Vol 13 Issue 2 October 2025-March 2026

Abstract: Food supplements such as vitamins, minerals, proteins, and herbal products are increasingly consumed to improve health and prevent nutritional deficiencies. The present study examines the level of awareness, public perception, and consumption patterns of food supplements among consumers in Sivagangai District. A descriptive research design was adopted, and primary data were collected from 150 respondents using a structured questionnaire. Purposive sampling was used to select participants who had knowledge or experience related to food supplements. Statistical tools such as percentage analysis, chi-square test, correlation analysis, and factor analysis were applied using SPSS software. The results indicate that a majority of respondents are aware of food supplements, with social media and advertisements serving as major sources of information. Vitamins are the most commonly consumed supplements, and most respondents consume them occasionally rather than daily. The study also reveals that awareness, social influence, and digital media significantly affect supplement consumption behaviour among consumers in Sivagangai District.

Keywords: Food Supplements; Consumer Awareness; Public Perception; Consumption Patterns; Health Behaviour; Sivagangai District.

Title: AWARENESS, PUBLIC PERCEPTION, AND CONSUMPTION PATTERNS OF FOOD SUPPLEMENTS AMONG CONSUMERS IN SIVAGANGA DISTRICT

Author: Amjath Bargana S, Dr. Ketharaj M, Dr. Ganesan S

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 684-695

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Website: www.researchpublish.com

Published Date: 09-March-2026

Abstract: Digitalization represents a significant paradigm shift in educational administration, driven by rapid technological advancement. This paper reviews the imperative of integrating Artificial Intelligence (AI) as a fundamental and continuous leveraging tool for enhancing school administration and driving school-wide improvement in public secondary schools. Guided by two central research questions: what is the role of AI in educational administration from the perspective of school heads? and what are the proffered solutions to the challenges of implementing AI tools in this context? This study synthesizes findings from a review of quantitative and qualitative literature. The review explores the necessity of AI-driven digital technologies in school administration and discusses their key applications in management practices. The findings underscore a critical need for key stakeholders to prioritize comprehensive training initiatives. These include the continuous professional development of school administrators in AI digitalization, targeted training for teachers, and the establishment of specified roles for AI assistants or officers. The review reveals that core administrative activities, including timetable scheduling, committee management, database presentations, data-informed decision-making, and the management of online teaching platforms, can be effectively enhanced by AI. Furthermore, this paper contributes to the existing body of knowledge by identifying potential solutions to the prevalent challenges associated with AI adoption in educational administration, offering a pathway for its effective implementation in Nigerian public secondary schools.

Keywords: Digitalization, Artificial Intelligence, Educational Administration, School-wide Improvement.

Title: DIGITALIZATION: ARTIFICIAL INTELLIGENCE AS A CONTINUOUS LEVERAGING TOOL FOR SCHOOL-WIDE IMPROVEMENT IN EDUCATIONAL ADMINISTRATION

Author: Ufuoma Judith GAIUS – OKOKO, Victor F. Peretomode

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 663-671

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Website: www.researchpublish.com

Published Date: 07-March-2026

Abstract: Using websites and social media platforms to advertise goods and services is known as social media marketing. Social media apps, such as YouTube, Instagram, and others, have developed over the past few decades in the technological age, and conducting business using technology is not a novel idea. It's thought to be the most effective approach for marketers to engage with prospective customers. It has a significant impact on marketing. By assisting customers in discovering more efficient methods for establishing and maintaining connections with one another, it aided in the expansion and self-promotion of numerous enterprises. A vast audience base and the absence of regional restrictions have facilitated widespread use of social media. This article discusses how women consumers are satisfied with social media advertising in the study area.

Keywords: Social Media Marketing, Perceptions, Technology, Satisfaction.

Title: PERCEPTION AND SATISIFACTION OF WOMEN CONSUMERS TOWARDS SOCIAL MEDIA ADVERTISEMENT IN RAMANATHAPURAM DISTRICT

Author: Ms. K. Manimekalai, Dr. M. Ganesan

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 655-662

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Website: www.researchpublish.com

Published Date: 07-March-2026

Abstract: FDI policy is an enabling policy which is uniformly applicable in the country. Government has put in place a liberal and transparent policy for Foreign Direct Investment (FDI), wherein most of the sectors are open to FDI under the automatic route. The Government reviews the FDI policy and makes changes from time to time, to ensure that India remains an attractive & investor friendly destination. Make in India initiative was launched with the objective of facilitating investment, fostering innovation, building good quality manufacturing infrastructure, making it easy to do business and enhancing skill development. The initiative is further aimed at creating a conducive environment for investment, modern and efficient infrastructure, opening up new sectors for foreign investment and forging a partnership between government and industry through positive mindset. There are different sectors such as Manufacturing, Construction and Financial Services. This paper aims to analyze the sector wise foreign direct investment inflows in India.

