members, many projects still fail. Even when managers deliver projects on time and on budget, they may still not meet the needs of their customers. Managers also sometimes misunderstand the common elements in their projects and try to reinvent the wheel. This might be too long, too costly and requires a big amount of expertise. This article addresses the Diamond Framework as an effective tool for analyzing the benefits and risks of different projects and offers project managers a way to distinguish and classify the type of project they are dealing with through a diamond-shaped framework, which provides a graphical illustration of a project according to its levels of novelty, technology, complexity, and pace.

Keywords: Project Management, Diamond Framework Model, NTCP Model, Business Innovation, Benefits and Risks.

Title: The Diamond Framework Model as an Effective Tool for Project Management

Author: Azad Abdulhafedh

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This paper examined the link between career management and human resource outcomes. This paper is a conceptual research. Extant literatures on career management and human resource outcomes were examined. The dimensions of career management explored were career planning, mentoring/coaching and training. Similarly, the components of human resource outcomes examined were employee job satisfaction, commitment and retention. This paper concludes that career management has become attractive to organizations that seek to improve performance and productivity which could be achieved when there are satisfied and committed employees who are ready to stick with the organization. Hence, it is pertinent that organizations adopt sound human resource practices especially in investing on their employees so as to get good returns on investment such as employee satisfaction, commitment and retention. Therefore the paper recommends that the human resource managers in organizations should ensure that their recruitment policy is directed towards getting the best people with the right skills and abilities to match the tasks. This helps in the development of talents to handle present and future roles within the organisation, and also serves as a way of preventing shortages of competent people in the organization; in addition, organizations should also have a structured career development plan. This will allow employees to have a better long-term vision of their evolving role inside the company. It will also allow the company to show its commitment to developing its talent, which benefits both the company and the employee.

Keywords: Career Management, Career Planning, Mentoring/Coaching, Training, Job Satisfaction, Employee commitment, Employee retention.

Title: Career Management and Human Resource Outcomes: A Review

Author: EKPA, IME HENRY

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Abstract: The level of customer satisfaction with online food delivery is a useful measure of a business success. The study’s aim is to determine the customer’s level of satisfaction on food delivery services of Greenwich Pizza Restaurant during the Covid 19 pandemic. One hundred participants were from selected cities in Cavite namely: Bacoor City, City of Imus and Dasmariñas City. An online survey questionnaire through the use of Google form was based on the SERVQUAL Model utilizing 4-point likert scale. All the data that has been analyzed showed that the respondents are very satisfied with the food delivery services of Greenwich Pizza restaurant in selected cities of Cavite during the Covid-19 pandemic. Customer’s level of satisfaction does not depend on their demographic profile rather on the method of ordering and delivery of the rider. To further improve the service of Greenwich restaurants on their delivery, reliability, assurance, tangibles, empathy and responsiveness towards their customers should be enhanced. The findings may be used for Greenwich managers to gain an insight into how to fulfill the needs of the customers. The respondents will benefit from being efficiently served by the employees.

Keywords: COVID 19, Customer Satisfaction, Online Food Delivery Services, Pizza Restaurant, RATER, SERVQUAL Model.

Title: Customer Satisfaction on Food Delivery Services During Covid 19 Pandemic: A Case Study on Greenwich Pizza Restaurants in Selected Cities in Cavite

Author: Laida Marie M. Verdin, Angelei Erine C. Vida, Cale Jared P. Sta. Maria, Fulepro Alberto G. Madrilejos

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This study focuses on the Customer’s Perception on Social Media Marketing strategies of Samgyeopsal restaurants in Cavite during a Pandemic as their Buying decision.  The purpose of this study is to identify what are the factors that affects the customer’s buying decision during the pandemic and what are the least factors that influences their buying decision based on the factors we have given so we can make a recommendation on how to improve it. This study also tackled if there is a significant difference between the demographic profile and if it can influence their buying decision. A 4-point Likert scale is used in the research questionnaire to be answered by the study target’s respondents which are people who experienced dining in at any Samgyeopsal restaurants in Cavite at least two times, respondents who has any social media accounts and following any Samgyeopsal branches in Cavite. There are 149 respondents in total and the data shows the demographic profile, the factors that the respondent’s perception can be the basis of their buying decision, and if the demographic profile has a significant relationship with their buying decision. The results showed what are the factors that can influence to the basis of the customer’s buying decision during the pandemic. The study also identified that respondents perceived the social media marketing strategies of Samgyeopsal Restaurants in Cavite’s Content, Frequency, Responsiveness, Price of the Meal, and Ratings that it can influence their basis in buying decision in the factors mentioned.

Keywords: Samgyeopsal Restaurant, Restaurants, Korean, Social Media Marketing Strategies, Social Media, Cavite.

