Vol 13 Issue 2 October 2025-March 2026

Abstract: Women Entrepreneurs in Sivakasi City are facing various problems due to the PMMY Schemes, the biggest problem being that most people do not know any information about the PMMY Schemes and how to access them. Women Entrepreneurs choose the financial constraints they face in their business. They are the most vulnerable to joining those programs and receiving funds. In this Program, Micro, Small Business executives can get the financial support they need, which is a great way for them to face various types of impacts. They say that the impact of the bank's side is the most important part, and then the registration has a significant impact on preparing for registrations in this scheme. Borrowers also face higher interest rates when making instalment payments. Therefore, entrepreneurs need to be informed about this scheme, how to approach it, and easily get financial assistance.

Keywords: Women Entrepreneurs, PMMY Scheme, Sivakasi, Finance, Challenges.

Title: IMPACTING PRADHAN MANTRI MUDRA YOJANA SCHEMES ON WOMEN ENTREPRENEURS IN SIVAKASI CITY

Author: R. Maharaja, Dr. S. Ganapathy, Dr. P. Amarjothi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 356-366

Research Publish Journals

Website: www.researchpublish.com

Published Date: 11-February-2026

Abstract: Students will select AI tools for their work based on their assessment of how easy these tools are to operate and what benefits they provide. Social cognitive theory shows that students who use AI-enhanced simulations with feedback systems will develop higher entrepreneurial self-efficacy which will lead them to pursue their goals. The diffusion of innovation theory demonstrates that organizations need to accept AI-based entrepreneurship strategies which must match their existing resources for successful implementation to create results-driven environments. The three theories work together to form a single model which shows how artificial intelligence (AI) functions as a strategic asset and active resource that enhances entrepreneurial orientation, develops self-efficacy, and boosts innovation spread across higher education systems. Recommendation The educational institutions should develop entrepreneurship courses which use Artificial Intelligence to create customized learning experiences which help students acquire new skills. The educational institutions need to track which AI tools provide the greatest value for their student population and educational goals. The research shows that AI technologies succeed better in teaching entrepreneurship compared to traditional educational methods. The educational institutions must establish workshops and bootcamps and elective courses to teach AI literacy and awareness to entrepreneurship students. The process of selecting AI tools should involve student participation because their needs should drive entrepreneurship tools development. The combination of interdisciplinary lab work and trained faculty mentors will enable students to develop innovative solutions while learning to implement effective AI systems. The system needs feedback throughout the process to achieve ongoing enhancements which will result in better satisfaction and improved results.

Keywords: Artificial Intelligence, Higher Education Institutions(HEI), Entrepreneurship Education, Strategic Entrepreneurship, Student satisfaction with AI.

Title:  AI-DRIVEN STRATEGIES IN HIGHER EDUCATION EMPOWERING THE NEXT GENERATION OF STUDENT ENTREPRENEURS

Author: B. Bharathi, Dr. B. Menaka

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 343-355

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Website: www.researchpublish.com

Published Date: 11-February-2026

Abstract: Adversity refers to challenging situations or events that test individuals in various aspects of life. How a person responds to adversity determines whether it leads to feelings of disappointment, sadness, despair, and hopelessness, or to growth, happiness, and success. Adversity Quotient (AQ), also known as the science of resilience, measures an individual's capacity to cope with life's challenges. Those with a high AQ are able to persevere and progress despite facing significant obstacles, demonstrating resilience and the ability to rise above adversity. The Main objective of the study is to analyse the relationship between adversity quotient and Job stress.

Both Primary and Secondary data has been used for the study. The primary data were collected from IT Employees with the sample size for 514. Proportionate sampling method has been used for the study since the population is known. Tools used for the analysis is descriptive statistics, chi square analysis and correspondence analysis and Means score analysis. The findings of the study shows that the 56 per cent of them were having average Job stress; 61 per cent of them were having high time stress. 75 per cent of them were having a average anxiety stress.  In the control dimension of AQ, people mostly fall in the category of average with 56 per cent; In the Ownership dimension of AQ, most people were in a low category with 54 per cent; 61 per cent of the respondents are fall in the category of average; In the Endurance dimension, most of the sample fall low category with 67 per cent.