Keywords: Foreign Direct Investment, Financial services, Construction sector and Manufacturing sector.

Title: SECTOR WISE FOREIGN DIRECT INVESTMENT INFLOWS IN INDIA

Author: V. Prema, Dr.R.Kalidoss

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 651-654

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Website: www.researchpublish.com

Published Date: 07-March-2026

Abstract: The insurance industry facilitates the growth and development of the economy. The life insurance helps to have a proper coverage on risk towards life of the insured. The creation of awareness regarding the policies, plans and facilities enables a huge growth in the insurance sector. The main objective of the research is to determine the demographic profile of sample respondents and analyse the factors influencing buying of life insurance policies. This study supports to understand various drives that make the policyholders to buy life insurance policies. Primary data have been taken and adopted convenience sampling method as sampling design. The statistical tools used for analysis was percentage analysis and t-test. The conclusion is that the new products and services are to be well informed to the consumers for better prospects of the life insurance company.

Keywords: Life Insurance, Purchase decisions, Life Insurance Policies.

Title: A STUDY ON FACTORS INFLUENCING THE BUYING OF LIFE INSURANCE POLICIES

Author: Dr. S. Gayathri, Ashitha Ashok C

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 645-650

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Website: www.researchpublish.com

Published Date: 05-March-2026

Abstract: Purpose: This research aims to explore the role of Green Human Resource Management (GHRM) practices on environmental sustainability in ISO 14001-certified IT firms in Tamil Nadu, India. The study emphasizes how green practices like eco-friendly hiring, green training, carbon footprint minimization, e-waste handling, and cloud computing influence employee commitment, performance management, and environmental stewardship, eventually leading to sustainable organizational performance.

Methodology: Quantitative cross-sectional survey design was employed, and 120 IT professionals were chosen by applying stratified random sampling. Data were gathered by employing structured questionnaires and responses were measured by a 4-point Likert scale. Collected data were analyzed by applying Partial Least Squares Structural Equation Modeling (PLS-SEM) in order to examine the relationships between GHRM practices, employee-level mediators and environmental sustainability.

Findings: The findings substantiated that GHRM practices significantly have a positive effect on employee commitment (β = 0.42), performance management (β = 0.35), and e-waste management (β = 0.39), all at p < 0.001. Workers were discovered to view GHRM practices as effective in fostering sustainability, where there was a great consensus regarding cloud computing benefits, green recruitment, and motivation. Research highlights that embedding green values into HR policies has the ability to engender an environmental responsibility culture, improve operational efficiency, and boost organizational reputation within the IT sector.

Keywords: Environmental Sustainability, Employee Commitment, E-waste Management and performance Management.

Title: EMPLOYEES PERCEPTION OF GREEN HRM PRACTICES IN SELECTED INFORMATION TECHNOLOGY COMPANIES IN TAMIL NADU

Author: Mrs.  A.  NOWRIN BANU, Dr.  S.  NAZEER KHAN

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 626-644

Research Publish Journals

Website: www.researchpublish.com

Published Date: 04-March-2026

Abstract: The objective of the study was to analyze the effect of mortgage financing on the development of residential housing in Tanzania. The study employed different estimation techniques in analyzing the empirical relationship between housing financing and development of residential souses in Tanzania. Data was analyzed using the unit root test, descriptive statistics and Ordinary Least Square (OLS) for estimating the variables while the Augmented Dickey-Fuller (ADF) test was used to ascertain stationarity of the variables.  