Title: Customer’s Perception on Social Media Marketing Strategies of Samgyeopsal Restaurants in Cavite during a Pandemic as a Buying Decision

Author: Zaleta, Justine Louisse T., Mercado, Eloisa,  Iso, Hannah, Mr. Mario Luis Jamoralin

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Digital marketing, together with traditional marketing, has already been a part of the usual business operation. However, the limitations and health restrictions brought by the pandemic have allowed it to rise above its expected purpose and become the actual point of interaction between the supplier and an online audience. With so many online avenues and platforms, businesses are often torn between which digital strategies to pursue to assist in business operations during heavily restricted times. This led to conducting a study that aimed to measure the perceived effectiveness of different digital marketing strategies based on the supervisors and managers of coffee shops in the city of Tagaytay amidst the pandemic to determine whether a specific type of digital marketing strategy is a worthier business investment than the other. The researchers used an online survey to collect information from 13 respondents. The results have shown that there is a difference in perceived effectiveness between varying types of digital marketing strategy, with Social Media Marketing viewed as the most effective and most frequently used digital marketing strategy and Pay-Per-Click Advertisements being the least effective and least frequently used. The findings indicate that people perceive Social Media Marketing, Search Engine Optimization, and Content Marketing as some of the more effective choices for businesses when promoting brand awareness and can actively help increase sales, develop possible endorsements, and can be flexible enough for long term use.

Keywords: Coffee Shops, Digital Marketing Strategies, Perceived Effectiveness, Social Media Marketing, Tagaytay city.

Title: Effectiveness of Digital Marketing Strategies of Coffee Shops in Tagaytay amidst Covid-19 Pandemic

Author: Jerico Sebastian B. Chavez, Nicole Anne G. Magsino, Mr. Fulepro Alberto Madrilejos

International Journal of Management and Commerce Innovations 

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Abstract: Technological advancements have led to conception of new services for the benefit of customer, with online banking being one of such services. The online banking services have been introduced by banks to assist the customers in availing host of banking services comfortably, from any location and without any problems. However, the customer perceptions and attitudes with respect to the adoption of new technologies determine their satisfaction levels. Therefore, the present research was aimed at investigating the customer views regarding satisfaction level towards online banking. The study was conducted among customers (n=30) of FNB Namibia whom use online banking. The main objectives of the study were, to analyse the factors influencing customer’s adoption to online banking in Namibia, to identify the factors limiting the use of online banking by Namibians and to determine the factors that impact customer’s satisfaction level in online banking. In this study the researcher used qualitative research methodology, primary data was used due to the nature of the variable to be generated and the type of population characteristics, there were questionnaires to be answered by the respondents which was based on the research objectives. The study concludes that online banking services at FNB Namibia has a positive impact on customer satisfaction level, as it offers quality services to the benefit of the customers such as convenience, time saving, efficiency, speed and round-the clock availability of online banking services. Namibia, as a country, also stands to benefit from increased online banking usage by virtue of the improved financial inclusion in the economy as regards ease of access, availability and, usage of the formal financial system.

Keywords: Online banking, customer satisfaction level.

Title: CUSTOMER SATISFACTION LEVEL AMONG ONLINE BANKING CUSTOMERS OF FIRST NATIONAL BANK NAMIBIA (FNB)

Author: Viola Karungu Unengu, Dr. Bernardus Maseke, Joaquim Patrocinio De Menezes

International Journal of Management and Commerce Innovations 

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Abstract: The study objectives were, to identify the effectiveness of PMS on employee performances, secondly, to establish whether employees and managers understand the objectives/aims for PMS.  Furthermore, to analyses if challenges faced by employees, have an effect on their performances. Finally, to outline possible Solution to the managers. A simple random sample of the 50 participants was selected from the population. Findings indicated employees strongly believe that performance counseling should be introduced in the organization. Furthermore, organization must provide training to employees on managing work balance stress. In addition, employees find it difficult to achieve their goals because no clear career path is provided. Performance feedback needs to be introduced in the organization to identify areas of weakness and strength and offer training where it is necessary. Moreover, the organization needs to introduce a career path based on performance management whereby those that perform better or above their goals get a rewarded. Furthermore, the employees urged management to explain and set clear objectives for individual employees at the beginning of every trimester. This will make it easy for individuals to achieve their objectives.

Keywords: Performance management system, Employee performance, Career path performance management, Performance management feedback.

Title: EFFECTIVENESS OF PERFORMANCE MANAGEMENT SYSTEM ON EMPLOYEE PERFORMANCE

Author: Dr. Bernardus Franco Maseke, Viola Karungu Unengu, Tuukondjelanee Haufiku

International Journal of Management and Commerce Innovations 

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