Vol 14 Issue 1 April 2026-September 2026

Abstract: This study examined the influence of change management practices on the performance of contemporary hotel businesses in Kigali City, using Sainte Famille Hotel as a case study. The study was motivated by the increasing challenges faced by hotels in implementing organizational change, including employee resistance, inadequate training, ineffective communication, and limited innovation, which undermine service quality, operational efficiency, competitiveness, and long-term sustainability. The study was anchored on theories of technological change, leadership, organizational learning, stakeholder engagement, and organizational performance. A quantitative research approach employing a descriptive and correlational research design was adopted. The target population comprised 268 respondents drawn from hotel management, employees, and guests at Sainte Famille Hotel. A sample of 192 respondents was determined using Slovin's formula. Primary data were collected using structured questionnaires and analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations, as well as inferential statistical techniques to examine the relationship between change management practices and organizational performance. The findings revealed that effective change management practices significantly improve hotel performance by enhancing service quality, operational efficiency, employee adaptability, customer satisfaction, and organizational competitiveness. Specifically, technological innovation, transformational leadership, organizational learning, stakeholder involvement, and effective communication were found to play a significant role in reducing resistance to change, fostering employee commitment, and promoting innovation. The results further demonstrated that well-implemented change management practices strengthen teamwork, improve decision-making processes, and contribute to sustainable organizational growth. The study concludes that effective change management is a critical determinant of organizational performance in contemporary hotel businesses. It recommends that hotel managers institutionalize comprehensive change management strategies by investing in employee capacity building, strengthening internal communication, promoting participatory leadership, and encouraging continuous innovation. Policymakers should support the development of policies that facilitate organizational transformation within the hospitality industry, while future researchers should extend similar studies to other hospitality establishments and employ mixed-methods or longitudinal research designs to provide broader empirical evidence.

Keywords: Management Practices, Performance, Hotel Businesses, Contemporary, Kigali City.

Title: Change Management Practices and Performance of Contemporary Hotel Businesses in Kigali City, Rwanda: A Case of Sainte Famille Hotel

Author: Bimenyimana Gabriel, Dr. Charles Aloo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 714-723

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Published Date: 31-July-2026

Abstract: The objectives of this research are 1). To analyze the production level and profitability of seaweed cultivation business in East Lombok Regency 2). To determine the influence of the use of production inputs for seaweed cultivation business in East Lombok Regency 3). To analyze the technical efficiency of the seaweed cultivation business in East Lombok Regency 4). To find out the obstacles faced in the seaweed cultivation business in East Lombok. This study uses a descriptive method. Data collection by quantitative and qualitative data type interview methods. The respondents in this study are seaweed farmers in Seriwe Village because it is a cultivation center in East Lombok Regency. The determination of respondents was determined using the Degree of Variability because the number of samples was already known. The results of the study show that the production produced by farmers in carrying out seaweed cultivation business is 1,040 kg per cultivated land area or 43.33 kg per are, with a selling price of 20,000/kg. The average profit per production process is IDR 10,458,265 or IDR 435,761 per are. Production inputs that do not affect the seaweed cultivation business are experience, while the variables of land area, labor, number of seeds and rope length greatly influence. Seaweed cultivation in East Lombok Regency is technically efficient.  The average technical efficiency value is 0.98. The obstacles faced by seaweed cultivators in the country are unconducive weather, minimal availability of seeds, pests and diseases (ice-ice), and still lack of capital.

Keywords: Production, Profit, Stochastic Frontier, Technical Efficiency.

Title: ANALYSIS OF SEAWEED CULTIVATION BUSINESS EFFICIENCY IN EAST LOMBOK REGENCY

Author: Moch Edwin Aprinata, Taslim Sjah, Muhamad Siddik

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 705-713

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Website: www.researchpublish.com

Published Date: 27-July-2026

Abstract: In the contemporary digital era, businesses are increasingly adopting digital marketing practices to enhance their performance and competitiveness. This study examines the influence of digital marketing practices on modern business management, focusing on how various digital tools contribute to organizational growth and effectiveness. The research is based on both primary and secondary data, with primary data collected from 150 respondents using a structured questionnaire. Statistical tools such as Structural Equation Modeling (SEM), correlation analysis, and the Friedman Rank Test were employed to analyze the data and identify significant relationships among variables.