The findings show that there is a strong relationship between mortgage financing and development of residential houses in Tanzania and that the development of affordable housing stock in Tanzania is highly influenced by mortgage loans offered and interest rates charged over the loans. It was also found that Tanzania still suffers from a shortage of good quality and affordable housing. The current housing deficit is estimated at three million housing units valued at US$180 billion coupled with a 200,000 units annual demand with a projected combined cost of US$12 billion although the number of housing stock have been increasing over the years. It is recommended that in order to increase residential housing in Tanzania there should be an increase in the amount of funds allocated to finance residential housing developments with low borrowing interest rates. The higher the costs the lower the demand for mortgage finances by the community hence poor residential housing.

Keywords: mortgage finance, housing, interest rate, commercial banks.

Title: The Effect of Mortgage Financing Conditionalities on the Development of Residential Housing in Tanzania

Author: Mutahyoba D. Baisi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 612-625

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Website: www.researchpublish.com

Published Date: 04-March-2026

Abstract: This study examines the factors influencing towards Value Added Services (VAS) in the telecom industry with special reference to Sivagangai District. It focuses on understanding the level of awareness, usage patterns, and preferences of consumers regarding various VAS such as caller tunes, mobile internet services, and entertainment services. The study also analyzes the factors influencing consumer decisions, including cost, convenience, and service quality. Data is collected from telecom users using a structured questionnaire and analyzed using statistical tools. The Findings of the study shows that Cost and affordability along with promotional offers are the most influential factors affecting consumer buying behaviour towards value-added services in the telecom industry. In contrast, service quality and brand image have comparatively lesser influence on consumer decisions.

Keywords: Consumer, Buying Behaviour, Value Added Services, Telecom Industry.

Title: A Study on Factors Influencing towards Value Added Services in Telecom Industry with Special Reference to Sivagangai District

Author: RM.Kalaivani, Dr.D.Andrews Scott, Dr.S.Latha

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 607-611

Research Publish Journals

Website: www.researchpublish.com

Published Date: 04-March-2026

Abstract: The current research does the financial analysis of the chosen banks in the private sector within India based on CAMEL measures within a decade of time, i.e. between 2015-16 and 2023-24. It is an assessment of five large private banks, which include HDFC Bank, ICICI bank, Axis bank, Kotak Mahindra bank and indusind bank. The secondary data were collected in the form of annual report and publication of the reserve bank of India. Ratio analysis has been used within the CAMEL framework of analysis, analysis of descriptive statistics, trends analysis, ranking methodology, the one way ANOVA and panel regression techniques. The results indicate that there is a high interbank variance in financial performance at the study period. The capital adequacy and the quality of the assets come out as key factors of financial stability and the earnings quality plays a key role in the indicators of profitability like Return on Assets (ROA) and Return on Equity (ROE). The results of panel regression show that Net Non-Performing Assets have a negative impact on the profitability, whereas Net Interest Margin and capital strength have a positive impact on the financial performance. The Hausman test can be concluded by Fixed Effects model which proves that bank-specific attributes produce substantial effects on profitability. In general, the research report provides a conclusion that banks of the private-sector that have stronger capital ratios, efficient management of credit risk, and reliable earnings performance are more financially stable and healthier, especially in times of economic stress like the NPA crisis and the COVID-19 pandemic. The results are significant to policymakers, regulators, and banking institutions to enhance the risk management approach and a sustainable expansion within the Indian banking industry of the private sector. 

Keywords: Financial Performance; Private Sector Banks; CAMEL Framework; Panel Regression; India.

Title: Assessing the Financial Performance of Private Sector Banks in India: An Empirical Analysis Based on the CAMEL Framework

Author: J.BANUPRIYA, Dr. K. NAINA MOHAMED

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 597-606

Research Publish Journals

Website: www.researchpublish.com

Published Date: 03-March-2026

Abstract: The fast growth of Artificial Intelligence (AI) in e-commerce has transformed the way consumer behaviour is analysed by retailers and created new challenges to develop effective promotional strategy. This study investigates consumer preference of AI based recommendation while shopping through online of electronic goods by surveying 284 consumers. The analysis finds that younger consumers prefer strongly AI-driven recommendations while shopping, however perceived risk associated with online shopping does not decrease with use of AI. Further, an examination of consumer reviews collected from the Amazon platform during the Deepavali festival for iPhone. The findings reveal that consumer reviews are predominantly on price sensitivity, quality of service, delivery experience, and prestige of brand. These insights help online retailers to design customized promotional strategy to enhance purchase intention of consumers. Overall, the study contributes to present literature on online shopping by offering a novel approach to develop technique of promotions.

