Vol 14 Issue 1 April 2026-September 2026

Abstract: Kurukshetra, the battlefield of the Mahabharata and the site of the revelation of the Bhagavad Gita, represents one of India’s most significant spiritual heritage landscapes. Previous pilgrimage tourism studies have largely focused on sustainability, infrastructure development, and visitor satisfaction, while pilgrimage destinations as structured spiritual learning environments for peace-building outcomes have received limited empirical attention. Addressing this gap, the present study conceptualises Kurukshetra as a spiritual learning space and examines the application of Bhagavad Gita based ethical values Swadharma (righteous duty), Nishkama Karma (selfless action), compassion, and inner balance within the pilgrimage tourism experience. The study employed a quantitative cross-sectional research design and collected data from 1,000 pilgrims and visitors at major pilgrimage sites in Kurukshetra. Independent samples t-test, one-way ANOVA, and multiple regression analysis were used for data analysis. The findings reveal statistically significant differences in spiritual learning and peace perception across visitor categories and demonstrate that Gita-based ethical values exert a strong and positive influence on peace-building perception. The study contributes to heritage and pilgrimage tourism literature by positioning pilgrimage destinations as informal spiritual learning spaces capable of fostering ethical reflection, social harmony, and sustainable peace.

Keywords: Pilgrimage tourism; spiritual learning; Bhagavad Gita; peace-building; heritage tourism; Kurukshetra.

Title: KURUKSHETRA AS A SPIRITUAL LEARNING SPACE: A BHAGAVAD GITA BASED MODEL FOR PEACE-BUILDING THROUGH PILGRIMAGE TOURISM

Author: Dr. Vivek Gaur, Mukesh Kumar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 159-169

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Website: www.researchpublish.com

Published Date: 20-April-2026

Abstract: Customer behaviour is really important for the growth of businesses especially in the competitive textile and garment industry. This study looks at the things that influence customer purchasing decisions and satisfaction levels at Sri Lakshmi Textiles & Readymades. To understand customer behaviour we need to look at what customers like about products, prices and the store environment. When customers are happy they come back. Buy from us again which helps our business grow. We asked 93 customers about their opinions. We used special tools to analyze their answers. The results show that customers really like it when we have a lot of products to choose from and they also like it when our staff is helpful. However the atmosphere in our store is something we need to work on. The study says that we need to make our store look nicer and come up with marketing plans to keep growing in the local market.

Keywords: Customer Behaviour, Retail Management, Product Satisfaction, Textiles, Consumer Perception.

Title: THE COMBINED IMPACT OF STORE ATMOSPHERE AND AI DRIVEN PERSONALIZATION ON CUSTOMER PURCHASE DECISION IN TEXTILE RETAILING

Author: Gajalakshmi.A, Preethi.M, Mr. Ashwin Kumar J

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 154-158

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Website: www.researchpublish.com

Published Date: 20-April-2026

Abstract: Human resource management is concerned with people element in management. Since every organization is made up of people, acquiring their services, developing their skills/ motivating to high level of performances and ensuring that they continue to maintain their commitments to the organization which are essential to achieve organizational objectives. This project is meant to know the Human Resource Policies in the organization. The HR Policies are a tool to achieve employee satisfaction and thus highly motivated employees. The main objective of various HR Policies is to increase efficiency by increasing motivation and thus fulfill organizational goals and objectives. The objective is to provide the reader with a framework of the HR Policy Manual and the various objectives that the different policies aim to achieve. The main focus was on the managerial levels of employees in ON LOAD GEARS PRIVATE LIMITED.

Keywords: HR Policies, Employee Relationship, Organization, Employees.

Title: EMPLOYEES OPINION ON HR POLICIES AND THEIR IMPLEMENTATION AT ON LOAD GEARS PVT LTD

Author: Deepan.S, Dr.T.Sheeba

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 148-153

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Website: www.researchpublish.com