Keywords: Adversity Quotient, Employees, Job Stress, Control, Reach, Ownership, Endurance.

Title: A Study on the Relationship between Adversity Quotient and Job Stress with Special Reference to Chennai City

Author: Sneha Shajan, Dr.M.Soundarya

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 336-342

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Website: www.researchpublish.com

Published Date: 05-February-2026

Abstract: Export finance plays a vital role in promoting the growth and competitiveness of the leather industry, particularly in export-oriented regions like Vellore District. This study examines the opinion of leather exporters regarding export finance facilities provided by banks and financial institutions. It focuses on exporters’ awareness, accessibility, adequacy, cost of finance, procedural requirements, and overall satisfaction with export credit services. The study also identifies key challenges faced by exporters, such as delays in sanctioning, stringent documentation, high interest rates, and foreign exchange risks. Primary data were collected from leather exporters in Vellore District using a structured questionnaire, and appropriate statistical tools were applied for analysis. The findings highlight the need for simplified procedures, exporter-friendly credit policies, and improved banker–exporter coordination to enhance the effectiveness of export finance and support the sustainable growth of the leather industry in the district.

Keywords: Export Finance, Leather Industry, Opinion, Credit, Easy Access.

Title: OPINION REGARDING EXPORT FINANCE AMONG EXPORTERS IN LEATHER INDUSTRY WITH SPECIAL REFERENCE TO VELLORE DISTRICT

Author: R.Jayanthi, Dr.G.Vinayagamoorthi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 331-335

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Website: www.researchpublish.com

Published Date: 05-February-2026

Abstract: Digital banking enhances convenience and efficiency by enabling customers to access banking services anytime and anywhere through digital platforms. It also promotes financial inclusion, cost reduction, and faster transactions, contributing to overall economic growth. The main objective of the study is to analyse the Problems Faced by Customers While Availing Digital Banking Services in Selected Commercial Banks in Tamil Nadu. Both Primary and secondary data has been used for the study. Primary data has been collected from structured questionnaire with sample size of 385. The findings of the study shows that The most important problems faced by customers while availing digital banking services is difficulty in using complex digital banking interfaces.

Keywords: Digital Banking, Convenient, Internet Connectivity, Mobile Applications, Digital Platforms.

Title: Problems Faced by Customers While Availing Digital Banking Services in Selected Commercial Banks in Tamil Nadu

Author: K.Shaik Mohamed Kasim, Dr.S.Nasar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 324-330

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Website: www.researchpublish.com

Published Date: 02-February-2026

Abstract: E-purchasing refers to the process of buying goods and services through electronic or online platforms, such as websites, mobile applications, or digital marketplaces, using the internet. It involves activities like searching for products, comparing prices, placing orders, making digital payments, and receiving products through home delivery or electronic transfer. In simple terms, e-purchasing is the practice of purchasing products or services online using digital technologies, offering benefits such as convenience, time savings, wider product choices, and easy access to information. The main objective of the study is to analyze the Impact of E-Purchasing Decisions. Both Primary and secondary data has been used for the study. Primary data has been collected from structure questionnaire. The sample size for the study is 385. The findings of the study shows that Time delivery of the product, Mode of payment is easier, Price of the product is less in online purchase, More discounts and offers for the product, Availability of detailed and accurate product information.

Keywords: E-purchasing, Consumer behaviour, online behavior.