The findings reveal that social media platforms, digital content, and websites are the most influential digital marketing tools driving business growth. The correlation analysis indicates strong positive relationships among various digital marketing practices, suggesting that these tools are highly interrelated and mutually reinforcing. The SEM results highlight key challenges such as changing consumer behavior, rapid technological changes, and data privacy concerns as major factors affecting digital marketing effectiveness. The study concludes that adopting a strategic, integrated, and data-driven approach to digital marketing can significantly enhance business management practices, improve customer engagement, and ensure sustainable growth in a competitive environment.

Keywords: contemporary digital era, digital marketing practices, modern business management, social media platforms, digital content, competitive environment.

Title: THE INFLUENCE OF DIGITAL MARKETING PRACTICES ON MODERN BUSINESS MANAGEMENT

Author: T. Thajithabanu, Dr.R.Kalidoss

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 698-704

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Website: www.researchpublish.com

Published Date: 23-July-2026

Abstract: The effect of climate change on livelihood vulnerability has increased in developing countries and hence there is need for creative financing mechanisms that create resilience and sustainable development. The study looks into the associations between Green Microfinance (GMF), Financial Inclusion (FI), Climate Adaptation Capacity (CAC), Sustainable Livelihoods (SL), Climate Resilience (CR) and Institutional Support (IS) in vulnerable economies. Based on the Sustainable Livelihood Approach and Financial Inclusion Theory, a theoretical framework was developed and tested using the Structural Equation Modeling (SEM) method. Primary data was gathered from 533 survey participants using a structured questionnaire under a stratified random sampling technique. The measurement model showed very good psychometrics properties with high factor loadings, acceptable reliability and validity and good model fitness (χ²/df = 2.038, CFI = 0.982, TLI = 0.980, RMSEA = 0.044). The exploratory factor analysis yielded six separate constructs accounting for 88.73% of the total variance. But the structural model indicated that most of the assumed associations are statistically insignificant whereas the Climate Adaptation Capacity has a negative significant impact on Sustainable Livelihoods (β = −0.091, p < 0.05). The above discussion implies that climate adaptation projects are likely to incur initial costs for economic activities and produce livelihood gains over time, especially in economies where there are resource constraints. In addition, the findings imply that green microfinance and institutional approaches are not sufficient enough to improve financial inclusion and resilience to climate change without making additional investments in capacity building, good governance, financial education, and livelihood diversification. The current research makes an essential contribution to the literature since it brings together green finance, financial inclusion, and resilience to climate change in one research framework and develops a measurement tool to be used in future research studies.

Keywords: Green Microfinance; Financial Inclusion; Climate Adaptation Capacity; Sustainable Livelihoods; Climate Resilience; Institutional Support; Sustainable Finance; Vulnerable Economies and  Sustainable Development.

Title: Green Microfinance and Climate Resilience: Evaluating the Role of Financial Inclusion in Building Sustainable Livelihoods in Vulnerable Economies

Author: Kirubakaran Arumugam, Dr.N.Bharathi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 684-697

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Website: www.researchpublish.com

Published Date: 22-July-2026

Abstract: Organizations are increasingly operating in environments characterized by demanding workloads, rapid technological developments, and constant organizational change. These conditions often expose employees to varying levels of work pressure, which can influence both their psychological functioning and workplace performance (Bakker & Demerouti, 2007). Although excessive work pressure is generally associated with stress and reduced effectiveness, contemporary organizational research suggests that employees' cognitive responses may alter these outcomes (LePine, Podsakoff, & LePine, 2005). One cognitive process that has attracted growing scholarly attention is daydreaming, particularly its constructive form, which may support creativity, emotional recovery, and problem-solving (Smallwood & Schooler, 2015).

This study investigates whether daydreaming functions as a mediating mechanism between work pressure and two important dimensions of employee performance: innovative performance and task performance. Drawing upon the Job Demands–Resources (JD-R) Theory (Bakker & Demerouti, 2007) and Cognitive Resource Theory (Fiedler & Garcia, 1987), the study proposes that work pressure influences employees' tendency to engage in constructive daydreaming, which subsequently affects their ability to generate innovative ideas while maintaining routine job performance. A quantitative research approach is proposed, and the hypothesized relationships will be examined using Structural Equation Modeling (SEM). The findings are expected to contribute to organizational behavior literature by providing a deeper understanding of the psychological processes through which work pressure influences employee outcomes and by offering practical recommendations for managing workplace demands while encouraging innovation and employee well-being.