Published Date: 20-April-2026

Abstract: The research on workplace well-being and smart hiring focuses on understanding how emotional intelligence, HR practices, and organizational culture influence the quality of work life and talent acquisition efficiency. The study relates to the growing need for organizations to create a supportive work environment and to improve hiring strategies in a competitive business landscape. Many of the organizations lack in effective integration of emotional intelligence and structured HR practices, which may affect employee satisfaction, productivity, and hiring outcomes. Employees often experience low quality of work life because of poor organizational culture and lack of emotional support, which in turn impacts retention and performance. Similarly, ineffective hiring strategies and lack of alignment with organizational values reduce the efficiency in talent acquisition. Weak HR practices and absence of emotionally intelligent leadership act as a barrier to both employee well-being and organizational growth. The objective of the study is to analyze the impact of emotional intelligence, HR practices, and organizational culture on quality of work life and talent acquisition efficiency. The sample size of the study is 200. Descriptive research design and convenience sampling method have been used. A structured questionnaire has been used as the primary data collection tool. Simple percentage analysis and ANOVA test have been applied to interpret the data for meaningful findings. The study finds the relationship between emotional intelligence, HR practices, organizational culture, and the quality of work life and hiring efficiency. It is been suggested that organizations should adopt emotionally intelligent leadership, strengthen HR policies, and build a positive work culture through employee engagement programs, training, and digital HR initiatives. It also conclude that emotional intelligence, effective HR practices, and a supportive organizational culture plays a major and important role in enhancing employee well-being and improving the talent acquisition efficiency. The study highlights that organizations focus on these factors so that they would achieve better employee satisfaction, higher retention, and more effective hiring outcomes, that leads to sustainable organizational success.

Keywords: Emotional Intelligence, HR Practices, Organizational Culture, Quality of Work Life, Workplace Well-being, Talent Acquisition Efficiency, Employee Satisfaction.

Title: From Workplace Well-Being to Smart Hiring: The Role of Emotional Intelligence, HR Practices, and Organizational Culture in Enhancing Quality of Work Life and Talent Acquisition Efficiency

Author: Pavithra. D, Vinotha. S, Alimunnisa M A, Mr. Ashwin Kumar J

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 140-147

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Website: www.researchpublish.com

Published Date: 18-April-2026

Abstract: In recent years, hybrid work has become a widely used practice in the IT industry, transforming the way organizations manage their workforce. In such flexible work environments, HR practices play a crucial role in sustaining employee commitment. This study aims to examine the impact of HR practices on employee commitment in hybrid work environments. A quantitative research approach was used, and primary data were collected from 150 IT employees using a structured questionnaire. Secondary data were obtained from various journals, research articles, and other relevant academic sources to support the theoretical framework of the study. The data were analyzed using Microsoft Excel with the help of statistical tools such as percentage analysis and correlation analysis. The findings reveal that HR practices, including training, flexibility, performance appraisal, and communication, have a positive influence on employee commitment. The study concludes that effective HR strategies are essential for enhancing employee commitment in hybrid work models.

Keywords: HR Practices, Employee Commitment, Hybrid Work Environment, IT Industry, Work Flexibility, Organizational Behavior.

Title: Examining the Impact of HR Practices on Employee Commitment in Hybrid Work Environments: An Empirical Study in the IT Industry

Author: Shamitha P, J Ashwin Kumar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 136-139

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Website: www.researchpublish.com

Published Date: 17-April-2026

Abstract: This study examines the impact of demographic variables such as gender, age, and occupation on consumer preferences agriculture commodities across categories including skin cleansing, hair care, skin care, oral care, deodorant, and health and wellbeing. Using a combination of descriptive statistics and regression analysis, the research identifies significant patterns in brand usage and preferences. Key findings reveal that males and older individuals exhibit higher engagement with specific brands, while professional occupations show a notable influence on product choices. The analysis also highlights the strong correlation between brand awareness and consumer behavior. Based on these insights, targeted marketing strategies are recommended to enhance engagement and optimize product offerings in the Ramanathapuram district. This research provides actionable recommendations for companies to tailor their approaches to better meet the needs of their diverse consumer base.

Keywords: Consumer Preferences, Demographic Variables, Agri-based Personal Care Products, Brand Usage, Regression Analysis, Marketing Strategies, Consumer Behavior.

Title: Assessing the Customer Preferences among the Fast-Moving Sustainable Agriculture Commodities Sector in Ramnathapuram District

Author: Dr. S. Sundararajan, Dr. V. Vijayalakshmi, Dr. S. Rajamohan

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 128-135

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Website: www.researchpublish.com

Published Date: 16-April-2026

Abstract: Working capital management is fundamental to the operational and financial stability of any enterprise. This study undertakes an analytical examination of working capital efficiency and cash flow sustainability at Royal Enfield (Eicher Motors Limited), a leading motorcycle manufacturer. Using five years of secondary financial data spanning 2020–21 to 2024–25, the research employs ratio analysis, trend analysis, and cash flow analysis to evaluate liquidity, solvency, asset utilisation, and profitability. Key findings reveal that the current ratio remained above 1:1 in all five years; net profit margins grew from 15.45% to 25.09%; operating cash flows surged from Rs. 423.96 crores to Rs. 3,979.92 crores; and the working capital trend recovered to 43.50% in 2024–25 after declining to 7.26% in 2022–23.