Keywords: Artificial Intelligence, Consumer Review, Sentimental Analysis, Promotional Strategy.

Title: AI-Driven Consumer Analysis for Designing Promotional Strategies for Online Shopping of Electronic Goods: A Dual Theory Approach

Author: Chythra P, Dr. Rajendran S, Dr. Kannan T

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 585-596

Research Publish Journals

Website: www.researchpublish.com

Published Date: 03-March-2026

Amendment Date: 13-March-2026

Abstract: Digital payment systems have grown rapidly and are changing the way people manage financial transactions. Among early users of such technologies, IT employees play a major role because they are comfortable with digital platforms and can influence wider society. This study focuses on understanding how perceived value (the benefits users expect) and perceived risk (the fears users have) impact the adoption of digital payment services among IT employees in Hyderabad. Studying these factors is important because it helps companies and policymakers create better, safer and more attractive digital payment systems.

A quantitative research approach was used. Primary data was collected through a structured questionnaire distributed among selected IT employees working in Hyderabad. Statistical tools such as descriptive statistics, correlation, and regression analysis were used to examine the relationship between perceived value, perceived risk, and the adoption of digital payments.

The findings show that perceived value has a strong positive influence on digital payment adoption. When users believe that digital payments are convenient, fast, and beneficial, they are more likely to use them. On the other hand, perceived risk, including concerns over security, privacy, and fraud, has a negative effect on adoption. Users who feel more uncertain or fearful are less likely to adopt digital payments.

This study contributes to the understanding of user behavior in the digital financial space. It also offers practical suggestions for FinTech companies, banks, and policymakers to reduce perceived risks and increase the value proposition of their services to encourage wider digital payment usage among tech-savvy groups.

Keywords: Digital Payment Adoption, Perceived Value, Perceived Risk, IT Employees, Technology Acceptance, Hyderabad, FinTech Services.

Title: Analyzing the Impact of Perceived Value and Risk on Digital Payment Adoption: A Study of IT Employees in Hyderabad

Author: Kavali Rudransh, Dr. B. Menaka

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 576-584

Research Publish Journals

Website: www.researchpublish.com

Published Date: 02-March-2026

Abstract: The COVID-19 pandemic has significantly disrupted the higher education sector, compelling Arts and Science college teachers to rapidly adapt to unprecedented teaching and working conditions. This study examines the impact of the COVID-19 pandemic and the subsequent new normal on job stress among Arts and Science college teachers in Chennai. The sudden transition to online teaching, increased workload, technological challenges, job insecurity, and difficulties in maintaining work–life balance during lockdown periods contributed substantially to elevated levels of job stress. Furthermore, psychological factors such as anxiety, fear of infection, and emotional exhaustion intensified stress during the pandemic phase.

In the post-pandemic new normal, teachers continue to experience stress due to hybrid teaching models, increased academic expectations, and adaptation to digital pedagogy, and institutional performance pressures. The study highlights that while some stressors have reduced with the resumption of physical classes, new forms of occupational stress have emerged, indicating the long-term impact of the pandemic on the teaching profession. The findings emphasize the need for effective institutional support systems, stress management interventions, and policy measures to safeguard the mental well-being and professional effectiveness of college teachers. The study contributes valuable insights for educational administrators and policymakers in addressing job stress in higher education institutions during crisis and post-crisis periods.

Keywords: COVID-19 Pandemic, New Normal, Job Stress, Online Teaching, Work–Life Balance.

Title: Impact of COVID-19 Pandemic and new normal on Job Stress among Arts and Science College Teachers in Chennai

Author: N.Subbiah, Dr.M.Ketharaj, Dr S. Senbaganathan

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 571-575

Research Publish Journals

Website: www.researchpublish.com

Published Date: 28-February-2026

Abstract: In today’s competitive world Information technology sector is developing day by day that is featured by long working hours, prolonged screen time, continuous client service, rapid technological innovations all these contribute to dominate work stress and professional job out among employees. As a result of these stressors the employees are unable to balance their professional and personal life that ultimately lead to conflict in their personal life. The study analyses the impact of work stress and burn out on employee Job satisfaction which will adversely affect the organisation sustainability. The study also aims to examine the relationship between the variables and determine how they are collectively influence employee Job satisfaction and performance. Data for the study were collected through structure questionnaire that measures the factors affecting the work-related stress and employee satisfaction. The findings indicate an adverse relationship between the work stress and job satisfaction shows that higher levels of work stress and burn out will lead to decreased satisfaction at work. The study concludes the need for effective stress management measures, support systems and well-being initiatives to improve job satisfaction.