Title: Impact of E-Purchasing Decisions in Ramanathapuram District-A Study

Author: Chithra Lekha. T, Dr.S.Nasar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 318-323

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Website: www.researchpublish.com

Published Date: 31-January-2026

Abstract: Camping tourism is an example of an emerging feature in the context of tourism and hospitality. In another light, there’s a small number of studies that investigated how visitor demographics influence satisfaction with campsite facilities and services. This study surpassed that gap by studying visitor satisfaction at Silangan Blankspace Campsite in Silang, Cavite, with a contrast on its facilities and services. Furthermore, the researchers utilized a quantitative descriptive design, which consisted of 70 visitors that are chosen through convenience sampling. To gather the data, the researchers used a validated structured questionnaire incorporating demographic information, a four-point Likert scale on sections of satisfaction for facilities and services, and, lastly, an open-ended question to unfold the problems encountered at the campsite. In analyzing the quantitative results, the researchers utilized frequency counts, weighted mean, and ANOVA. For analyzing qualitative results, NVivo software was applied. The results demonstrated that Silangan Blankspace’s facilities and services gained very satisfactory feedback from the respondents. Lastly, no significant relationship was displayed between satisfaction and demographic variables. Nonetheless, enhancements in entertainment systems, restrooms, pest control, and pathways are recommended to make Silangan Blankspace competitive among campsites in Cavite. The study serves as a guide to the management of Silangan Blankspace Campsite in improving facilities and services, ensuring higher visitor satisfaction.

Keywords: Camping tourism, facilities, services, Silangan Blankspace, visitor satisfaction.

Title: ASSESSING VISITOR SATISFACTION WITH THE FACILITIES AND SERVICES AT SILANGAN BLANKSPACE CAMPSITE IN SILANG, CAVITE

Author: Armiguel Francisco B. Espiritu, Loraine Grace C. Bansag, Lance Borgy D.C. Fernandez, Dr. Irene S. Gueco

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 306-317

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Website: www.researchpublish.com

Published Date: 29-January-2026

Abstract: The growing complexity of financial frauds in the Indian banking sector has heightened the relevance of forensic accounting as an effective fraud detection and prevention mechanism. This study investigates the perception of employees towards forensic accounting in public and private sector banks in India, with particular emphasis on awareness, perceived effectiveness, organizational support, and implementation challenges. The study underscores the need for institutionalized forensic accounting frameworks, targeted employee training, and stronger managerial and regulatory support to enhance fraud risk management in Indian banks.

Keywords: Forensic Accounting, Bank Fraud, Employee Perception, Public Sector Banks, Private Sector Banks.

Title: PERCEPTION OF EMPLOYEES TOWARDS FORENSIC ACCOUNTING IN PUBLIC AND PRIVATE SECTOR BANKS IN INDIA

Author: Dr. Anand K, Santhosh V C

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 301-305

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Website: www.researchpublish.com

Published Date: 14-January-2026

Abstract: Employee satisfaction and quality of work life directly affect company’s ability to serve its customers. Determining the quality of work life of employees is an important consideration for employers, interested in improving employees’ job satisfaction and commitment. Committed employees play a vital role in success of a business. In this regard, quality of work life is one of the important issue which affects organisational commitment of employees. Therefore it is essential to investigate the relationship between quality of work life and organisational commitment of sales representatives in automobile industry. The aim of this paper is to investigate relationship between QWL and Organizational Commitment amongst sales representatives in marketing of light motor vehicles. . The study found that there is positive relationship exists between quality of work life and organizational commitment.

Keywords: Automobile Industry, Organisational Commitment, Quality of Work Life, Relationship, Sales Representatives.

Title: RELATIONSHIP BETWEEN QWL AND ORGANIZATIONAL COMMITMENT AMONGST SALES REPRESENTATIVES OF AUTOMOBILE INDUSTRY

Author: Dr. Shalini A

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 292-300

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Website: www.researchpublish.com

Published Date: 06-January-2026

Abstract: This study aims to identify the leading culinary products in Mataram City and to evaluate their competitiveness using the Analytic Hierarchy Process (AHP) and Domestic Resource Cost Ratio (DRCR) methods. Five traditional culinary products—Ayam Taliwang, Sate Rembiga, Salted Egg, Lombok Coffee, and Beef Skin Crackers—were assessed based on five criteria: availability of raw materials, regional uniqueness, market potential, labor, and capital.

