Vol 9 Issue 2 April 2021-June 2021

Abstract: Due to technological advancements, YouTube acts as the most prominent and relevant video platform that vloggers use in featuring a destination as people nowadays rely on YouTube as their source of travel inspiration prior to deciding a destination to visit. The study made use of the five significant predictors in promoting Samar as a destination. The framework of this study has five predictors namely; Attitude, Comprehensiveness, Relevance, Source Expertise, and Timeliness from Arora and Lata (2020) to further analyze the content of each video presented by the Filipino YouTube vloggers. This study used qualitative research design in the form of content analysis as the analytical method. The researchers used coding to determine how Samar was presented by the vloggers through a vlog. The data gathered was based on the provided definitions as well as the parameters per predictor set by the researchers as their basis to classify the content of which category will fall under and help them narrate what was actually seen on the chosen travel-related videos in Samar. Based on the results that were discussed and presented through content analysis, it showed that the five predictors were significant to consider in choosing a travel vlogs that specifically featured Samar as a destination to visit. In conclusion, YouTube vloggers who were engaged in creating travel content has the potential to promote Samar at its best as a destination; can effectively market other forms of tourism that gives new options for tourists; and can be recognized for having a various well-known activities and attractions in the Philippines while taking the five predictors into consideration.

Keywords: technological advancements, YouTube acts, YouTube vloggers, promote Samar.

Title: FILIPINO YOUTUBE VLOGGERS’ PREDICTORS TO VISIT SAMAR

Author: Cabaltican, Francess Felize R., Linsoco, Czarina Bianca C., Mier, Lyza Joy M., Irene S. Gueco

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Abstract: Nature-Based tourism promotes effective management of protecting natural attractions which is one of the causes for its rapid growth in the tourism market. In the historical province of Cavite the Majestic Balite Falls lies in Barangay Halang and Barangay Banay-Banay in Amadeo, it comes with a variety of natural resources, species, and natural beauty which is considered as one of the Nature Wonder tourist attractions in Cavite. This qualitative research focused on obtaining information from experts to document their perspective on the potentiality of Nature-based tourism in Balite falls and on the areas that could be of help for a Nature-Based Sustainability Plan. Using the purposive sampling ten experts from Amadeo Cavite were interviewed online. The Balite Falls has high potentiality for Nature-Based tourism according to the five categories that were answered by the experts. The researchers have proposed a sustainability plan that would help sustain the economic, cultural, attraction, market, and accommodation sector of the area where Balite Falls belongs.

Keywords: Nature-based tourism, Sustainability plan, Purposive Sampling, Nature-based tourist attraction.

Title: Proposed Nature-based tourism sustainability plan for Balite Falls in Amadeo Cavite

Author: Argamosa, Jomar Adrian L., Patac, Jewel Gem H., Legaspi, Jochelle A., Gueco, Irene S.

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Abstract: As the historical capital of the Philippines, Cavite holds a glorious past which is not only evident in its various historical attractions but also lies in the heritage cuisine of this province. This study documented the base ingredients, origin, cooking equipment, and preparation method of the selected heritage foods and analyzed the oral and documentary evidence to find its significance in the different municipalities in Cavite. In addition, the researchers also included the issues and concerns that are relative to the heritage cuisine. The specifics of the Australia ICOMOS Burra Charter for Places of Cultural Significance, 2013 (Australia ICOMOS 2013) was used as the theoretical framework for this research in establishing a detailed statement of significance. The researchers used case study as a research design and expert sampling for its method of collecting data. After the collection of all the historical data available, heritage food experts were invited to participate in the in-depth online interview to verify the gathered information that was later analyzed using content analysis. The findings showed that the heritage cuisine in Cavite was heavily influenced by the countries who settled in the province ever since the Manila-Acapulco galleon trade. In addition, the identified heritage food has great significance in terms of its social, aesthetic, and historic value but is currently facing different concerns and issues. In conclusion, the heritage cuisine in Cavite signifies the identity of the community where it originated and they were part of the daily lives and shared traditions of the locals during large social gatherings. Based on the results, the researchers recommended that the collective efforts of the government and other heritage food experts are needed to promote the heritage cuisine to younger generations. Festivals, restaurants, and documentaries can also increase its awareness and successfully preserve the different heritage food.

Keywords: Intangible heritage, heritage preservation, heritage foods, Cavite.

Title: A CASE STUDY ON THE SELECTED CAVITE HERITAGE CUISINE: A BASIS FOR PRESERVATION

Author: Ricio, Josselle C., Lara, Blessed C., Repiso, Jecel R., Gueco, Irene S.

