Vol 6 Issue 2 October 2018-March 2019

Abstract:  The purpose of this study was to find out the role of brand image mediating the relationship between celebrity endorsers and purchase intentions on Paulina Katarina's fashion products. The population in this study is the people in Denpasar, especially women who have never bought fashion products Paulina Katarina. This study used a sample of 110 female communities in the city of Denpasar with a purposive sampling method by distributing questionnaires. Data analyzed using Path Analysis and Sobel techniques. The results showed that the celebrity endorser had a positive and significant effect on the brand image of Paulina Katarina's fashion products. Celebrity endorsers and brand images have a positive and significant effect on buying intentions on Paulina Katarina's fashion products. Brand image positively and significantly mediates the influence of celebrity endorser on buying intentions on fashion products Paulina Katarina.

Keywords: Celebrity Endorser, Brand Image, Purchase Intention.

Title: The Role of the Brand Image Mediate the Influence of Celebrity Endorser on Purchase Intentions

Author: KOMANG CINDY SARASWATI, PUTU YUDI SETIAWAN

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This research project was aimed at assessing the digital strategies used by commercial banks in improving their competitiveness in Kenya. A commercial bank is a type of financial institution that provides services such as accepting deposits, making business loans, and offering basic investment products. The objectives of this study were: to determine the relationship between digital diversification and competitiveness of the commercial banks in Kenya, to determine the correlation between digital differentiation and competitiveness of commercial banks in Kenya. The study also assessed the correlation between digital differentiation and competitiveness of commercial banks in Kenya, the study sought to establish the contribution of digital cost efficiency on the competitiveness of financial institutions in Kenya and finally to establish the impact of digital customer retention and acquisition strategy on the competitiveness of commercial banks. The study looked at theories advanced on the research variables. Those theories included: strategic conflict theory, competitive dynamic theory and resource advantage theory. The study looked at: the independent variables which were diversification, differentiation and cost efficiency strategies, the moderating variable was customer acquisition strategy and the dependent variable which was competitiveness. The study included a conceptual framework which showed how the variables were connected. The study looked at other related research papers on the topic and sought to point out the research gaps. The study applied a descriptive research design. The target population of the study was Equity bank customers and staff. Questionnaires were used in this study. After collection, the data was arranged, edited, and coded by use of frequencies and percentages. The study was presented in frequency tables and pie charts. The study found out that there was a direct relationship between digital diversification and bank competitiveness, a positive correlation between digital differentiation and banks competitiveness, digital cost efficiency strategies contributed to banks competitiveness and also digital customer acquisition strategies had a moderating effect on the competitiveness of commercial banks. The study concluded that few banks had migrated to the digital platform. Further the study recommended that commercial banks, other financial institutions and even public institutions should fully embrace digitization.

Keywords: Digital, Commercial, Competitiveness.

Title: ASSESSING THE DIGITAL STRATEGIES USED BY COMMERCIAL BANKS IN IMPROVING THEIR COMPETITIVENESS IN KENYA (A case of Equity Bank)

Author: EDWIN NJOROGE MURAI, DR.JESSEE MAINA

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Good marketing is the key factor which determines the profit and losses of a company so in this paper we will try to find the correlation between marketing and how we can take that a step ahead through advertisement of the product by product promotion. In this paper we have listed ways as how companies can attract customers interest into their product. Marketing involves various tactics as well as manipulation of the customers by sometimes brainwashing them and sometimes giving them a false imgae about the product which is obviously unethical. Here we have explained joe brand positioning is very prudent in the minds of the customer which enables the brand to move forward swiftly.

Keywords: Good marketing, Marketing involves, companies, customers.

Title: MARKETING DIAMENTIONS AND IT’S IMPACT ON THE CUSTOMER

Author: Sai Kartik balan, Ashish Thomas Mathews, Piyush Pathak, Akanksha Siwach

International Journal of Management and Commerce Innovations 

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Abstract: This report aims to foster Q-Music awareness among youth of South East Queenslanders. Q-Music Established in the year 1995 is the Queensland’s Music industry Development Association (QMusic). Big Sound, Queensland Music Awards, Industry Connects, Billy Thorpe Scholarship, Grant Mclennan Fellowship (QMusic) are some of the major opportunities provided by Q-Music to enhance Musicians’  professional development. This report is mainly focused to increase High School, TAFE and University students’ Q-Music membership. We recommend lowering the membership fee. Other state Music Associations offer membership at either free or low cost. It is also suggestion to develop student oriented membership category. Eligible Student members should also get discount on Big Sound One Night and Rainbow Pass.