The AHP results indicate that Ayam Taliwang ranks first with a priority weight of 47%, followed by Sate Rembiga (26%), Lombok Coffee (13%), Salted Egg (8%), and Beef Skin Crackers (6%). Abundant local raw materials, a strong cultural identity, high market demand, and adequate labor availability support Ayam Taliwang's superior position. Furthermore, the DRCR analysis conducted on 11 Ayam Taliwang MSMEs produced an average value of 0.6889, which is below one, indicating strong competitiveness and high economic efficiency. Although most MSMEs show competitive performance, one enterprise remains inefficient due to high non-tradable costs. The integration of AHP and DRCR confirms that Ayam Taliwang is the most competitive culinary product and is feasible for sustainable development. These findings are expected to support policy formulation and improve the competitiveness of culinary MSMEs in Mataram City.

Keywords: Leading Culinary Product, MSMEs, AHP, DRCR, Competitiveness, Mataram.

Title: DETERMINATION OF COMPETITIVENESS OF LEADING CULINARY PRODUCTS IN MATARAM CITY USING AHP AND DRCR METHODS

Author: Dessy Wulandari, Tajidan Tajidan, Abdullah Usman

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 285-291

Research Publish Journals

Website: www.researchpublish.com

Published Date: 06-January-2026

Abstract: Introduction: Bull’s Resource-to-Access Conversion Theory (B-RACT) proposes that governance signals foster trust, reduce the Resource-to-Access Conversion Gap (RACG), and enable healthcare utilization. This study examined whether perceptions of Ebola-era aid governance predict current trust, RACG, and routine service use in Sierra Leone.

Methods: A community-clustered cross-sectional survey (N = 230) was conducted in Ebola-affected districts. Structural equation modeling (SEM) with robust maximum likelihood estimation tested direct, indirect, and sequential paths among PEAG, Trust, RACG, and utilization. Missing covariate data were handled via multiple imputation (m = 20). Indirect effects were estimated using 5,000-sample bias-corrected bootstrapping; moderation by gender and socioeconomic status (SES) was tested with interaction terms.

Results: PEAG significantly predicted Trust (β = .38, p < .001), and Trust significantly reduced RACG (β = –.41, p < .001). Trust increased the odds of routine utilization (OR = 1.47), while RACG decreased them (OR = 0.65). Both the simple indirect effect (β ≈ .09) and sequential indirect pathway (β ≈ .04) were significant, consistent with partial mediation. Community accountability showed theory-concordant but imprecise effects, and moderation analyses indicated no meaningful slope variation across gender or SES.

Discussion/Conclusion: Findings validate B-RACT’s conversion mechanism: credible governance signals build trust, which lowers perceived access barriers and increases service use. Strengthening post-crisis health systems should prioritize accountability, trust repair, and friction-reducing service design to ensure that resources are converted into realized care.

Keywords: Ebola, governance, trust, RACG, B-RACT, Sierra Leone, humanitarian aid, structural equation modeling.

Title: From Crisis to Care: Ebola-Era Humanitarian Governance, Trust, RACG, and Routine Health Service Use in Sierra Leone—A B-RACT Perception Study

Author: Dr. David Augustine Bull

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 256-284

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Website: www.researchpublish.com