Keywords: Working Capital Efficiency, Cash Flow Sustainability, Liquidity Ratios, Ratio Analysis, Trend Analysis, Royal Enfield.

Title: An Analytical Study on Working Capital Efficiency and Cash Flow Sustainability at Royal Enfield: A Study with Special Reference to Royal Enfield (Eicher Motors Limited) - Chennai

Author: Hyma Hema Mandahini.G, Dr.A.Meera

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 120-127

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Website: www.researchpublish.com

Published Date: 16-April-2026

Abstract: Rwanda’s commitment to environmental sustainability is reflected in initiatives like the Green Gicumbi Project, which integrates afforestation, watershed restoration, and climate-smart agriculture under the Green Growth and Climate Resilience Strategy. This study examined how agile methodologies contribute to the success of environmental conservation projects, focusing on iterative project execution, stakeholder collaboration, and adaptability. Grounded in Complex Adaptive Systems Theory, Stakeholder Theory, and Lean Systems Theory, the research adopted a cross-sectional mixed-methods design. Data were collected from 123 respondents out of a target population of 178 using questionnaires and interviews. The instruments demonstrated high reliability (Cronbach’s α = 0.897), with validity confirmed through expert review. Quantitative data were analyzed using SPSS Version 30, while qualitative data were thematically analyzed.

The findings indicate that iterative project execution significantly improves project success (r = 0.705, p < 0.001; β = 0.134, p = 0.005) by enabling phased implementation, continuous feedback, and early risk identification. Stakeholder collaboration also showed a strong positive relationship with project success (r = 0.716, p < 0.001; β = 0.122, p = 0.002), highlighting the value of inclusive participation, transparent communication, and shared accountability. Notably, adaptability emerged as the most influential predictor of project success (r = 0.880, p < 0.001; β = 0.814, p < 0.001), demonstrating the importance of flexible resource allocation and the ability to respond to environmental and contextual uncertainties. The regression analysis revealed that agile practices collectively explain 77.9% of the variance in project success (R² = 0.779), indicating strong predictive power. Qualitative findings supported these results, showing that adaptive leadership, participatory decision-making, and iterative learning enhance innovation and resilience in project implementation. The study concludes that adaptability is the cornerstone of successful agile environmental management, reinforced by iterative execution and stakeholder collaboration. It recommends institutionalizing agile principles in conservation project frameworks, including the use of iterative cycles and tools such as sprints and Kanban boards. Additionally, policymakers and development partners should promote flexible planning, continuous learning, and collaborative engagement to improve responsiveness, ownership, and long-term sustainability of environmental projects in Rwanda and beyond.

Keywords: Agile Methodologies, Conservation Projects, Green Gicumbi, Rwanda.

Title: Agile Methodologies and Success of Environmental Conservation Projects in Rwanda: A Case of Green Gicumbi Project

Author: Hakizimana Ange, Dr. Eugenia Nkechi Irechukwu

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 109-119

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Website: www.researchpublish.com

Published Date: 14-April-2026

Abstract: Workflow processes are the backbone of organisational efficiency, defining the sequence of tasks, responsibilities, and communication channels that enable smooth operations. This study examines employee perceptions of workflow processes at Lloyd Shoes India Pvt. Ltd., a footwear manufacturer based in Vellore, Tamil Nadu. Using a descriptive research design, primary data were collected from 106 employees at the Chennai district operations through a structured questionnaire, supplemented by secondary sources. The study employed percentage analysis, chi-square tests, and one-way ANOVA as analytical tools. Findings indicate that 55.7% of respondents rated working conditions as 'Good'; 61.3% described supervisor relationships as 'Moderate'; and 60.4% reported grievances were not resolved immediately. Chi-square tests confirmed significant associations between demographic variables (age, gender, education, income, place of living, family type, designation, experience) and satisfaction with the workflow system — with marital status being the sole exception. ANOVA revealed that age (p=0.011), gender (p=0.010), and type of family (p=0.000) significantly influence the level of workflow perception. The study concludes with practical recommendations for streamlining workflow processes, enhancing communication, and improving employee engagement.

Keywords: Workflow Processes, Employee Perception, Organisational Efficiency, Job Satisfaction, Footwear Industry, Chi-Square, ANOVA.