Keywords: Resource allocation & monitoring, Q-Music Membership, Strategy formulation, Goal Setting.  

Title: Q-Music (Marketing Plan)

Author: Karan Jain

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Over 80% of the world’s energy are needs are provided by coal, oil and gas. Although 80% of technologies to extract fossil fuels any have changes over the decades, the core products themselves have never been challenged until now. Pressure to reduce carbon emissions is putting the future of Statoil Company in jeopardy, encouraging the growth of alternative methods to generate and distribute power. In the past eight years the value of the Statoil Company has halved leaving the company to redefine its role in this new energy world. Across the world Statoil company is facing disruption on an unprecedented scale. The pressure to adapt into this new energy world has now become the major concern for Statoil Company. So in the following paper I would like to discuss about the new methods that would replace the old process of Statoil Company to compete with the new energy world.

Keywords: Indicators (Specific), SWOT Analysis, Transformation Plan, Monitoring System, Pressure-State-Response (PSR), Statoil Company.

Title: Business Analysis & Transformation (BAT) Monitoring & Normalizing Plan (MAN) Statoil Petroleum and Wind Energy

Author: Karan Jain

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Maggi is a global brand of instant foods, it was among the most prevalent brands until it was prohibited by the (Food Safety and Standards Authority of India) FSSAI in mid-2015. This paper manages to determine how the brand image of the product helps to regain its market. The paper portrays the difficulties experienced by Maggi and the strategies used to win back the trust of Indian clients to recover its position in the market. This paper also deals with the marketing and crisis strategies that Nestle took to evoke its market share in India.

Keywords: Maggi, Instant foods, Marketing strategies, Promotion strategies, Crisis strategies.

Title: Effect of Brand Image in Revamping its Market Sustainability- Nestle Maggi

Author: Abhishek M.P, Madhuri G, Niveditha V, Sushant R

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The paper focuses on finding the impact of price discounts on loyalty among the customers in electronic stores. The research will be conducted among people who are working. The two key factors analyzed here are price discounts and customer loyalty. Customer Loyalty in the study states how an electronic store can maintain a long-term relationship with the customers, irrespective of similar products available in the market, by offering strategized price discounts. The relevant information will be gathered through a structured survey. The conclusions will benefit the electronic showrooms in deciding the various levels of price discounts.

The Objective of this paper is as follows-:

• To find the customer’s perspective towards price discounts.
• To find out if seasonal discounts are effective.
• To find the relationship between price discounts and customer loyalty.
• To find the level of post-purchase dissonance caused by price discounts.

Keywords: Customer Loyalty, Price Discounts, Seasonal Discounts, Post-Purchase Dissonance.

Title: Impact of Price Discounts on Customer Loyalty and Post Purchase Dissonance

Author: Shanmuga Praksh VM, Sneha Susan Eipe, Vishakha Shukla

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Marketing plays a major role in both success and failure of any products or services available around the globe.  Due to the inherent unpredictability nature of the market it is very important for any product or service to be marketed in the most effective and efficient way for the best possible returns. The study is an attempt to empirically brainstorm the uniqueness put forth by Bluehole Incorporation to market PUBG to its present fame and glory, by critically analysing the USP of PUBG Corporation and the various other factors that laid emphasis for the wide acceptance, publicity and triumph. Further, sorting out the distinctive key elements directly and indirectly involved for the star shining of PUBG, in the Indian online virtual gaming platform, such as slashed cellular data tariff rates, affordable smartphones, online data accessibility, addiction and ease of fellowship to complete the cycle.

Keywords: Marketing plays, PUBG Corporation, Online Marketing.