Published Date: 06-January-2026

Abstract: This paper critically examines the implications of the Old Tax Regime versus the New Tax Regime of Indian Income Tax proposed for 2025, aimed at determining their comparative effects on individual taxpayers' financial outcomes and compliance behaviors. By analyzing quantitative data on tax liabilities, taxpayer demographics and compliance rates, alongside qualitative insights from taxpayer experiences and expert opinions, the research identifies significant distinctions in the efficacy and fairness of the new regulatory framework. The findings indicate that the New Tax Regime, while designed to simplify compliance and potentially enhance revenue generation, may disproportionately impact lower and middle-income taxpayers, raising concerns about equity and accessibility. The study highlights the complexities surrounding taxpayer attitudes towards both regimes, suggesting that misconceptions regarding the benefits of the new system may hinder compliance, ultimately affecting overall tax revenue. This research bears significant implications, not only for fiscal policy and reform in India but also for healthcare financing, as the resultant tax revenues directly influence the government's capacity to fund health initiatives. By elucidating the relationship between tax policy and financial behavior, this study contributes to a broader discourse on the effectiveness of tax systems in promoting equitable economic growth, thereby offering valuable insights for policymakers, tax authorities and stakeholders within the healthcare sector seeking to understand the intricate interplay between taxation and public health funding.

Keywords: Income Tax, New Tax Regime, Old Tax Regime, Taxpayers, Policymakers.

Title: Old Tax Regime versus New Tax Regime (2025) of Indian Income Tax: A Comparative Study

Author: Dr. Tanoj Mondal

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 250-255

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Website: www.researchpublish.com

Published Date: 05-January-2026

Abstract: This study examined how project quality management practices influence the sustainability of women handcraft projects in Rwanda, focusing on the Ngwino Ukore Bushoki project in Rulindo District. Guided by Quality Management and Sustainability theories, the research aimed to assess the effects of stakeholder engagement, project quality control, and continuous improvement on project sustainability. A mixed-method correlational design was used, combining descriptive survey and case study approaches. From a population of 118 participants—including women artisans, project staff, and local officials—a sample of 91 respondents was selected through stratified, random, and purposive sampling. Data were gathered using questionnaires, interviews, and document reviews. Quantitative analysis with SPSS and qualitative thematic analysis were conducted. Findings showed that stakeholder engagement ($r = 0.769, p < 0.001$), project quality control ($r = 0.742, p < 0.001$), and continuous improvement ($r = 0.728, p < 0.001$) all had strong positive effects on sustainability. Together, these factors explained 70.6% of the variation in project sustainability. Qualitative data confirmed that stakeholder participation promotes ownership and skill development, quality control enhances market competitiveness, and continuous improvement drives innovation and resilience. The study concludes that integrated quality management practices are vital for sustaining women handcraft projects. It recommends that policymakers, NGOs, and project managers adopt structured quality management frameworks to empower women artisans, preserve cultural heritage, and support inclusive socio-economic development in Rwanda.

Keywords: Project, Quality Management, Practices, Bushoki Women Handcraft Projects, Rwanda.

Title: Project Quality Management Practices and Sustainability of Ngwino Ukore Bushoki Women Handcraft Project in Rulindo District, Rwanda

Author: Musabimana Marie Chantal, Dr Naomi Njoroge

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 237-249

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Website: www.researchpublish.com