Keywords: IT Professional, Work stress, professional burn out, Job satisfaction, employee well being.

Title: IMPACT OF WORK STRESS AND PROFESSIONAL BURNOUT ON EMPLOYEE JOB SATISFACTION AMONG IT PROFESSIONALS

Author: Ashitha Ashok C, Dr. B. Menaka

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 566-570

Research Publish Journals

Website: www.researchpublish.com

Published Date: 27-February-2026

Abstract: Small and Medium Enterprises (SMEs) are pivotal in driving global economic development, accounting for approximately 90% of businesses and over 50% of employment worldwide. However, they face challenges in accessing finance from formal institutions, constraining their financial and non-financial operations. This study sought to assess the effect of loan financing on the financial performance of hardware SMEs. It was guided by three specific objectives based on client appraisal process, access to microcredit and credit rationing on the financial performance of the selected Small and Medium Enterprises. The research was anchored information asymmetry theory, the 5Cs credit model and credit rationing theory. The study used descriptive and correlation research designs. The sample size was 94 selected from 122 respondents using stratified random sampling method. Data was collected using structured questionnaires while the data was analyzed and presented using SPSS version 26. Findings on regression analysis revealed the model was significant (F=120.368, p < 0.05) and explained 81.1% of the variation in financial performance (R²=0.811). Coefficient estimates showed that client appraisal had a significant negative effect (β₁=–0.449, p < 0.05), access to microcredit had a significant positive effect (β₂=0.476, p < 0.05), and credit rationing had a significant negative effect (β₃=–0.264, p<0.05). The study concludes that while increased access to microcredit enhances SME performance, rigid appraisal procedures and credit rationing impede growth. The researcher recommends improved SME financial literacy, more flexible lending models and supportive government policies, including credit guarantee schemes, to boost SME access to finance and long-term sustainability.

Keywords: SMEs, Access to Finance, Client Appraisal Process, Microcredit, Credit Rationing, Rwanda.

Title: Loan Financing and Financial Performance of Small Medium Enterprises in Gasabo District, Rwanda

Author: Wihogora Pacifique, Athanas Osiemo Kengere

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 554-565

Research Publish Journals

Website: www.researchpublish.com

Published Date: 27-February-2026

Abstract: The widespread global shift to remote work has significantly transformed organizational structures, prompting an essential evaluation of its effects on employee engagement, a key element of organizational effectiveness. This research was conducted at Weza Care Solutions in Kenya and focused on how remote work setting, internal communication approaches, existing organizational culture and the quality of management support together affect employee engagement. Grounded in the Social Exchange Theory and the Job Demands-Resources Model, the study utilized a descriptive and correlational case study design. Primary data was gathered through a structured questionnaire distributed to all remote employees of Weza Care Solutions. Data analysis incorporated both descriptive and inferential statistics, employing Pearson correlation and multiple regression, along with thematic analysis of qualitative feedback. Findings revealed a significant correlation between remote working environment and employee engagement, where (r=0.770; p-value =0.000). The results show that communication of the Weza Care Solutions have a significant impact on employee engagement (r=0.863; p-value =0.000). It further indicates significant correlation between organizational culture and employee engagement, where (r=0.871; p-value =0.000). The study's results show that the management support have a significant impact on employee engagement (r=0.841; p-value =0.000). The study recommends the introduction of clear remote work policy that defines communication expectations, working hours, and feedback timelines. There is also a need to adopt and enforce the use of a unified digital platform across all departments to streamline collaboration and reduce operational fragmentation.

Keywords: Remote work, Organizational Structures, Employee Engagement, Weza Care Solutions, Organizational Effectiveness, Organizational Culture.

Title: Effect of Remote Work on Employee Engagement: A Case of Weza Care Solutions, Kenya

Author: Ogembo Stephen Otieno, Dr. Ng’ong’a Aketch

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 13, Issue 2, October 2025 - March 2026

Page No: 534-553

Research Publish Journals

Website: www.researchpublish.com

Published Date: 25-February-2026