Title: A Study on Employee Perception on Workflow Processes with Special Reference to Lloyd Shoes India Pvt. Ltd., Chennai

Author: Cavin.S.A.G, Dr.Umamaheswari.S

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 103-108

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Website: www.researchpublish.com

Published Date: 13-April-2026

Abstract: The work environment plays a vital role in influencing employee satisfaction, productivity, and overall organizational performance. The present study titled “A Study on Work Environmental Conditions of Employees at Padmash Leather and Exports Pvt. Ltd.” aims to examine the various factors affecting the working conditions of employees in a labor-intensive manufacturing organization. The study focuses on key dimensions such as physical work environment, workplace facilities, work conditions, health and safety measures, organizational support, and job satisfaction. A descriptive research design was adopted for the study, and primary data were collected through a structured questionnaire from 385 employees using a convenient sampling technique. Statistical tools such as percentage analysis, mean score analysis, and one-way ANOVA were employed to analyze the data and interpret the results.

The findings of the study reveal that employees are generally satisfied with the physical work environment and basic facilities provided by the organization. However, certain aspects such as workload, rest breaks, and communication require improvement. The ANOVA results indicate that there is a significant difference in employees’ perceptions of the work environment across different age groups. The study concludes that while the organization provides a reasonably satisfactory work environment, there is scope for enhancing employee welfare measures, improving communication, and adopting age-specific strategies to further increase employee satisfaction and productivity. The research offers valuable insights and practical suggestions for management to improve overall workplace conditions.

Keywords: Work Environment, Employee Satisfaction, Workplace Facilities, Health and Safety, Organizational Support and Job Satisfaction.

Title: A STUDY ON WORK ENVIRONMENTAL CONDITIONS OF EMPLOYEES AT PADMASH LEATHER AND EXPORTS PVT. LTD

Author: Dr.Joyce, Akshaya

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 97-102

Research Publish Journals

Website: www.researchpublish.com

Published Date: 13-April-2026

Abstract: The present study titled “An Analytical Study of Employee Motivation, Attrition, and Retention in Selected IT Companies in Chennai City” aims to examine the key factors influencing employee motivation, the causes of attrition, and the effectiveness of retention strategies in the IT sector. In today’s highly competitive business environment, managing human resources has become a critical challenge for organizations, particularly in the information technology industry, which experiences high employee turnover rates. The study is based on primary data collected from 385 employees working in selected IT companies in Chennai using a structured questionnaire. Statistical tools such as percentage analysis, mean score analysis, and rank analyses were employed to interpret the data. The findings reveal that employees exhibit a relatively high level of motivation, primarily driven by a supportive work environment, training opportunities, and interpersonal relationships. However, factors such as limited career growth, work stress, and better external opportunities significantly contribute to employee attrition. The study further highlights that retention is strongly influenced by flexible work arrangements, job security, and organizational culture. Despite the presence of retention strategies, there is a need for improvement in career advancement opportunities and reward systems. The research concludes that organizations must adopt a holistic approach by enhancing employee engagement, offering competitive compensation, and creating a positive work environment to reduce attrition and improve retention. This study provides valuable insights for HR managers and policymakers to design effective strategies for sustaining a motivated and stable workforce in the IT sector.

Keywords: Employee Motivation, Employee Attrition, Employee Retention, Work Environment, Job Satisfaction.

Title: An Analytical Study of Employee Motivation, Attrition, and Retention in Selected IT Companies in Chennai City

Author: Amrish Y, Harish Aravind P, Dr.M.Soundarya

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 90-96

Research Publish Journals

Website: www.researchpublish.com

Published Date: 11-April-2026

Abstract: This study aims to examine the various factors that influence employee performance enhancement at Lumina Datamatics. In today’s competitive business environment, employee performance plays a crucial role in determining organizational success. The study focuses on key organizational elements such as training and development, performance management practices, rewards and recognition, work environment, leadership support, communication, and job satisfaction. Primary data was collected from 150 employees through a structured questionnaire using a five-point Likert scale. The research follows a descriptive design to analyze how these factors contribute to improving employee performance. The findings of the study reveal that effective training programs, clear performance goals, regular feedback, and fair appraisal systems significantly impact employee productivity. Additionally, supportive leadership, a positive work environment, and proper work-life balance are found to enhance employee efficiency and motivation. The study highlights the importance of organizational support in fostering employee growth and sustaining high performance levels. Based on the findings, practical suggestions are provided to help organizations strengthen their performance enhancement strategies and improve overall employee effectiveness.

Keywords: Employee Performance Enhancement, Organizational Factors, Training and Development, Work Environment, Job Satisfaction.