Keywords: Work Pressure, Constructive Daydreaming, Innovative Performance, Task Performance, Mediation, Organizational Behavior, Structural Equation Modeling.

Title: The Mediating Role of Daydreaming in the Relationship between Work Pressure and Employee Innovative Performance and Task Performance

Author: Mrs. S. T. AnuMeena, Dr. S Arulkumar

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 678-683

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Website: www.researchpublish.com

Published Date: 15-July-2026

Abstract: Despite the growing importance of Small and medium-sized enterprises (SMEs) in Jordan many SMEs still face significant challenges related to high failure rates or market exit. In this context, Government support can play a role in enhancing the effectiveness of business incubators for supporting entrepreneurship by offering training and consulting services, as well as networking opportunities with investors and markets. Therefore, this study aimed to assess the moderating effect of Government support on the relationship between business incubator services, namely, training, consulting, and networking and the success of SMEs in Jordan. The study adopted a quantitative approach, collecting data from a sample of 383 SMEs using a questionnaire developed based on previous literature. The data were analyzed using structural equation modeling (SEM) to verify the assumed relationships and test the research hypotheses. The results revealed a positive moderating role for government support, which strengthened the relationship between incubator services and SMEs success. This underscores the importance of integrating government initiatives with incubator programs to build a supportive environment for entrepreneurship.

Keywords: Government Support, Business Incubators, Small and Medium Enterprises, Jordan.

Title: Does Government Support Moderate the Relationship between Business Incubators and Small and Medium Enterprise Success in Jordan?

Author: Badar Khall Nasif, Nahg Abdulmajid Alawi, Khairi Ahmed.

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 666-677

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Website: www.researchpublish.com

Published Date: 10-July-2026

Abstract: Despite the growing importance of Small and medium-sized enterprises (SMEs) in Jordan many SMEs still face significant challenges related to high failure rates or market exit. In this context, Government support can play a role in enhancing the effectiveness of business incubators for supporting entrepreneurship by offering training and consulting services, as well as networking opportunities with investors and markets. Therefore, this study aimed to examine the impact of business incubator services, namely, training, consulting, and networking on the success of SMEs in Jordan. The study adopted a quantitative approach, collecting data from a sample of 383 small and medium-sized enterprises (SMEs) using a questionnaire developed based on previous literature. The data were analyzed using structural equation modeling (SEM) to verify the assumed relationships and test the research hypotheses. The results revealed a that business incubator services, namely, training, consulting, and networking have positive on SMEs success in Jordan. This highlights the need for business incubators to maximize their impact on SMEs success.

Keywords: Business Incubators, Small and Medium Enterprises, Jordan.

Title: The Impact of Business Incubators on Small and Medium Enterprise Success in Jordan?

Author: Badar Khalil Nasif, Nahg Abdulmajid Alawi, Khairi Ahmed

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 656-665

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Website: www.researchpublish.com

Published Date: 10-July-2026

Abstract: Financial literacy has emerged as a critical factor influencing individuals' financial decision-making, particularly in the areas of savings and investment. In the context of increasing financial inclusion and economic participation of women, understanding the role of financial literacy in shaping financial behaviour has become highly relevant. This study examines the influence of financial literacy on the savings and investment behaviour of working women in Ernakulam District, Kerala. The research aims to assess the level of financial literacy among working women and analyze its impact on their financial decisions related to saving and investing. The study evaluates key dimensions of financial literacy, including knowledge of financial concepts, budgeting practices, awareness of financial products, and examines their relationship with savings and investment behaviour.

Keywords: Financial literacy, Financial behaviour, Financial decisions, Financial stability, Financial well-being.