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Abstract:  This study determines the Level of Motivation on Online Learning of third year tourism students in De La Salle University-Dasmariñas. The researchers surveyed how the respondents assess the online learning in terms of engagement, achievement, satisfaction, interaction behavior, interest in the course and technology of self-efficacy. The study wanted to know what are the factors that affects students in staying motivated during online classes. Even before the pandemic, De La Salle University-Dasmariñas implemented the use of the university’s schoolbook when it comes to answering assessments which is called blended learning. Since Covid-19 happened the university fully adapted the use of the schoolbook using the different features of it. Student motivation more usually and naturally has something to do with student’s ability to acquire knowledge. Nonetheless, the self-determination theory has adapted from Ryan and Deci Model for conceptual framework which stands as an indicator of this study. This study is a quantitative research. The study used the purposive sampling method, a non-probability purposive sampling technique that examined the entire population. The data gathering tool used is Google Forms. The questionnaire was validated by a psychologist and statistician. The findings in terms of engagement, achievement, satisfaction, interaction behavior, interest in the course and technology of self-efficacy was moderate motivation.  The overall finding of this study is that most of the tourism students in De La Salle University-Dasmariñas have moderate motivation on online learning.

Keywords: motivation, online learning, schoolbook.

Title: THE LEVEL OF MOTIVATION ON ONLINE LEARNING OF TOURISM STUDENTS IN DE LA SALLE UNIVERSITY-DASMARIÑAS S.Y. 2020-2021

Author: Herrera, Jinelle Ross M., Opialda, Dianen Mae D., Padilla, Kyle C., Irene S. Gueco

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Abstract: People nowadays use the internet more than before, and when they want to know more about a business's products and services, they immediately head to search engines and social media. Digital marketing has transformed the way businesses promote their products and reach out to their target customers. The study wanted to identify which of the 7 Ps of the Marketing Mix motivated customers' decisions to visit Cafe Agapita. There are 7 variables for the framework of this study that were derived from the 7 Ps of the Marketing Mix and these are Food Taste for Product, Accessibility for Place, Price of the Food for Price, Promotional Strategy for Promotion, Ambience of the Place for Physical Evidence, Customer Service for Process, and Employees for People. The study used a qualitative type of research-descriptive analysis method. The data collected by the researchers was gathered from various credible sources and is mostly from Cafe Agapita’s main page. Most of these reviews were from actual customers who have experienced the Cafe firsthand and left these reviews on Facebook, Google Reviews, and Instagram. The study did not require validation because the data gathered was secondary data derived from Facebook, Instagram, and Google reviews. According to customer reviews, the ambience or physical evidence of Cafe Agapita is the most influential factor that influenced them to visit the place.

Keywords: online reviews, digital marketing, marketing mix.

Title: MARKETING MIX ASSESSMENT OF CAFE AGAPITA: BASIS FOR DIGITAL MARKETING STRATEGY

Author: Jorgio, Alyssa Marie M., Acuhido, Lerma Nicole P., Paracuelles, Shantelle Fiona S., Ms. Irene Gueco

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Abstract: The Food Park has started in late 2000s that has a concept of different kinds of food sold inside an establishment. It has a concept of opening late in the morning until midnight. Food park was easily became known year 2016 due to Millenials, families and friends. Providing Customer Satisfaction Program to the food establishment that will surely bring the satisfaction of customers in a new level is the main purpose of the study. The researchers aim to understand their customer need and expectations in the food park. The objectives of the study is to assess the level of satisfaction and to assess the perception of customers. This study used descriptive data that is collected from respective respondents through online platform. The data and results has been analyzed by the researchers to provide a good helpful Satisfaction program for Dapip Food Park in Pagsanjan, Laguna. The researchers’ study will surely help the Food park in Pagsanjan, Laguna to step up the satisfaction of customers to a new level and to highlight their strengths that will attract more customers with safety.

Keywords: Food Park, Customer Satisfaction Program, Perception, Satisfaction.

Title: A CUSTOMER’S PERCEPTION AND SATISFACTION SURVEY FOR DAPIP FOOD PARK IN PAGSANJAN, LAGUNA

Author: Tordecilla, Sophia Linn, Enriquez, Jessica, Deogracias, Esplanada

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Abstract: People often see movie theaters wherever they go and, literally, in all countries for that matter and, with the advanced technologies, you can have movies right inside the comfort of your own home. A lot of emotions are drawn, new knowledge, wisdom, philosophies are acquired, and new found places and adventures are virtually explored which an individual would dream of experiencing. In most of these, it is the wonders of nature, new sites, development, cultural heritage, and people that really draw curiosity to adventurous individuals and thus, help push tourism at the helm. This specific aspect or area of study dwells mainly on the correlative impact of cinematography/ filmmaking with that of the growth of the tourism industry particularly in the Philippines. Having this hypothesis in mind, the researchers gathered some fifty (50) movies from the MTRCB files from the period covering 2018-2019 and on the process of its review, the researchers used the criteria as set forth by the Cine Turismo Campaign. And, in addition to this, the researchers made use of the descriptive content analysis method and other secondary data like written articles, write ups, documentaries from blogs and vlogs. Having had all these methodologies, strategies, and information, the results showed that there is a strong impact between the film industry where shooting locations become tourist destinations contributing directly and indirectly to the growth of tourism in the Philippines.