Title: PUBG: The New Benchmark of Online Marketing

Author: Joel Johnson, Jojo Excy, Krishnanunni A

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The main aim of this research is to study the effects of social media marketing on consumer’s decision making for complex purchases. Consumers are more engaged in online sources nowadays this is due to the advancement that has taken place with respect to communication and technology. It is evident that social media (YouTube, Blogs, Radio, TV, Facebook, Twitter, Instagram, etc.,) are the components that drive consumers during decision making process. This study consists of 105 respondents of varied age group to understand whether social media marketing has an impact on purchase decision making. So the question here is, is there any need for social media marketing and is it really impacting today’s customers in their purchasing decision making? If yes, then who all are the target customers and how to cater to the needs of customers?

Keywords: Social media, Consumer behavior, Buying decisions, Consumer satisfaction, Purchase patterns.

Title: Impact of Social Media Marketing on Consumer Decision Making

Author: Nitya Agarwal, Pooja Modi, Anushka Bhattacharya, Haripriya Vallabhaneni

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Netflix, an online video streaming platform, broke the traditions for the last 20 years and has been changing the way world watches anything today. India is a land where humanity presents itself in the most creative burst of culture and religions, races and tongues. It is indeed a challenging platform for Netflix to sustain in the Indian markets. The study provides an integrative and analytical review of, what will be the tactics Netflix will follow in order to please Indian consumers, can subtitles play a role? Can they get the pricing, right? Can they fix on the bandwidth across the country? and so on. This conceptual paper will help in validating the strategies Netflix would follow in future and will they be phenomenal where India says “Lets Netflix this weekend?”

Keywords: Netflix, video streaming platform, India, marketing strategies, sustainability.

Title: Service Quality Dimensions: An analysis of Netflix and theirsustainability in India's online video streaming platform

Author: Akhil Tom Rose, Charan S, Milan Jose, Rinu Anna Rajan

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Nowadays, some automakers often complain about the inefficiency/ unproductivity from their suppliers; however, those OEMs might have to think twice about their own policies & operation processes before framing suppliers as their scape goats. Any manufacturers can find the supply chain operations gain & lost from both U.S. and Japanese automakers, as well as their suppliers. During 1980s and 1990s, Japanese automakers had built strong manufacturing capabilities in U.S.; and their first-class manufacturing methodologies vastly turned out to be the most popular benchmarking quality standard within U.S. automotive industry. Those manufacturing guidelines were not just restricted in just-in-time (JIT) delivery of parts to the factory & lean manufacturing processes. Japanese automakers also equipped with their own lean manufacturing capabilities and realize that their success largely relied on the development of a local supplier base. The data base indicated those Japanese Automakers did share manufacturing management guidelines and technology with local U.S. suppliers. These guidelines and technologies also made similar factories became extremely competitive in Japan. Considering the entire continent's area and transportation system; it is almost impossible to achieve on-time products’ delivery. Thus, many skeptics insist that lean manufacturing would never happen in North America legitimately; yet the Japanese automakers (In U.S. market) had proved them wrong. American automakers are beginning to follow the Japanese endeavors’ leadership, revolutionizing into lean manufacturing and requiring their suppliers to provide on-time delivery.

Keywords: Lean manufacturing, Supplier & OEM relation, Quality, Efficiency, Large production, Integrated system, Inventory/Stock, JIT, Loading, Transportation, Couriers, etc.

Title: Analysis of Japanese OEM – Suppliers Relationships in United States

Author: ZongSheng(Rex) Chen

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: The purpose of this study is to examine and determine the effect of situational leadership style and compensation on job satisfaction to improve performance. This study uses a quantitative method research design to test the models and instruments that have been developed by previous researchers through inferential statistics by using Structural Equation Modelling (SEM), with Partial Least Square (PLS) approach. The population consists of 187 employees of PT. Taspen Bank Mandiri Branch office Melati Denpasar Bali Indonesia and a sample collected is 75 employees. The research results showed that (1) situational leadership style has a positive and significant effect on job satisfaction, (2) compensation has a positive and significant effect on job satisfaction, (3) situational leadership style has a positive and significant effect on employee performance, (4) compensation has a positive and significant effect on employee performance, (5) job satisfaction has a positive and significant effect on employee performance. The implication of this study practically is providing contributions to strengthen the theory and results of previous studies and trust in the world of practice relating to the behavior of the influence of situational leadership style variables and compensation on job satisfaction and employee performance.

Keywords: Situational leadership style, compensation, job satisfaction, employee performance.