Published Date: 03-January-2026

Abstract: Credit management practices refer to the strategies and techniques used by individuals and businesses to effectively manage their credit activities. The purpose of the study was to investigate the effects of credit management practices on financial performance of deposit taking savings and credit cooperative societies a case study of Uasin Gishu farmers’ cooperative society. The study was  guided by the following research objectives: to determine the effect of credit policy on financial Performance of Deposit-Taking Savings and Credit Cooperative Societies in Uasin  Gishu County; to determine the effect of credit evaluation on financial performance of deposit-taking Savings and Credit Cooperative Societies in Uasin  Gishu County; to determine the effect of Credit Limits have an effect on financial performance of deposit-taking Savings and Credit Cooperative Societies in Uasin  Gishu County; to determine the effect of loan terms and conditions have an effect on financial performance of Deposit-Taking Savings and Credit Cooperative Societies in Uasin Gishu County.The research design chosen for this study is a descriptive survey. The target population was Director, Manager, 10 credit control and 70 general employees. The researcher concluded that the credit policy of Deposit-Taking Savings and Credit Cooperative Societies (SACCOs) can have a significant impact on their financial performance in Uasin Gishu County. Here is a conclusion summarizing the potential effects: The credit policy directly influences the quality of loans granted by SACCOs. A well-designed credit policy ensures proper assessment of borrowers' creditworthiness, reducing the risk of default. By implementing strict criteria for loan approval, SACCOs can minimize the number of non-performing loans, leading to improved financial performance. Credit evaluation impacts the cost of credit for SACCOs and borrowers. Through a thorough evaluation process, SACCOs can determine the appropriate interest rates and fees to charge based on the perceived risk. Accurate assessment helps SACCOs set fair and competitive rates, ensuring sustainable revenue generation while also providing affordable credit options to members. Credit limits play a crucial role in managing credit risk for SACCOs. By setting appropriate limits based on the borrower's creditworthiness, income, and collateral, SACCOs can control their exposure to potential defaults. The terms and conditions established by SACCOs directly impact the quality of their loan portfolio. By setting clear and stringent criteria for loan approval, such as minimum credit scores, income requirements, and collateral standards, SACCOs can ensure that loans are granted to creditworthy borrowers. This reduces the risk of default and improves the overall quality of the loan portfolio, thereby enhancing the financial performance of the SACCO. In view of these conclusions, the following recommendations were made \SACCOS should establish well-defined and documented credit guidelines that outline the eligibility criteria for borrowers, loan terms and conditions, risk assessment procedures, and credit limits. This helps ensure consistency in credit decisions and reduces the risk of default. A thorough credit appraisal process should be in place to assess the creditworthiness of potential borrowers. This includes evaluating their financial standing, repayment capacity, collateral, and any other relevant factors. A rigorous appraisal process minimizes the risk of default and helps maintain a healthy loan portfolio. Diversify loan portfolio: SACCOS should aim to diversify their loan portfolio by offering different types of loans tailored to meet the varying needs of their members. This reduces concentration risk and improves the overall financial stability of the SACCOS. Effective credit evaluation practices ensure that loans are extended to creditworthy borrowers with a high likelihood of repayment

Keywords: Credit Policy; Credit Evaluation; Credit Limits; Loan Terms and Conditions.

Title: EFFECT OF CREDIT MANAGEMENT PRACTICES ON FINANCIAL PERFORMANCE OF DEPOSIT-TAKING SAVINGS AND CREDIT COOPERATIVE SOCIETIES: A CASE STUDY OF UASIN GISHU COUNTY FARMERS COOPERATIVE SOCIETIES

Author: Irene Cherono

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 222-236

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Website: www.researchpublish.com

Published Date: 18-December-2025

Abstract: Safaricom Limited is a telecommunications company in Kenya and has performed well since its foundation. The study sought to establish the effects of Corporate Social Responsibility on the profitability of Safaricom Limited. The main objective of this study is to determine the effect of CSR practices on the profitability of Safaricom LTD.  The theories of this study are Social Contract Theory, Carroll´s Pyramid of Corporate Social Responsibility and the Stakeholder Theory. This study used descriptive research design. The population comprised of employees of Safaricom. A multiple regression analysis was carried out. This study will be used as reference by scholars and corporate management team of other firms which carry out Corporate Social Responsibility to promote profitability of the firms. The study established that health infrastructure development, provision of education, environmental awareness and employee focus Corporate Social Responsibility programs have a positive significant effect on profitability of Safaricom. The study concluded that implementation of the Corporate Social Responsibility programs helped to enhancing corporate reputation, improved relations with stakeholders and increased profitability. The study recommends that Safaricom ltd should ensure that it engages with the public when coming up with environmental and health   Corporate Social Responsibility programs, which have high significance on profitability and focus on clients to ensure they feel the impact of the benefits. 

Keywords: Corporate Social Responsibility; Employee focus; Environmental awareness; Health infrastructure development; Provision of Education; Organizational Performance.

Title: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY OF SAFARICOM LIMITED

Author: Irene Cherono

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 204-221

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Website: www.researchpublish.com

Published Date: 18-December-2025