Keywords: Film induced destinations, film tourism, Cine Turismo, MTRCB, DOT, TPB, criteria.

Title: A CONTENT ANALYSIS OF FILIPINO MOVIES FROM 2018-2019 VIS-A-VIS WITH CRITERIA SET BY CINE TURISMO

Author: Turdanes, Emiel Vince L., Castañeda, Ashanti Mae P., Mangune, Airra Joyce J. , Mr. Deogracias Esplanada

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Abstract: Taal, Batangas, also known as the Balisong and Barong capital of the Philippines is a well-preserved cultural town that is home to numerous historical structures dating from the Spanish colonial period. It was declared as a “Heritage Town” by the National Historical Commission of the Philippines back in September 1987. Assessing tourism resources allows researchers to learn about their current state and discover ways to improve their cultural identity in the tourism industry. Architecture, customs and traditions, religion, arts & crafts, and food are all cultural resources being the specific pointers used as independent variables which had a large contribution in this study. The researchers used qualitative research design in the form of narrative analysis in the study. In the sampling process, the researchers used experts sampling as a tool to identify the five key participants of the study who underwent a zoom interview with the researchers. The data gathered was analyzed through narrative analysis to be able to pinpoint the issues of the destination image of Taal. The result showed that cultural resources are important factors to protect in magnifying a destination image. These analyses gave helpful data to the arranging of the conceivable program that we could propose to upgrade the objective's character in making use of its cultural assets; keeping that in mind, recommendations have been made regarding the preservation and utilization of its cultural resources in further enhancement of the destination image of Taal.

Keywords: cultural resources, enhancing destination image, Taal, Batangas, destination image, heritage town.

Title: CULTURAL RESOURCES IN ENHANCING THE DESTINATION IMAGE OF TAAL, BATANGAS

Author: Keezhia Maria Loretta D. Llave, Bryan Joshua Y. Lina, Ralph Miguel Y. Mikin, Irene S. Gueco

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Abstract: The impact of inadequate training facilities on the production of secretaries. The major findings of the study include the following: One, that printer, laminating machine, scanner, automatic typewriter, word processing, etc are the training facilities required by the secretaries. Two, Poor environment, lack of equipment, lack of electricity, lack of maintenance, lack of interest, outdated technology etc are the problem associated with the provision of adequate facilities on the production of secretaries. Three, the researcher found out that an unsafe learning environment, low production, increased expenses, accidents, loss of customers are the effects of inadequate training facilities on the production of secretaries. It was therefore concluded that one, secretaries use the following facilities on the production of secretaries: printer, scanner, word processor, photocopier, laminating machine, two, if the maintenance and management of these training facilities area encourage and effectively done, the machine would not break easily. Three, Secretaries would be more practical oriented if the curriculum of the department of office technology and management should be adjusted to be more practical oriented as required in the world of work. Four, maintenance and management of these training facilities should encourage and effectively done to ensure that they do not break easily and make the life span of the existing machine last long.    

Keywords: Effects, Incompetent, facilities, production, Inefficient, Secretarial training. 

Title: THE IMPACT OF INADEQUATE TRAINING FACILITIES ON THE PRODUCTION OF SECRETARIES

Author: Yazeed Al Moaiad, Daud Elega, Wafa Al-Haithami

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Abstract: The study sought to determine the influence of intellectual stimulation on the performance of middle level healthcare workers in Lira District Local Government. The objectives of the study were; to determine the level of intellectual stimulation among middle-line health workers in lira district; to determine the level of performance among middle level healthcare workers in Lira District; and to determine the effect of intellectual stimulation on the performance of middle level employee in Lira District Local Government. The study adapted a cross-sectional survey design while incorporating both quantitative and qualitative methods. The study used stratified, purposive sampling and simple random sampling procedures to select health facilities, supervisors and middle level healthcare workers respectively. A total of 164 respondents were selected.  Data was analyzed using STATA 15. The findings suggest that intellectual stimulation ( p<0.01), and individualized consideration ( p<0.05) have positive and significant influence on employee performance while intellectual stimulation has a negative insignificant effect on employee performance. The study recommends that management of health facilities should focus their efforts of management strategy on attracting, developing and retaining transformational leaders which could impact the organization in a more positive regard as employee become and remain engaged.