Title: THE EFFECT OF SITUATIONAL LEADERSHIP STYLE AND COMPENSATION TO IMPROVE EMPLOYEES PERFORMANCE AT BANK SECTOR IN BALI – INDONESIA

Author: I Kadek Siman, Nengah Landra, I Wayan Sujana, Anak Agung Putu Agung

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This paper proposes a conceptual model for the effective and efficient implementation of the public procurement Act of Ghana. The paper was inspired by the incessant and constant violations of the Public Procurement Act even after its amendment after decade of the enactment of the law. This has largely been attributed to the lack of a model to operationalize its effective and efficient implementation. The study was descriptive in nature and leveraged largely on reviews of theories and extensive literature of secularly works, reports, documents and records, to develop a framework which identified six (6) critical variables Political Interference, Media Publicity, Professionalism, Organizational Culture, Familiarity with Rules and Regulations and Effective Monitoring as Compliance/Non Compliance variables categorized as explanatory variables. The paper further developed three (3) predictor variables: Value for Money, Fairness and Transparency. Also the paper premised some hypotheses as grounds to enable future studies to test through impact assessment or analysis on the predictor variables. This model also confluences the six (6) most critical compliance/noncompliance into a single framework moderated by motivation; thus affording future researchers to measure pre and post introduction of the moderating variable and its impact on effective and efficient public procurement delivery.         

Keywords:  Conceptual, Model, Procurement, Noncompliance, Compliance, Value for Money, Fairness, Transparency, Public.

Title: A CONCEPTUAL MODEL FOR EFFECTIVE AND EFFICIENT IMPLEMENTATION OF GHANA’S PUBLIC PROCUREMENT ACT 2003 (663) AS AMENDED BY ACT (914)

Author: Agyapong Nobel Kwadwo, Dr. Boison David King, Dr. Asiedu Esther, Addison Linda, Ofori-Nyarko Ernest

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: Job satisfaction is a positive attitude of individuals in general towards performance. In order for employees to have high satisfaction, an organization needs to pay attention to the factors that effect of job satisfaction. The purpose of this study was to examine the effect of organizational climate, competence and compensation on contract employee job satisfaction. This research was conducted at the Development Planning Agency at Sub-National Level in Bali Province. The samples is 89 employees, with a saturated sample method. Data collection is done through interviews and surveys with tools in the form of questionnaires. The data analysis technique used is multiple linear regression analysis which is processed using SPSS. Based on the results of the analysis show that the organizational climate, competence and compensation have a positive and significant effect on contract employee work satisfaction. This refer to the more conducive the organizational climate, with the competencies possessed by contract employees in the form of knowledge and the better the compensation system applied, the higher the level of job satisfaction for contract employees. Organizational climate has a positive and significant effect on contract employee job satisfaction. This refer to the existence of a good organizational climate with contract employees feels that being accepted in the organization can increase contract employee job satisfaction. Competence has a positive and significant effect on job satisfaction. This refer to the knowledge and skills of contract employees can increase contract employee job satisfaction. Compensation also has a positive and significant effect on job satisfaction. This proves that compensation systems such as salaries, incentives and benefits that are in accordance with the workload of employees can increase contract employee job satisfaction.

Keywords: Organizational Climate, Competence, Compensation, Job Satisfaction.

Title: The Effect of Organizational Climate, Competence and Compensation to Job Satisfaction

Author: Ni Made Sania Pratiwi, I Wayan Mudiartha Utama

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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Abstract: This research aims to explain the effect of fashion involvement on impulse buying behavior mediated by hedonic consumption tendency on consumers of H&M Beachwalk Bali. The sample used are 102 respondents which are determined by the purposive sampling method. The data collection technique used is a questionnaire using the Likert scale measurement method and the data is analyzed by path analysis and sobel test. The results of the study show that fashion involvement and hedonic consumption tendency variables have a positive and significant effect on impulse buying behavior. Based on the results of the study, it is recommended for H&M companies that H&M should always update and vary the models, colors and sizes of various fashion, so that consumers can buy and wear their clothes as expected.

Keywords: Fashion Involvement, Hedonic Consumption Tendency, Impulse Buying Behavior.

Title: The Role of Hedonic Consumption Tendency in Mediating the Influence of Fashion Involvement on Impulse Buying Behavior

Author: Ni Luh Hening Wulan Pratiwi, Komang Agus Satria Pramudana

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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