Title: THE ROLE OF FINANCIAL LITERACY IN SHAPING SAVINGS AND INVESTMENT BEHAVIOUR AMONG WORKING WOMEN IN ERNAKULAM DISTRICT

Author: Rency Joseph, Dr.D.Andrews Scott, Dr.S.Latha

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 651-655

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Website: www.researchpublish.com

Published Date: 06-July-2026

Abstract: Flexible work arrangements have become increasingly important in the information technology (IT) sector as organisations seek to enhance employee well-being and performance. This study examines the impact of flexible work arrangements on the work–life balance of IT employees. The study employed a quantitative design and collected primary data with the help of a structured questionnaire from 150 IT employees. The findings revealed that employees generally held positive perceptions regarding flexible work arrangements and their contribution to work–life balance. The study concludes that flexible work practices, such as hybrid work, remote work, and flexible working hours, enable employees to balance their professional and personal life more effectively, resulting in improved job satisfaction, reduced stress, and enhanced overall well-being. The findings suggest that the IT sector should continue to strengthen and expand flexible work policies to improve employee productivity, engagement, and retention while fostering a healthy work–life balance.

Keywords: Flexible Work Arrangements, Work–Life Balance, IT Employees, Hybrid Work, Remote Work, Employee Well-being.

Title: The Impact of Flexible Work Arrangements on Work-Life Balance among IT Employees

Author: Neetha Francis, Dr. D. Andrews Scott, Dr. S. Latha

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 645-650

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Website: www.researchpublish.com

Published Date: 06-July-2026

Abstract: This study examined the influence of stakeholder engagement on the performance of Early Childhood Development (ECD) projects implemented by Solace Ministries in Gasabo District, Rwanda. Specifically, it assessed the effects of communication mechanisms, stakeholder capacity, and participation opportunities on project performance. Guided by Systems Theory and Stakeholder Theory, the study adopted a descriptive research design and a mixed-methods approach. A sample of 133 respondents was drawn from a target population of 199 project officers, local leaders, and beneficiaries using simple random and purposive sampling techniques. Quantitative data were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis with MS Excel and SPSS, while qualitative data were analyzed thematically.

The findings revealed that all three dimensions of stakeholder engagement significantly influenced ECD project performance. Communication mechanisms demonstrated a strong positive relationship with project performance (r = 0.880, β = 0.901, p < 0.001). Similarly, stakeholder capacity exhibited a strong positive effect (r = 0.901, β = 0.901, p < 0.001), while participation opportunities showed the strongest positive relationship (r = 0.929, β = 0.773, p < 0.001). The regression model (R = 0.931, R² = 0.866) indicated that stakeholder engagement variables jointly explained 86.6% of the variation in ECD project performance. The study concludes that stakeholder engagement is a critical determinant of ECD project performance. Effective communication enhances coordination, transparency, and trust among stakeholders; capacity building improves stakeholders' knowledge and competencies for effective project implementation; and inclusive participation fosters ownership, accountability, and long-term project sustainability. The study recommends that Solace Ministries and similar organizations institutionalize structured communication systems, continuous stakeholder capacity-building programs, and inclusive participation mechanisms throughout the project cycle. Policymakers should integrate stakeholder engagement standards into ECD and community development policies to strengthen project effectiveness and sustainability. Future research should examine the moderating effects of factors such as leadership, organizational culture, and resource availability, and employ comparative or longitudinal designs to validate these findings across different organizational and geographical contexts.

Keywords: Stakeholder Engagement, Early Childhood, Project, Solace Ministries, Gasabo District.

Title: Stakeholder Engagement and Performance of Early Childhood Development Project Implemented by Solace Ministries in Gasabo District, Rwanda

Author: Mukaruzima Jeannette, Dr. Martin Kimemia Gathiru

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 629-644

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Website: www.researchpublish.com

Published Date: 06-July-2026

Abstract: Digital payments are increasingly emerging as a powerful driver of financial inclusion in financial services that are accessed outside the formal banking system by those who are under-served. The purpose of this study is to explore the development and enhancement of financial inclusion with the implementation of digital financial service among rural and semi-urban population of India and the barriers faced while availing the financial service. The research design employed is quantitative and the data collected are from respondents of 150 who are given structured questionnaires. Descriptive statistics and regression analysis were used to analyse the data. The results show that the digital payment services have a high positive effect on financial inclusion and increase access to banks and financial services. It also revealed that digital illiteracy, poor infrastructure, connectivity, security are major factors that affect the acceptance and utilization of digital payment technologies. The study calls for further progress in the creation of digital infrastructure and financial literacy to enhance inclusive and sustainable economic development in rural and semi-urban areas of India.

Keywords: Digital Payments, Financial Inclusion, Rural Population, Semi-Urban Areas, Mobile Banking, UPI, FinTech.