Keywords: Intellectual stimulation, employee performance, healthcare workers, Lira district.

Title: Intellectual stimulation and employee performance: Reflections on mid-level healthcare workers in Lira district, Uganda

Author: Emmanuel Komakech, Gilbert Obici, David Mwesigwa

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Abstract: The study aims at investigating the possibility of using simultaneous interpretation in learning listening skill for EFL students at Sudanese universities. The study is intended to examine the impact of interpretation in developing learners listening sub skills and the use of learner’s awareness of (L2) lexical items. The data were gathered through experimental method, where experimental group (A) which exposed simultaneous interpretation tasks and control group (B) were used, listening five scale rubrics were used to measure students’ performance. As well, the researcher used a questionnaire to elicit English language teacher’s views on the use of simultaneous interpretation in EFL classes. In this study, statistical method has been used for data analysis. (SPSS), the results have shown   a significant difference between the two groups, it is found that when the students are exposed to a simultaneous interpretation their listening skill have been noticeably increased. The findings show teachers positive attitudes towards using simultaneous interpretation in EFL classes. It improves students' self-confidence in listening; and also using L1 helps learners become more familiar with (L2) the target language culture, lexical items.

Keywords:  Consecutive Interpreting (CI). Simultaneous Interpretation (SI). Working Memory Model (WMM).  Dubbing. First language (L1). Second language (L2).

Title: Using Simultaneous Interpretation in Enhancing the English Language University Students’ Listening Skill

Author: Hadia Ibrahim Yousif Mohammed, Dr. Ahmed Mukhtar Elmardi

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Abstract: This study is about the knowledge, skills, motivation, and facilitating condition on faculty intention to conduct research. Respondents were faculty from the different schools of the identified University in Manila, a total of 94 respondents. The knowledge and skills of the faculty were gauged based on seven areas namely: critical review of literature (CRL), conceptualization of research framework (CRF), framing research question (FRQ), developing research instrument (DRI), data collection, analysis, and presentation (DCAP), documentation and mechanics of styles (DMS), and utilization of the research output (URO).

Motivation was measured through intrinsic and extrinsic factors. Included in the intrinsic factors were enjoyment, inherent satisfaction, autonomy, interest, and competence. Extrinsic factors included career and financial motivation. Significant findings revealed that majority of the respondents were very knowledgeable in the areas of CRL and CRF. In the motivation intrinsic factors such as enjoyment, inherent satisfaction, and competence were rated highly motivated, while interest and autonomy were rated motivated. Extrinsic factors such as career and financial motivation were both rated motivated, but the financial factor was considered higher than career. Moreover, knowledge and skills varied with respect to the research areas and across schools. Meanwhile no significant difference between intrinsic and extrinsic factors of motivation was revealed. Statistics showed that knowledge, skills, and motivation were correlates of the intent to conduct research of the faculty. Funding, creation of coordinator, seminars/training in research, and resources were among the most significant facilitating condition that affect the faculty’s intent to conduct research.

Keywords: Knowledge and skills in research, motivation of faculty in research, facilitating condition in research, areas of research.

Title: Knowledge, Skills, Motivation and Facilitating Condition on Faculty Intention to Conduct Research

Author: Dr. Francisco P. Javier

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Abstract: Although the concept of globalization has not explicitly stated in a distinct definition, the phenomenon of its cultural dominance is one of the most complex ideas that confront radical intellectual criticism. Cultural globalization differs considerably, not only the stance of its theoretical meaning, but also the aspect of cultural convergence explanations. This academic article endeavours to explain the social and cultural theories of the twentieth century of globalization. It explains how the process of globalization enabled Western capitalism use developing policies in order to influence the least developed countries (LDCs). In contrast, it will highlight the counter-arguments of this phenomenon such as Anthony Giddens and John Tomlinson thoughts of cultural imperialism. It also suggests that the process of globalization allows the cultural imperialism to take effect. Finally, the piece will assess whether the phenomenon of cultural dominance is a product of globalization – as globalization became a device where powerful countries implicitly impose their cultural values to the less powerful states of the world.

Keywords: Globalization, Cultural Dominance/Imperialism, Interconnectedness, Media, Hollywood Movies, Industries, Consumption Pattern, Language.  

Title: Globalization: A Phenomenon of Cultural Dominance

Author: Mohamed O. Hagi Mohamoud

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