Title: FACTORS INFLUENCING EMPLOYEE PERFORMANCE ENHANCEMENT: AN EMPIRICAL STUDY AT LUMINA DATAMATICS, PUDUCHERRY

Author: PREETHI G

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 85-89

Research Publish Journals

Website: www.researchpublish.com

Published Date: 10-April-2026

Abstract: The O2O business model is increasingly being adopted by companies, but the main focus of research on O2O adoption is still individual consumers. There is not much done on organizational adoption and the effect of adoption on customer satisfaction. The current study analyzes the factors influencing the adoption of O2O grocery shopping for Jio Mart in the Tier-2 and Tier-3 cities of Odisha and goes beyond the current knowledge of O2O adoption which is mostly individual-based. It analyses key factors influencing adoption and evaluates the impact of O2O service attributes on customer satisfaction. Primary data were collected through a structured questionnaire from Jio Mart users, and statistical techniques were used for analysis. The results indicate that perceived convenience, trust, price advantage, and information and service quality positively influence O2O adoption, while perceived risk acts as a barrier. Additionally, service attributes such as convenience, delivery reliability, product quality consistency, pricing, and customer support significantly affect customer satisfaction. The study offers practical insights for enhancing O2O grocery adoption and service effectiveness in semi-urban markets of India.

Keywords: Online-to-offline, adoption, consumers, Jio-Mart, customer satisfaction, perceived risk.

Title: Determinants of Online-to-Offline (O2O) Grocery Shopping Adoption among Consumers in Tier-2 and Tier-3 Cities of Odisha: An Empirical Analysis of Jio Mart Usage

Author: Sidhartha Sankar Bhol, Nihar Ranjan Misra

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 78-84

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Website: www.researchpublish.com

Published Date: 10-April-2026

Abstract: Non-performing assets (NPAs) have been a constant challenge for Indian commercial banks. They hurt profitability, credit growth, and financial stability. Even with regulatory actions and reforms, the buildup of stressed assets continues to threaten the banking system, especially during economic downturns. Banks often use loan restructuring methods like moratoriums, delayed repayment schedules, and interest capitalization to handle stressed loans. However, these practices can lead to negative amortization, where the total loan amounts increase over time. While these measures give borrowers temporary relief, their long-term effects on asset quality and bank performance raise serious concerns.

This study aims to explore the link between negative amortization, NPA buildup, and bank profitability in Indian commercial banks. It uses a quantitative and empirical research design based on secondary data from the Reserve Bank of India, annual reports from selected banks, and financial databases. Bank-level panel data covering the period from 2016 to 2025 is examined using financial ratio analysis, descriptive statistics, correlation analysis, and panel regression techniques. The findings show a positive connection between negative amortization indicators and NPAs. They also highlight a significant negative effect of NPAs on profitability measures such as return on assets, return on equity, and net interest margin. This study provides important insights for improving credit risk management and strengthening the stability of the banking sector.

Keywords: Negative Amortization; Non-Performing Assets; Bank Profitability; Indian Commercial Banks; Panel Data Analysis.

Title: Impact of Negative Amortization on NPA Accumulation and Bank Profitability: Evidence from Indian Commercial Banks

Author: Satyajit Yashwantsinh Jhala

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 67-77

Research Publish Journals

Website: www.researchpublish.com

Published Date: 10-April-2026

Abstract: The emerging markets are typified by an increased environmental uncertainty because of regulatory uncertainty, technological uncertainty, institutional uncertainty and increased international competition. Under these conditions, the companies have to create high-order abilities that would facilitate constant renewal and strategic responsiveness. Based on the Dynamic Capabilities (DC) View, this paper conceptualizes dynamic capabilities as sensing, seizing, and transforming processes that help organizations to adapt strategically and achieve lasting performance. Though wide international literature exists, there is paucity of large-scale empirical data about Indian firms.

The research question is to test the effect of DC on strategic adaptation and the performance of firms in the Indian business environment. The proxy indicators of DC are calculated using secondary panel data and cross-sectional data on manufacturing and service companies between 2016 and 2024 based on the financial and strategic reporting of publicly traded companies. The content coding, exploratory factor analysis and the panel regression are applied to test the hypothesized relationships.

The results indicate that there is a strong confident relationship between DC, strategic adaptation and firm performance with the performance outcomes mediated partly by the adaptation concept. The research is valuable in that it suggests a context-specific framework of strategic adaptation to the new market conditions, providing theoretical expansion and practical recommendations to the policymakers and the management of India.

Keywords: DC; Strategic change; Environmental uncertainty; New markets; Performance of firms; Indian firms; Organizational resilience.

Title: Dynamic Capabilities and Strategic Adaptation in Emerging Business Environments: Evidence from Indian Firms

Author: Satyajit Yashwantsinh Jhala

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 58-66

Research Publish Journals

Website: www.researchpublish.com

Published Date: 10-April-2026