Title: Role of Digital Payments in Advancing Financial Inclusion among Rural and Semi-Urban Populations in India

Author: P. Amali Fathima, Dr. A. Martin David

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 621-628

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Website: www.researchpublish.com

Published Date: 02-July-2026

Abstract: The advent of cashless payment methods has resulted in changes in consumer purchasing behavior, leading to the use of plastic money becoming an inevitable part of today's financial transactions. The current study attempts to understand the relationship between plastic money usage and impulse buying behavior along with financial self-control in urban consumers based in the Southern districts of Tamil Nadu. In this regard, a quantitative approach has been chosen and primary data were collected from 590 urban consumers with the help of a well-structured questionnaire. The proposed conceptual framework has been empirically analyzed using Structural Equation Modeling (SEM). The findings suggest that the use of Plastic Money significantly and positively affects Psychological Gratification (β = 0.719, p < 0.001) and Impulse Buying (β = 0.444, p < 0.001) while having a significant negative effect on Financial Self-Control (β = −0.291, p < 0.001). Psychological Gratification has a significant positive effect on Impulse Buying (β = 0.368, p < 0.001) and a significant negative effect on Financial Self-Control (β = −0.158, p < 0.001). Impulse Buying also has a significant negative impact on Financial Self-Control (β = −0.433, p < 0.001). While Financial Literacy positively contributes to Financial Self-Control (β = 0.310, p < 0.001), it does not have any effect on Impulse Buying (β = 0.037, p > 0.05). Likewise, neither Plastic Money Usage nor Psychological Gratification had any significant effect on Financial Literacy. This research has contributed to the academic understanding of the effects of using plastic money in consumer behavior, behavioral finance, and electronic payments by showing that there is more to the use of plastic money than mere transactional benefits – namely, emotional reactions, impulse buying, and self-regulating one's financial activities. The results are consistent with the premises of Pain-of-Paying Theory and Self-Regulation Theory, thus proving the importance of psychological determinants in financial decisions. Moreover, this research has certain implications for policymakers and financial professionals when it comes to financial education programs aimed at behavioral financial literacy.

Keywords: Plastic Money Usage, Psychological Gratification, Financial Literacy, Impulse Buying, Financial Self-Control, Cashless Payments, Consumer Behavior.

Title: Beyond Cashless Convenience: The Psychological Impact of Plastic Money on Impulse Buying and Financial Self-Control Among Urban Consumers in Southern Districts of Tamil Nadu

Author: Elakkiya M, Dr.N.Bharathi

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 611-620

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Website: www.researchpublish.com

Published Date: 19-June-2026

Amendment Date: 31-July-2026

Abstract: This study assessed the role of internal control systems in enhancing the financial sustainability of NGO projects in Rwanda, using Catholic Relief Services (CRS) as a case study. The specific objectives were to examine the effects of administrative controls, quality-control activities, control and heritage management, and control accounting on the financial sustainability of NGO projects. The study was motivated by the challenges NGOs face in maintaining financial stability after donor support ends, despite the existence of internal control mechanisms. A mixed-methods research approach was employed, combining quantitative and qualitative data collection techniques. The target population comprised 161 CRS employees, from which a sample of 115 respondents was selected using Slovin’s formula at a 95% confidence level and a 5% margin of error. Data were collected through surveys and financial records and analyzed using descriptive statistics, correlation analysis, and multiple regression techniques to determine the relationship between internal control system components and financial sustainability. The findings revealed that administrative controls have a positive and statistically significant effect on financial sustainability (B = 0.516, p = 0.015), indicating that stronger administrative procedures contribute substantially to sustainable financial performance. Similarly, control accounting demonstrated a positive and highly significant influence (B = 0.381, p = 0.003), highlighting the importance of accountability, transparency, and sound financial management practices in ensuring organizational sustainability. Quality-control activities showed a positive but statistically insignificant effect (B = 0.197, p = 0.295), suggesting that while they support sustainability, their impact is limited unless reinforced by effective administrative and accounting controls. The study concludes that robust internal control systems are critical for enhancing the financial sustainability of NGO projects. It recommends strengthening and standardizing administrative controls, positioning control accounting as a strategic management function, integrating quality-control and heritage management activities into financial planning processes, reassessing audit practices, and adopting a comprehensive systems-based approach to financial management and sustainability. These measures can help NGOs improve accountability, optimize resource utilization, and maintain long-term financial viability beyond donor funding.

Keywords: Internal Control Systems, Financial Sustainability, Catholic Relief Services, Rwanda.

Title: Internal Control Systems and Financial Sustainability of the Catholic Relief Services, Rwanda

Author: Amiel Nsanzamahoro, Dr. Eugenia Nkechi Irechukwu

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 600-610

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Website: www.researchpublish.com

Published Date: 16-June-2026

Abstract: Implementation of infrastructure development projects in Kenya's energy sector is subject to numerous challenges affecting project performance, including bureaucratic delays, heavy capital requirements, and inaccessible financing. This study examined the influence of project management dynamics specifically stakeholder involvement, project planning, project leadership, and risk management on the performance of infrastructure development projects in Kenya's energy sector. An explanatory research design was adopted, targeting 1,996 employees across 7 infrastructure projects, from which a stratified random sample of 333 respondents was drawn using the Taro Yamane formula. Data were collected via semi-structured questionnaires, validated through construct and content validity, and assessed for reliability using Cronbach's alpha (α ≥ 0.70). Both descriptive statistics and inferential analyses (Pearson correlation and multiple regression) were employed. Findings revealed that stakeholder involvement (β = 0.551), project planning (β = 0.674), project leadership (β = 0.663), and risk management (β = 0.406) each had a positive and statistically significant influence on project performance (p < 0.05). The model explained 61.1% of the variance in project performance (Adjusted R² = 0.611). The study concludes that early stakeholder involvement, comprehensive planning, resilient leadership, and robust risk management are critical determinants of successful energy infrastructure delivery in Kenya. Recommendations include institutionalising stakeholder engagement platforms, deploying project management software, fostering leadership capacity development, and establishing historical risk databases to guide future projects.

Keywords: Project management dynamics, stakeholder involvement, project planning, project leadership, risk management, infrastructure development, Kenya energy sector.

Title: Project Management Dynamics and Performance of Infrastructure Development Projects in Kenya;s Energy Sector

Author: Charles Karanja Kariuki, Morrisson Mutuku

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 591-599

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Website: www.researchpublish.com

Published Date: 13-June-2026

Abstract: County governments in Kenya face mounting pressure to modernise service delivery and improve performance amid constrained fiscal resources and growing citizen expectations. This study investigated the effect of digital presence on the performance of the Kitui County Government in Kenya. Four specific objectives guided the research: to explore the effects of digital hardware, virtual communication, digital storage, and data usage on county government performance. The study was anchored on the Resource-Based View (RBV) theory, the Technology Acceptance Model (TAM), and the Diffusion of Innovation Theory. A descriptive research design was employed, with a census of all 61 employees in the Ministry of Information, Communication, and Technology of Kitui County Government. A structured questionnaire was the primary data collection tool, piloted with six ICT staff from Machakos County. Content validity and Cronbach's alpha reliability testing (? = 0.771) confirmed the instrument's suitability. Diagnostic tests for normality (Shapiro-Wilk), multicollinearity (VIF), and autocorrelation (Durbin-Watson) confirmed the fitness of the regression model. Multiple regression analysis revealed that digital hardware (? = 0.263, p = 0.004), virtual communication (? = 0.314, p = 0.002), digital storage (? = 0.229, p = 0.003), and data usage (? = 0.235, p = 0.002) each had a statistically significant positive effect on county performance, collectively explaining 71.2% of the variance (Adjusted R? = 0.712). The study concludes that a robust digital presence is a critical driver of improved service delivery, transparency, citizen engagement, and operational efficiency in county governance. It recommends strategic investment in digital infrastructure, cloud-based storage solutions, structured virtual communication frameworks, and open data initiatives to enhance county government performance.

Keywords: Digital Presence, Digital Hardware, Virtual Communication, Digital Storage, Data Usage, County Government Performance, Kenya, Kitui County, e-Government.

Title: DIGITAL PRESENCE AND PERFORMANCE OF KITUI COUNTY GOVERNMENT, KENYA

Author: Faith Nzisa Mwangangi, Josphat Kyalo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Vol. 14, Issue 1, April 2026 - September 2026

Page No: 583-590

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Website: www.researchpublish.com

Published Date: 12-June-2026